Bruce Mccarthy Email and Phone Number
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Ever since he was a child, Bruce has been making things. Having spent a lifetime as a builder and innovator, today he has a passion for helping teams work together better to develop compelling products and services. He’s been called the face of Boston product management and (for Top Gear fans) the product management Stig. Bruce is a serial entrepreneur and leader of product teams in organizations ranging from startups like NetProspex to market leaders such as ATG, Oracle and D&B. Along the way, he demonstrated leadership in areas ranging from marketing to acquisitions to partnerships, design, agile enablement, product management, and development. Bruce founded Product Culture in 2018 to help product teams succeed through skill building, coaching and organizational design, working with organizations like Toast, Salsify, Klaviyo, Shopfully, EGYM, Nuance, Huawei, and Johnson & Johnson. He is a prolific writer and sought-after speaker at product management, development, and innovation events around the world. He runs an invitation-only Forum for Chief Product Officers. Bruce led the Boston Product Management Association for 5+ years and is a regular judge at Harvard Business School's New Venture Competition. Steve Blank said about Bruce's bestselling book, Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty, “It’s about time someone brought product roadmapping out of the dark ages of waterfall development and made it into the strategic communications tool it should be. McCarthy and team have cracked the code.” Learn more about Bruce and Product Culture at productculture.org
Product Culture
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FounderProduct Culture Feb 2018 - PresentActon, Massachusetts, UsConsistently successful organizations think and act differently than others. Big companies like Amazon and Google and upstarts like Zappos and Dollar Shave Club have adopted a modern set of operating principles that drive the way teams think and interact every day. These principles focus on continuously developing and delivering products of value to customers, and they have become known as product culture.We help your organization get better at product development and growth through organizational design, culture transformation, and coaching. We consult, lead product workshops, and run an invitation-only CPO Forum in product leadership. Our group has decades of experience leading product teams from startups to multi-billion companies. Learn more at productculture.org -
AdvisorUservoice Dec 2018 - PresentRaleigh, Nc, Us -
President Emeritus And Head Of Advisory BoardBoston Product Management Association (Bpma) Jan 2014 - PresentBoston, Ma, UsBPMA is the largest organization for product managers and product marketers in New England. Our mission includes:- Empowering product people- Advancing the practice of product management and marketing- Helping connect great organizations with great peopleWe do this by facilitating thought leadership, learning, mentoring and networking; and by helping connect great people with great companies. -
Founder & Chief Product PersonUpup Labs Aug 2011 - Feb 2018UpUp Labs helps organizations improve the return on their investment in product development by providing expert coaching, mentoring, and guidance. Leveraging decades of experience with large and small companies around the world, Bruce and his team of experts have helped companies such as Vistaprint, Localytics, Zipcar, Johnson & Johnson, and Huawei dramatically improve team effectiveness and results.
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Vp Of ProductNetprospex Apr 2011 - Sep 2013Jacksonville, Fl, UsJoined as Employee # 26 and led executive consensus on the 2011 strategic roadmap using a personally developed, proprietary scoring methodology, resulting in the increase in product offerings from 1 to 6, and a doubling of revenue two years’ running.Acted as de facto VP of Engineering for 12 months while the company searched for a new CTO, and drove the team’s transition to Agile methodology, establishing best practices and ensuring on-time releases as the team quadrupled in size.Conceived and staffed NetProspex’s revolutionary Marketer’s Workbench, which enables customers to generate a custom analysis of the quality and demographic profile of a B2B database for the first time, and all in less than 10 minutes.In the space of 6 months, conceived, made the business case for, developed and launched SalesProspex, the speediest, simplest and slickest way for sales professionals to access B2B contact data. SalesProspex more than doubled the company's sales intelligence revenue in 2013. Led NetProspex’s data quality efforts, setting benchmarks, doubling match rates and dramatically improving customer-visible data quality metrics. -
Manager, Product ManagementOracle Jan 2010 - Apr 2011Austin, Texas, UsReporting to the SVP of Products & Technology, led the product management team responsible for ATG's SaaS-based Optimization product line, which consisted of click to call, click to chat, email response management, product recommendations, analytics and social engagement solutions. Developed a 3-year roadmap.Key driver for acquisition and integration of InstantService in 2011. Led the product evaluation and due diligence efforts, and integrated the product teams and processes. Facilitated the transition to Agile for 3 separate development teams, reducing release cycles from months to weeks and enabling coordination from Belarus to Belfast and Seattle.ATG was acquired by Oracle in early 2011. -
