Managing Partner
CurrentBruce is one of the Managing Partners of Sona Senior Living where he provides leadership and direct oversight of the company’s financial operations and strategic growth initiatives. In the senior living space Bruce is known as a results-oriented, visionary leader with a strong track record of performance in multi-facility senior living business, including independent and assisted living communities, skilled nursing facilities, and out-patient rehabilitation clinics. He utilizes keen analysis, insights, and leverages a team approach to drive organizational improvements and implementation of best practices. Bruce is a senior leader in his industry therefore responsible for strategy, but he takes pride in monitoring the details and being close to the action. He is a natural leader of people and highly skilled at identifying and hiring top talent and building teams that perform to peak performance. His impressive interpersonal skills and deep background help him resolve complex transactions and management issues, which he considers to be the two most critical components of his work. Bruce started his career in senior housing when he joined the RMR Group, an asset management company with more than $30 billion in assets under management, after practicing as an accountant and consultant with Arthur Anderson LLP, In 2001, Bruce helped to launch and grow Five Star Senior Living, first as Chief Financial Officer and then as Chief Executive Officer in 2008. Over the last 10 years, Bruce helped grow Five Star into one of the largest senior living companies in the United States. As the Chief Executive Officer Bruce oversaw operations, legal and compliance, sales and marketing, finance and accounting and information technology. Bruce holds a bachelor’s degree in business administration from the University of Massachusetts, Amherst, and is a Certified Public Accountant.