Chief Executive Officer
CurrentAs CEO of The Ashford Agency, Bruce helps leaders of faith-based nonprofits and businesses leverage slim budgets to reap prodigious results. His approach to reaching audiences gives you the ultimate advantage, helping customers understand the benefits of your products, services, ideas, or mission. For nonprofit organizations, Bruce helps CEOs with the unique challenge of communicating to dual audiences: donors and participants. By clarifying your message and putting it into a simple framework, you are able to boost visibility and revenue through website messaging, lead generators, social media, earned media, books, articles, and other channels. For businesses, he helps CEOs clarify their message, turn it into a simple marketing framework, and build a highly effective sales funnel. Once you have a clear, compelling message, we leverage that message to create marketing collateral, give better speeches, enhance your sales script, broaden the sales funnel, and positively impact the world. Bruce has extensive experience in leadership, communications, and messaging. He served for 11 years as the Senior VP at a large nonprofit organization with 400+ employees.Bruce is a successful author, having published nine books and hundreds of articles as a regular writer for FOX News Opinion (2016-18), the Heritage Foundation’s Daily Signal (2017-19), First Things Magazine (2021-present), and other outlets. He has also ghostwritten a dozen books and hundreds of articles and opinion pieces for CEOS and thought leaders in various sectors. He has worked as a speechwriter and adviser for elected officials and political campaigns at the Congressional and Gubernatorial levels. Bruce holds a B.A. in Mass Communications, a Master's degree, and a Ph.D. in Theological Studies.