Product ManagerAtg Mar 2005 - Dec 2009Cambridge, Ma, UsManaged ATG’s number-one-ranked eCommerce solution, which included developing the company's multi-site commerce suite strategy via extensive customer and analyst interviews, resulting in rave customer and analyst reviews for ATG 10.Developed the roadmap and requirements for ATG's next-generation call center solution, Commerce Service Center. Positioned and launched in July of 2007. CSC is now sold to 50% of ATG’s eCommerce customers.Conceived and executed market research, product strategy, requirements development, a POC, an OEM partnership, product development, naming, packaging, pricing and launch for ATG Customer Intelligence, the company’s analytical solution that figured prominently in ATG’s number 1 ranking in Forrester’s and Gartner’s eCommerce vendor rankings. -
Director, Product ManagementD&B May 2001 - Mar 2005Jacksonville, Fl, UsResponsible for $100m in data products and SaaS services.Drove an 81% renewal rate (nearly double our best rate) by re-creating advanced prospecting features from iMarket’s CD-ROM product as a SaaS offering at zapdata.com.Conceived, developed and launched Private Data Portals for D&B, a mass-customizable SaaS solution providing B2B sales leads to distributed sales forces, by productizing an unprofitable custom service, which was accomplished by repurposing back-end components from another product. Generated $3M in highly-profitable new revenue in 9 months.Rationalized product lines after D&B acquired iMarket in 2001, and sunset 2 products as a result of conducting extensive customer segmentation research that included focus groups, telephone interviews, and Web-based surveys. -
Director, Strategic PartnershipsImarket, Inc. 2000 - 2002Identified the major players and negotiated 30 data partnerships, growing iMarket’s database to over 30 million names, resulting in profitable sales growth from $15 to $25 million, and contributing to the successful sale of iMarket to D&B.Managed the development and deployment of hundreds of new data elements and over 30 million contact names in our software products
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Product ManagerImarket, Inc. 1996 - 2000Researched, developed the information architecture, created tools, wrote requirements, and managed the development of iMarket’s Open Data Architecture, creating a virtual warehouse of integrated marketing data from many sources on CD-ROM and on the Web.Researched, wrote requirements, managed, and led a team to ship 3 major releases of the company’s flagship CD-ROM product, MarketPlace.Developed and launched Direct Mail Express, the world's first online lettershop.
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Co-Founder, Vp MarketingHome & Family, Lp 1993 - 1996Wrote the business plan and raised $2.1 million in venture funding. Developed our environmental audit protocol and do-it-yourself test kits. Developed environmental audit software for field reps. Managed a team of a dozen employees and 6 vendors to conduct two pilot programs to bring our products to market. Developed 2 DRTV spots, radio ads, and direct mail campaigns. Appeared on The Susan Wornick Show as an environmental expert.
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PrincipalDesktop Creative Services 1990 - 1993Developed and managed a network of creative professionals. Provided marketing analysis, direction, integrated programs, and materials for clients including Polaroid, Keds, Intel, New England Circuit Sales (now necx.com), WearGuard, and several Massachusetts ballot question campaigns.
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Marketing Communications ManagerComputer Design Magazine 1989 - 1990Developed marketing communications materials. Managed 7 trade show exhibits per year. Named and launched Time-to-Market News, a bi-weekly computer engineering industry news publication for PennWell Publishing.
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List Sales ManagerPennwell Publishing 1988 - 1989Tulsa, Ok, UsConsolidated list rental sales for 5 high-tech professional magazines. Increased sales by 37% in one year. -
Marketing ManagerSt. James Press 1986 - 1988Developed direct mail and catalog materials. Listed books for sale online before the Internet was well known. Negotiated with local banks for their client lists. Established and managed an inside and outside sales force. Helped sell the company to Gale Research.
Bruce Mccarthy Skills
Bruce Mccarthy Education Details
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University Of PennsylvaniaEnglish
Frequently Asked Questions about Bruce Mccarthy
What company does Bruce Mccarthy work for?
Bruce Mccarthy works for Product Culture
What is Bruce Mccarthy's role at the current company?
Bruce Mccarthy's current role is Author, Speaker, Founder at Product Culture | Expert: Product Management, Roadmaps, Stakeholders Management.
What is Bruce Mccarthy's email address?
Bruce Mccarthy's email address is br****@****pco.com
What is Bruce Mccarthy's direct phone number?
Bruce Mccarthy's direct phone number is +161733*****
What schools did Bruce Mccarthy attend?
Bruce Mccarthy attended University Of Pennsylvania.
What are some of Bruce Mccarthy's interests?
Bruce Mccarthy has interest in Science And Technology.
What skills is Bruce Mccarthy known for?
Bruce Mccarthy has skills like Product Management, Saas, Enterprise Software, Strategic Partnerships, Start Ups, E Commerce, Strategy, Agile Methodologies, Analytics, Product Development, Cross Functional Team Leadership, Software.
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