I am a creative strategic marketer with a diverse background in Consumer Products, Entertainment, Technology, Hospitality and Product Development. I am a strong writer, a confident speaker, and am comfortable leading diverse teams. I have a perspective developed from years in senior corporate marketing positions, smaller venture companies, and as business owner. I know how to encourage talent, work with limited resources, and I understand the peculiarities of different industries and talent pools.I believe smart marketing strategy is an alchemy of art, science and ‘healthy paranoia’. Art, as the leading edge is driven by experience and intuition. Science explores and confirms intuition through research and analysis. My art and science of marketing has been honed by a diverse mix of career experiences from a senior executive in major corporations to manager, owner and adviser to smaller businesses. With an empathy for both heady successes and disappointments, I am certain that any business initiative should include a constant look over your shoulder, skepticism about over confidence, and a commitment to improvement. Complacency is dangerous.Proficient in Microsoft Office Suite, Adobe Muse, Photoshop, Business Catalyst and HubSpot relationship marketing platformStrong suits: • Market Strategy• Branding and Brand Development• Business Development• Venture Development• Business Strategy• Marketing Research and Analysis• New Product Development• Technical Development• Marketing Communication• Creative Strategy• Consumer Products• New Technologies• Media & Entertainment • Hospitality• Team Building• Distribution Strategy• Product Launch• Campaign Execution• Content Development and SEO• Customer Development and Social Media• Creative Development• Strategic Partnerships
Listed skills include Strategic Planning, Brand Management, Branding And Identity, Marketing Communications, and 25 others.