Bruce Maxwell Email & Phone Number

Winston-Salem, Nc, Us

Assisted in raising $1.7M to fund product development and market launch.

I am a Fractional CFO specializing in raising investment capital for technology startups.

Elastrix manufactured engineered polymers and sold them as raw material inputs to firms that mold rubber finished goods.

Elastrix manufactured engineered polymers and sold them as raw material inputs to firms that mold rubber finished goods.

Maxwell Consulting serves startups that need assistance with go-to-market strategies, business models, and raising capital. I have had over 650 meetings with venture capitalists and almost as many with angel investors, and I understand how the game is played. I don't just find investors. I do the heavy lifting required to build Pro Forma projections, business plans, investor pitches and executive summaries. I have a particular specialty in constructing business simulations to help startups analyze go-to-market strategies to optimize their business model and minimize the amount of capital they need to raise. I never ask for a percentage of the capital that I help raise and I am willing to take part of my compensation in equity.

Menlo Park, California,, Us

My Board responsibilities centered around hiring management, attracting investment capital and managing our legal needs.

Operated a consulting practice to provide interim CEO, COO and CFO services to technology startups seeking to get organized and funded. Wrote business plans, generated financial projections, created venture capital presentations and helped companies to raise their first round of angel or venture equity. Assisted companies in the legal and financial process of founding, recruited team members, and developed business models for commercializing technology. Clients included Deskstream (Virtual Desktop Software), GoAnimate (Consumer Animation Website) Juice Wireless (Mobile Social Networking), Precigeo (Aerial Photography Data Analysis) and Emanio (Decision Support Software)

Joined this 160-person U.K. based wireless web software company at the request of its CEO (the former CEO of Lineo) just weeks before the funds from its last venture round were exhausted. The company had extremely sophisticated software to optimize the display of web sites across thousands of mobile devices. Arranged a series of bridge loans from existing investors, managed a very tight cash situation, analyzed corporate and product line cost structures and realigned product pricing. Constructed business case models for our major media prospects and got heavily involved in sales pitches, pricing and contract negotiations. Responsible for Finance, HR, Business Development and some aspects of Operations.

Specialist in getting companies organized and funded. Typically operate as interim CEO, COO or CFO. Validate markets and business models and develop detailed operating plans and financial projections. Write business plans and PowerPoint pitches. Organize go-to-market strategies and hire initial staff. Develop initial sales pipeline and create strategic alliances. Take clients in to VCs and Angels in search of funding. Assist Venture Capitalists with portfolio trouble-shooting and due diligence. Clients includes Freescale (Chip Technology), Volantis (Wireless Web Software), Dragnet Solutions (Bank Security Software) and Arcturus Networks (Wireless LAN Software). Venture Capital clients include J&W Seligman and Outlook Ventures.

Joined this 340-person software developer of Linux-based OS at the request of its largest VC investor, J&W Seligman. My primary mission was to secure another round of funding. Raised $20 million in August 2001 from a combination of venture investors, Sun Microsystems and Hitachi. Led two difficult restructurings effecting a 66% reduction in headcount and a major change in strategy. Put myself at the top of the list for the last layoff to drive home the necessity of cutting the burn rate.

Joined this 120-person Internet Telecommunication services firm as VP Strategy. Led drive to move from a B-to-C business model to a B-to-B model. Took over CFO role three months after arriving. The company did not survive the dot.com crash. Managed a soft close of operations.

Interim CEO, COO or CFO for technology startups, specialist at initial startup organization and funding. Clients included Sensory, Crossover Technologies, and Deep Blue Dreams.

Moscow, Ru

Started this company to distribute pagers and paging services to the U.S. consumer market. Raised $48 million from angel and venture sources, including Kleiner Perkins, Sequoia and Menlo Ventures. Constructed a unique virtual network to provide paging services in every state in the nation by reselling airtime from over 260 different networks interconnected through a central activation system. Developed national distribution through more than 3,000 retail outlets, including Circuit City, Staples, Home Depot and Macy's. Grew company to $40 million in annual sales, 350 employees, and sold over a million pagers. Listed as a Red Herring Top 100 company. Served as CFO, 1992, CEO, 1993-1994, Executive Chairman, 1994-1998.

Mba, Business

Ba, History