Bruce Madej is a career communications executive, having spent more than four decades in leadership roles at the University of Michigan Athletic Department and several other prominent sports organizations. For the past seven years, he has worked as a Communication/PR/Media Consultant.At U-M, he managed communications initiatives for all varsity sports and played leadership roles in marketing and crisis management situations. He also led the Heisman Trophy public relations campaigns for two of Michigan Football's three Heisman Trophy winners-Desmond Howard and Charles Woodson.Upon retiring from U-M in 2014, Madej immediately started consulting and handled the Public Relations for the Volvik LPGA event in Ann Arbor, helped develop the Ann Arbor Sports Commission, and held public relations for the H1 Unlimited Hydroplane series. He returned to the University of Michigan as a consultant for the Athletic Department and taught classes as a lecturer in the University of Michigan School of Education. Madej is currently a Board Member for the Detroit Hydroplane races and is co-chair for the Michigan Sports Hall of Fame. Before working at U-M, he served as a sportswriter for The Ann Arbor News and The Ypsilanti Press. As a freelance consultant, his services include:-Internal and External PR/Communication Strategy-Social Media-Press Releases/Content Creation-Public Speaking-Crisis Management-Media TrainingCURRENT CLIENTS:-ROSSETTI Design (https://www.rossetti.com/)-A2 Sports Commission/LPGA Symetra Tour-Anishinabe Baagaadowewin LacrossePREVIOUS CLIENTS:-University of Michigan Athletic Department-University of Michigan Alumni Association-Ann Arbor Convention and Visitors Bureau-Red Arrow Partnership/LPGA Volvik Championship-KING Media-H1 (Unlimited Hydroplanes)-American Power Boat Association-Spirit of Detroit and Detroit Hydrofest Unlimited Races-APBA Offshore Racing

Public Relations SpecialistBruce joins the King Media team as a strategic partner, adding his expertise in public relations and crisis communication to the agency’s specialties. He is also adept at integrating social media into public relations plans, and he understands the opportunities and challenges inherent to various platforms.Bruce was the longest-serving Sports Information Director in the history of the University of Michigan Athletic Department. He also served as the Associate Athletic Director for Special Projects and handled social media, feature/blog writing and other special projects. Most notably, oversaw the successful Heisman Trophy campaigns for Desmond Howard and Charles Woodson, and worked with design groups to develop the written and interactive content for the $95 million Crisler Center and Schembechler Hall Museum renovations.As the head of public relations and spokesperson for the U-M Athletic Department, Bruce was responsible for adopting cutting-edge technology and new media strategies. His talents in public relations, leadership and writing earned him numerous awards, including the College Sports Information Directors Association’s Lifetime Achievement Award in 2010. He is a graduate of Western Michigan University and honed his writing skills as a sports writer for The Ypsilanti Press and The Ann Arbor News before joining the University of Michigan.

Senior Advisor to Athletics Director Warde Manuel and his Chief of Staff Doug Gnodtke. Focus on alumni and external relations.

Aid in the development of the Washtenaw County Sports with the Ann Arbor Convention and Visitors Bureau

PR and Social Media consultant for the H1 Unlimited Hydroplane Racing Series.

Handle Public/Media Relations for the LPGA Volvik Championship.The tournament was developed from the desire to create a professional sports event that would benefit the local community, support charity, and grow the economy. The second annual event will be held in Ann Arbor at Travis Pointe Country Club from May 22-28, 2017.Over 30,000 spectators are anticipated to attend the second annual LPGA Volvik Championship. This professional golf tournament will be internationally televised in over 150 countries and create a $20 million economic impact for southeast Michigan. Being played through Memorial Day weekend, the event will raise awareness for charities, including those that benefit military families.http://volviklpga.com/

History of Intercollegiate Athletics, 3 Hour Class, U-M School of Education

The book: Bo's Warriors with TriumphBooks AcquisitionsAid with PR, marketing efforts for the book Bo's Warriors: Bo Schembechler and the Transformation of Michigan Football written by Frank Lieberman.

Fill in talk show host and play-by-play man for WTKA Radio in Ann Arbor (1050 AM)

SUMMARY OF QUALIFICATIONSCollegiate administrative experience with progressively greater levels of responsibility and leadership at the University of Michigan. Qualifications include:• Innovative leadership with new media• Spokesperson for the Athletic Department• Athletic Department executive staff member • Successful implementation of new promotional and marketing strategies• Develop and empower work teams• Ability to work under pressure and handle crisis situations• Communication• Public speaking• Public Relations• Relationship• Ability to build exceptional relationships

Adjunct professor/lecturer, School of Kinesiology, University of MichiganLecture and aided in the curriculum development for ‘Sports and the Media,’ 400 level class. The class covers lessons on the history of intercollegiate athletics, history of the media covering athletics, public relations, promotion, marketing, media rights issues, new media and crisis management.

After writing for The Ypsilanti Press and The Ann Arbor News I took a position at U-M as Asst. SID for two years then created Group Madej, Ltd. With GML my clients were American Power Boat Association, Offshore PR/Marketing Director, Spirit of Detroit Association and Detroit River Regatta Association (Detroit hydroplane race) among other one-time clients through 2006. I handled PR, Marketing, Public Address announcer, A, Play-by-Play and Publications.