Bruce Pfander personal email
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I am a creative strategic marketer with a diverse background in Consumer Products, Entertainment, Technology, Hospitality and Product Development. I am a strong writer, a confident speaker, and am comfortable leading diverse teams. I have a perspective developed from years in senior corporate marketing positions, smaller venture companies, and as business owner. I know how to encourage talent, work with limited resources, and I understand the peculiarities of different industries and talent pools.I believe smart marketing strategy is an alchemy of art, science and ‘healthy paranoia’. Art, as the leading edge is driven by experience and intuition. Science explores and confirms intuition through research and analysis. My art and science of marketing has been honed by a diverse mix of career experiences from a senior executive in major corporations to manager, owner and adviser to smaller businesses. With an empathy for both heady successes and disappointments, I am certain that any business initiative should include a constant look over your shoulder, skepticism about over confidence, and a commitment to improvement. Complacency is dangerous.Proficient in Microsoft Office Suite, Adobe Muse, Photoshop, Business Catalyst and HubSpot relationship marketing platformStrong suits: • Market Strategy• Branding and Brand Development• Business Development• Venture Development• Business Strategy• Marketing Research and Analysis• New Product Development• Technical Development• Marketing Communication• Creative Strategy• Consumer Products• New Technologies• Media & Entertainment • Hospitality• Team Building• Distribution Strategy• Product Launch• Campaign Execution• Content Development and SEO• Customer Development and Social Media• Creative Development• Strategic Partnerships
Building Safety Solutions / Consultant
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Business Development And Marketing StrategyBuilding Safety Solutions / Consultant Jul 2013 - PresentLos Angeles, Ca New York, NyWorking closely with CEO, Technology and Sales Teams to define and execute business development initiatives. These include marketing and internet programs and new product features. Created innovative and successful means of client targeted marketing over the internet, generating customers in new markets..
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PresidentPfander Hospitality Corporation Jan 2004 - Jul 2013Newfane, VermontOwner and general manager of a Select Registry premium inn and fine dining restaurant. Achieved consecutive Trip Advisor Award of Excellence for customer service and guest satisfaction. Boston Magazine’s top 10 destination New England dining locations. On site manager for restaurant, employees and guest services
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Chief Marketing Officer, Vp Venture DevelopmentAerovironment, Musicnet, Epolicy,Catch-Tv Mar 1999 - Jan 2004Los Angeles, San FranciscoInitially recruited into venture development by Kleiner Perkins, I then Directed initiatives for Internet and Technology companies to improve their market development strategies, introduce new products, position to investors for funding, and manage / recruit corresponding organization to execute these strategies.
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Senior Vp Marketing, Exec Vp MarketingTwentieth Century Fox Film Corporation, Universal Studios Sep 1986 - Mar 1999Los AngelesManage all marketing functions for the Home Entertainment Divisions, including market research, media and advertising, creative development, retail and distribution strategies. Responsible for Product Management Marketing Services and Creative Services personnel. Developed the first marketing department at 20th Century Fox Home Entertainment. Recruited and nurtured a product management and creative organization, distributing and selling products in over 90,000 retail locations throughout the United States and Canada. Accomplishments included the re-release and positioning of the Star Wars Trilogy, breaking industry records. This sales and marketing program energized the franchise for the successful theatrical release of the new films which followed -
Product Management, New Product DevelopmentGeneral Foods Corp, The Coca Cola Company, American Home Products Corp Jun 1981 - Sep 1986New York, Houston TxBrand management responsibility for consumer grocery products including P&L, marketing, sales, pricing, product improvement, technical development and new product introductions. Identified new product opportunities at the Foods Division of Coca Cola, conducted market research, technical, marketing, packaging, branding and positioning development resulting in the launch of the Division’s first NutraSweet frozen product. This process included intensive coordination and leadership among diverse corporate disciplines, including technical research, operations, finance and senior management.
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Account ExecutiveBbdo Advertising, William Esty Advertising Sep 1975 - Jun 1981New YorkDeveloped advertising and marketing campaigns targeted toward consumer and distribution, employing market research and creative direction to ensure effective communication / persuasion prior to numerous successful market launches. Consistently improved communication scores and effectiveness of marketing communication
Bruce Pfander Skills
Bruce Pfander Education Details
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History
Frequently Asked Questions about Bruce Pfander
What company does Bruce Pfander work for?
Bruce Pfander works for Building Safety Solutions / Consultant
What is Bruce Pfander's role at the current company?
Bruce Pfander's current role is Marketing and Business Development.
What is Bruce Pfander's email address?
Bruce Pfander's email address is cb****@****ail.com
What is Bruce Pfander's direct phone number?
Bruce Pfander's direct phone number is +180236*****
What schools did Bruce Pfander attend?
Bruce Pfander attended University Of Missouri-Columbia.
What skills is Bruce Pfander known for?
Bruce Pfander has skills like Strategic Planning, Brand Management, Branding And Identity, Marketing Communications, Marketing Strategy, Product Development, Creative Direction, Market Research, Online Advertising, Food And Beverage, Entertainment, B2c.
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