Bruce Mccarthy

Bruce Mccarthy Email and Phone Number

Author, Speaker, Founder at Product Culture | Expert: Product Management, Roadmaps, Stakeholders Management @ Product Culture
Bruce Mccarthy's Location
Acton, Massachusetts, United States, United States
Bruce Mccarthy's Contact Details
About Bruce Mccarthy

Ever since he was a child, Bruce has been making things. Having spent a lifetime as a builder and innovator, today he has a passion for helping teams work together better to develop compelling products and services. He’s been called the face of Boston product management and (for Top Gear fans) the product management Stig. Bruce is a serial entrepreneur and leader of product teams in organizations ranging from startups like NetProspex to market leaders such as ATG, Oracle and D&B. Along the way, he demonstrated leadership in areas ranging from marketing to acquisitions to partnerships, design, agile enablement, product management, and development. Bruce founded Product Culture in 2018 to help product teams succeed through skill building, coaching and organizational design, working with organizations like Toast, Salsify, Klaviyo, Shopfully, EGYM, Nuance, Huawei, and Johnson & Johnson. He is a prolific writer and sought-after speaker at product management, development, and innovation events around the world. He runs an invitation-only Forum for Chief Product Officers. Bruce led the Boston Product Management Association for 5+ years and is a regular judge at Harvard Business School's New Venture Competition. Steve Blank said about Bruce's bestselling book, Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty, “It’s about time someone brought product roadmapping out of the dark ages of waterfall development and made it into the strategic communications tool it should be. McCarthy and team have cracked the code.” Learn more about Bruce and Product Culture at productculture.org

