Bruce Nelson Email & Phone Number

Worldwide, Oo

As a design consulting leader in one of the most respected global services firms, I apply a Human Centered Design approach to improve how digital government works, both inside and out.- Work directly with Federal and State Government leadership to improve access to and delivery of essential services to constituents.- Lead HCD teams focused on improving the UX of Deloitte’s largest government product and service offerings.- identify how to leverage current and emerging AI/ML capabilities to improve operational efficiency and client service delivery

Established and managed this Design Strategy consultancy that delivered HCD solutions across a wide range of industries. Today, FrontierXD accepts a select number of pro-bono, non-profit projects to support anually.

Southlake, Texas, Us

In this role, I established and led the UX Design Center of Excellence within Sabre, a leading global travel tech company. This team delivered product enhancements and new concepts for over 40 complex products across 3 primary business segments including Airlines, Travel Agencies and Hoteliers. Our work spanned mobile apps, airport check-in kiosks, online travel sites, airline and hotel reservation networks, travel agent terminals, aircraft and crew scheduling systems, and scores of other solutions. Every day millions of consumers and employees interacts with the technology the team designs and tests. Our team supported Sabre product teams and strategic customers from three UX design centers (Dallas, USA / Bangalore, India / Krakow, Poland). The UX COE capabilities include:- UX Design: Full-service product planning, prototyping and design across the Sabre product portfolio- Design Strategy: Early-stage, rapid concept creation, definition, validation and prototyping. Includes both Product, UI and Service Design. Work directly with Sabre Labs and Research & Development leadership to shape and prototype new product concepts including our strategic partnership with Google.- UX Research: Global user research capabilities spanning market research, primary research, heuristic evaluation, product validation, in-lab and remote usability testing and digital accessibility auditing.- Design Tech: SME front-end development and consulting, Sabre enterprise design language creation and management.Our Design teams streamlined existing products by redesigning workflows and UI's to accommodate new features, process automation, new API's and AI/ML opportunities. In addition, the teams designed new products that reimagine how Sabre delivers a wider range of travel marketplace content across the ecosystem.Over the past 4 years, the UX COE team achieved UX Delivery Quality Index scores of over 90%.

Armonk, Ny, Us

Mr. Nelson led the Global Strategy Team for the Mobile + Emerging Technology Center of Competence (CoC) within IBM. In this role, Bruce and a global team of mobility and emerging tech' experts shaped IBM's approach and methodologies for designing and developing new experiences and strategies across a wide range of industries and channels. With a focus on enterprise digital transformation and modernization, the CoC team applied a combination of user centered design/design thinking, user experience strategy and agile design approaches to create new and innovative solutions for the brands we partnered with.Mobile + Emerging Technology CoC Strategy Practice Leader Responsibilities:- Defined the IBM GBS Mobile and Emerging Tech’ opportunities and go-to-market offerings and approaches- Defined, developed and delivered digital transformation analysis and roadmaps for IBM’s global client base in conjunction with IBM Business, IT Architecture and Development SME's.- Collaborated with IBM’s iX, IoT, Cognitive Analytics, IBM Research and the IBM Institute of Business Value teams and industry leaders to develop client solutions and industry POV's- Contributed to and edited Mobile and Design Innovation Research papers and POV's from IBM iX and the IBM Institute for business Value.- Global Lead Instructor for IBM Design Thinking and the IBM Mobile Center of Competence developing and delivering classroom and virtual instruction to IBM design, business and technical consultants worldwide

Armonk, Ny, Us

As leader of the UX team at IBM Interactive, Mr. Nelson worked across multiple industries, with an emphasis on digital and mobile solutions for retail, consumer products, telecommunications, healthcare and financial services firms. Typical projects included creating customer experience strategy frameworks that build brand differentiation, enhance business value and improve key customers interactions and metrics across all channels of the marketing, sales and service process.Customer Experience Strategy Practice Leader Responsibilities:- Defining IBM iX CX Strategy approach and assets- Sales, Design and Delivery SME for User Experience Strategy globally- Management of the North America UX Strategy Team- User research, UX Design & Development SME and evangelist- Digital Strategy and Design Offering Development and Training- IBM Interactive Planning: Growth, Acquisitions, Positioning, Marketing/Analyst

Global executive in charge of development, positioning and marketing for multiple Rare Medium business portfolio units including: - Rare Brand Solutions: Digital Marketing and Branding - Broadband and Wireless - E-Commerce ASP (Application Service Provider)Additional responsibilities included: • Business planning and positioning for the newly established Rare Brand Solutions Group, a wholly-owned subsidiary of Rare Medium Inc. focused on digital branding and marketing services• Coordinated integrated, cross-channel brand and marketing strategy services for clients at both the NY and LA Brand Solutions agency offices. • Identified potential agency acquisition targets, assessed target firm performance and presented to senior management teams to determine acquisition opportunities.

Grapevine, Texas, Us

Developed and executed the initial online retail strategy for Babbage’s Etc. and designed/launched the Gamestop brand. Designed, developed and launched the first Gamestop.com site in 6 months. This successful e-commerce site (www.gamestop.com) is integrated with the nation’s largest specialty gaming retail network including over 500 Electronics’ Boutique (EB Games) and Gamestop retail stores nationwide. In 2000, the firm was purchased by Barnes and Noble and subsequently taken public.Responsibilities and accomplishments included: - Full P&L responsibility for all e-Commerce business- Designed, developed and executed their first online commerce site- Built and managed the entire eCommerce team - Planned, designed and launched the GameStop brand identity - Led eCommerce strategy, site design & development, online marketing, content/merchandising and customer service - Collaborated with major gaming retailers, game developers and strategic partners including BN.com (Barnes & Noble) to enhance content and coordinate promotional opportunities

Master Of Science - Ms, Integrated Marketing / Advertising

Bachelor Of Arts - Ba, Finance + Marketing