Bruce Short Email & Phone Number

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Renton, WA

Responsible for new business development and maintaining existing account base.

Greater Seattle Area

To retain and expand sales revenue in assigned account base as well as drive new market share.

Washington, Oregon, California, Alaska

• Acted as a pre-sales support specialist to Canon USA’s Dealer Sales Division, providing a value-added dimension to the sales process by delivering expertise in high volume applications residing on the Production Color.
• Developed strategies to increase sales with key decision makers in the Dealer Sales Channel and with end user customers focusing on Canon production equipment and solutions.
• Participated in dealer sales calls, product demonstrations, and closing calls.
• Provided technical support at Canon USA national shows and events as well as dealer open houses and educational seminars.
• Technical product expert for the development and presentation of sales proposals and systems solutions, and closing complex Production Systems sales.
• Provided support to the dealer channel by explaining Canon’s production solutions and the depth of Canon’s resources in sales calls.

Novi, MI

• Developed Statements of Work (SOW) for the end customer, which defined the potential needs of their high-volume production color workflow.
• Provided technical support in sales presentations, product demonstrations, customer training and system integration in the sale of color solutions exceeding $100K.
• Resolved complex problems by applying creativity and ingenuity.
• Developed solutions that included hardware, software and professional services by acquiring a comprehensive understanding of each customer’s environment.

SE Michigan, Northern Ohio

• Achieved revenue expectations on sales exceeding $1M per year by successfully integrating solutions into existing client environments that built customer loyalty and expanded IKON business.
• Uncovered production color opportunities through sustained sales activities that supported more than 20 sales representatives who covered Major and Strategic accounts that included Fortune 100 companies.
• Earned customer satisfaction ratings among the highest in the region.
• Analyzed customers’ business requirements and developed custom solutions, using a consultative approach with both executive-level and IT contacts.
• Developed action plans to advance the sales cycle for new leads, lease upgrades and pending orders.

Novi, MI

• Analyzed customers’ document workflow in new sales opportunities in order to recommend appropriate solutions to the sales team.
• Provided advanced color training to high-volume production color customers.
• Provided technical support for sales presentations, product demonstrations of multi-function printing systems and customer training.
• Installed digital printing equipment into a variety of network environments, involving a variety of operating systems including Unix, Windows and Macintosh.
• Provided field support for digital printing equipment, including troubleshooting networks, color output and desktop-related problems.

Royal Oak, MI

• Provided system support for a high-volume digital printing company.
• Expanded the clientele base by more than 20% over a 5-year span.
• Managed change to a digital workflow resulting in 30% increase in the black-and-white work and 50% of color work moving to a digital format, increasing color volume to grow from 5,000 to over 30,000/month.

Master Of Divinity, Missions

Bachelor Of Arts, Communications