Bruce Mccarthy's Current Company Details
Product Culture

Product Culture

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Author, Speaker, Founder at Product Culture | Expert: Product Management, Roadmaps, Stakeholders Management
Bruce Mccarthy Work Experience Details
  • Product Culture
    Founder
    Product Culture Feb 2018 - Present
    Acton, Massachusetts, Us
    Consistently successful organizations think and act differently than others. Big companies like Amazon and Google and upstarts like Zappos and Dollar Shave Club have adopted a modern set of operating principles that drive the way teams think and interact every day. These principles focus on continuously developing and delivering products of value to customers, and they have become known as product culture.We help your organization get better at product development and growth through organizational design, culture transformation, and coaching. We consult, lead product workshops, and run an invitation-only CPO Forum in product leadership. Our group has decades of experience leading product teams from startups to multi-billion companies. Learn more at productculture.org
  • Uservoice
    Advisor
    Uservoice Dec 2018 - Present
    Raleigh, Nc, Us
  • Boston Product Management Association (Bpma)
    President Emeritus And Head Of Advisory Board
    Boston Product Management Association (Bpma) Jan 2014 - Present
    Boston, Ma, Us
    BPMA is the largest organization for product managers and product marketers in New England. Our mission includes:- Empowering product people- Advancing the practice of product management and marketing- Helping connect great organizations with great peopleWe do this by facilitating thought leadership, learning, mentoring and networking; and by helping connect great people with great companies.
  • Upup Labs
    Founder & Chief Product Person
    Upup Labs Aug 2011 - Feb 2018
    UpUp Labs helps organizations improve the return on their investment in product development by providing expert coaching, mentoring, and guidance. Leveraging decades of experience with large and small companies around the world, Bruce and his team of experts have helped companies such as Vistaprint, Localytics, Zipcar, Johnson & Johnson, and Huawei dramatically improve team effectiveness and results.
  • Netprospex
    Vp Of Product
    Netprospex Apr 2011 - Sep 2013
    Jacksonville, Fl, Us
    Joined as Employee # 26 and led executive consensus on the 2011 strategic roadmap using a personally developed, proprietary scoring methodology, resulting in the increase in product offerings from 1 to 6, and a doubling of revenue two years’ running.Acted as de facto VP of Engineering for 12 months while the company searched for a new CTO, and drove the team’s transition to Agile methodology, establishing best practices and ensuring on-time releases as the team quadrupled in size.Conceived and staffed NetProspex’s revolutionary Marketer’s Workbench, which enables customers to generate a custom analysis of the quality and demographic profile of a B2B database for the first time, and all in less than 10 minutes.In the space of 6 months, conceived, made the business case for, developed and launched SalesProspex, the speediest, simplest and slickest way for sales professionals to access B2B contact data. SalesProspex more than doubled the company's sales intelligence revenue in 2013. Led NetProspex’s data quality efforts, setting benchmarks, doubling match rates and dramatically improving customer-visible data quality metrics.
  • Oracle
    Manager, Product Management
    Oracle Jan 2010 - Apr 2011
    Austin, Texas, Us
    Reporting to the SVP of Products & Technology, led the product management team responsible for ATG's SaaS-based Optimization product line, which consisted of click to call, click to chat, email response management, product recommendations, analytics and social engagement solutions. Developed a 3-year roadmap.Key driver for acquisition and integration of InstantService in 2011. Led the product evaluation and due diligence efforts, and integrated the product teams and processes. Facilitated the transition to Agile for 3 separate development teams, reducing release cycles from months to weeks and enabling coordination from Belarus to Belfast and Seattle.ATG was acquired by Oracle in early 2011.
  • Atg
    Product Manager
    Atg Mar 2005 - Dec 2009
    Cambridge, Ma, Us
    Managed ATG’s number-one-ranked eCommerce solution, which included developing the company's multi-site commerce suite strategy via extensive customer and analyst interviews, resulting in rave customer and analyst reviews for ATG 10.Developed the roadmap and requirements for ATG's next-generation call center solution, Commerce Service Center. Positioned and launched in July of 2007. CSC is now sold to 50% of ATG’s eCommerce customers.Conceived and executed market research, product strategy, requirements development, a POC, an OEM partnership, product development, naming, packaging, pricing and launch for ATG Customer Intelligence, the company’s analytical solution that figured prominently in ATG’s number 1 ranking in Forrester’s and Gartner’s eCommerce vendor rankings.
  • D&B
    Director, Product Management
    D&B May 2001 - Mar 2005
    Jacksonville, Fl, Us
    Responsible for $100m in data products and SaaS services.Drove an 81% renewal rate (nearly double our best rate) by re-creating advanced prospecting features from iMarket’s CD-ROM product as a SaaS offering at zapdata.com.Conceived, developed and launched Private Data Portals for D&B, a mass-customizable SaaS solution providing B2B sales leads to distributed sales forces, by productizing an unprofitable custom service, which was accomplished by repurposing back-end components from another product. Generated $3M in highly-profitable new revenue in 9 months.Rationalized product lines after D&B acquired iMarket in 2001, and sunset 2 products as a result of conducting extensive customer segmentation research that included focus groups, telephone interviews, and Web-based surveys.
  • Imarket, Inc.
    Director, Strategic Partnerships
    Imarket, Inc. 2000 - 2002
    Identified the major players and negotiated 30 data partnerships, growing iMarket’s database to over 30 million names, resulting in profitable sales growth from $15 to $25 million, and contributing to the successful sale of iMarket to D&B.Managed the development and deployment of hundreds of new data elements and over 30 million contact names in our software products
  • Imarket, Inc.
    Product Manager
    Imarket, Inc. 1996 - 2000
    Researched, developed the information architecture, created tools, wrote requirements, and managed the development of iMarket’s Open Data Architecture, creating a virtual warehouse of integrated marketing data from many sources on CD-ROM and on the Web.Researched, wrote requirements, managed, and led a team to ship 3 major releases of the company’s flagship CD-ROM product, MarketPlace.Developed and launched Direct Mail Express, the world's first online lettershop.
  • Home & Family, Lp
    Co-Founder, Vp Marketing
    Home & Family, Lp 1993 - 1996
    Wrote the business plan and raised $2.1 million in venture funding. Developed our environmental audit protocol and do-it-yourself test kits. Developed environmental audit software for field reps. Managed a team of a dozen employees and 6 vendors to conduct two pilot programs to bring our products to market. Developed 2 DRTV spots, radio ads, and direct mail campaigns. Appeared on The Susan Wornick Show as an environmental expert.
  • Desktop Creative Services
    Principal
    Desktop Creative Services 1990 - 1993
    Developed and managed a network of creative professionals. Provided marketing analysis, direction, integrated programs, and materials for clients including Polaroid, Keds, Intel, New England Circuit Sales (now necx.com), WearGuard, and several Massachusetts ballot question campaigns.
  • Computer Design Magazine
    Marketing Communications Manager
    Computer Design Magazine 1989 - 1990
    Developed marketing communications materials. Managed 7 trade show exhibits per year. Named and launched Time-to-Market News, a bi-weekly computer engineering industry news publication for PennWell Publishing.
  • Pennwell Publishing
    List Sales Manager
    Pennwell Publishing 1988 - 1989
    Tulsa, Ok, Us
    Consolidated list rental sales for 5 high-tech professional magazines. Increased sales by 37% in one year.
  • St. James Press
    Marketing Manager
    St. James Press 1986 - 1988
    Developed direct mail and catalog materials. Listed books for sale online before the Internet was well known. Negotiated with local banks for their client lists. Established and managed an inside and outside sales force. Helped sell the company to Gale Research.

Bruce Mccarthy Skills

Product Management Saas Enterprise Software Strategic Partnerships Start Ups E Commerce Strategy Agile Methodologies Analytics Product Development Cross Functional Team Leadership Software Leadership Product Marketing Go To Market Strategy Market Research Direct Marketing Mobile Applications Entrepreneurship Cloud Computing Lead Generation Marketing Software As A Service Crm B2b Business Development Salesforce.com New Business Development Management Product Launch Demand Generation Product Lifecycle Management Thought Leadership Competitive Analysis Integrated Marketing Market Analysis Executive Coaching

Bruce Mccarthy Education Details

  • University Of Pennsylvania
    University Of Pennsylvania
    English

Frequently Asked Questions about Bruce Mccarthy

What company does Bruce Mccarthy work for?

Bruce Mccarthy works for Product Culture

What is Bruce Mccarthy's role at the current company?

Bruce Mccarthy's current role is Author, Speaker, Founder at Product Culture | Expert: Product Management, Roadmaps, Stakeholders Management.

What is Bruce Mccarthy's email address?

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What schools did Bruce Mccarthy attend?

Bruce Mccarthy attended University Of Pennsylvania.

What are some of Bruce Mccarthy's interests?

Bruce Mccarthy has interest in Science And Technology.

What skills is Bruce Mccarthy known for?

Bruce Mccarthy has skills like Product Management, Saas, Enterprise Software, Strategic Partnerships, Start Ups, E Commerce, Strategy, Agile Methodologies, Analytics, Product Development, Cross Functional Team Leadership, Software.

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