Bruce Porter Email & Phone Number

Rockaway, Nj, Us

An integrated digital marketing agency connecting businesses with customers by providing the ultimate user experience while increasing brand awareness. We utilize the complete digital ecosystem to engage your customers by delivering engaging content that is liked and shared across all social platforms. What separates us from our competition is our ability to deliver engaging content at any level consistently, while continuously measuring the results.We offer:Website DesignLead GenerationSearch Engine OptimizationSocial MediaEmail MarketingDrip CampaignsMarketing StrategyCreative Design

Charlotte, North Carolina, Us

• Managed 18M budget with 7 direct reports, 4 outside consultants, ad agency’s as well as many vendors.• Developed a global marketing department while implementing automation and process to lead strategic marketing, planning and branding.• Designed architecture and launched Hayward Connect, an app connecting the external sales team globally while increasing closing rate by over 12% in first 6 months.• Launched new EcoStar variable speed pump increasing sales by over $10M in 2011 utilizing an energy solutions campaign encompassing all energy solutions products.• Designed new Energy Solutions Calculator for the i-pad increasing year over year sales 79% to $25.5M.• Increased retail sales over 16% by implementing new consumer retail displays.• Grew salt category over 12% launching first DIY salt chlorination system and utilizing DRTV.• Increased lighting category with launch of new UCL ColorLogic light.• Grew rewards membership program over 30% while managing to a $10M budget.• Targeted new service trade channel, generating over 2,000 new participants within first year with a successful new loyalty program.• Directed complete social ecosystem utilizing all social platforms including SEO/PPC both organic and paid.• Conducted VOC for various new product launches, improvements, upgrades as well as new to market utilizing; ethnographic, community enthusiasts, customer brainstorming and focus groups.• Designed and implemented entire new trade show presence increasing traffic by over 35% while winning best in class display three out of six years.• Created award winning product videos that were viewed and shared on multiple platforms including customer service and tech training.• Developed strategy to provide turnkey business solutions, growing co-op program from 2,300 to 5,400 builders utilizing marketing, web development and complete social media as a value add.• Negotiated all vendor contracts saving over $750K on printing, POP displays and outside graphics.

Plymouth, Mn, Us

• Performed global marketing, branding and new product launches while managing ad agencies in the U.S. and Europe.• Implemented marketing automation to streamline marketing and advertising initiatives globally.• Developed strategies and implemented B2B/B2C trade programs & promotions for the U.S. & Europe.• Increased sales by over 17% utilizing dynamic retail displays and pull through promotions for 2,700 Sherwin Williams retail locations.• Saved over $400K in advertising, printing and graphic services by transferring all user manuals to searchable PDF files and placed on web.• Planned and executed all trade shows for U.S. and Europe.

Boonton, Nj, Us

• Managed a $2.5M marketing budget while directing all domestic and international marketing/advertising programs, product catalogs, sales promotions, videos and communications.• Performed market research utilizing VOC results to restructure and align marketing messaging.• Crafted a strategic plan for new product launches and market positioning.• Designed new corporate website expanding design to incorporate all product manuals & application notes.• Developed new corporate branding including new logo, collateral, website design and trade show booth.• Crafted advertising campaigns and directed new product launches.

Started printing and promotional advertising company, growing it from zero to $5M in revenue. Developed strategy to incorporate complete internal ad agency making a one-stop-shop for customers.• Held complete P&L responsibility.• Through strategic marketing, grew sales in the first year to $1M.• Negotiated vendor contracts, securing market driven price discounts.• Recruited and trained staff, managing 18 direct reports, including four sales executives.• Directed execution of all customer service initiatives.