Bruce Ryan Email & Phone Number

Lowell, Ma, Us

Global, Global, Oo

Lab filtration represents a broad portfolio of solutions across a broad expanse of industries. A wonderful challenge for a marketer in understanding personas, their needs & wants, and to communicate effectively how Cytiva lab filtration solutions can drive better outcomes.

Chicago, Us

Leading the creation and deployment of the regional marketing strategy for all GE Healthcare Life Sciences products and platforms. A part of the global marketing leadership team that transformed GE’s marketing ecosystem to an inbound marketing philosophy based on content marketing, segmentation/persona development and deployment through a robust digital ecosystem.Strong integrations with LinkedIn, Showpad, Kapost, Salesforce & Marketo enabled internal and external attribution activities supporting very targeted campaigns and e-commerce opportunities.

Milford, Ma, Us

Global responsibility for the development and growth of Waters service business. This included the complete re-engineering of the existing services strategy to compete effectively in the face of third party service encroachment. Implemented services-dedicated research and development of processes and tools required for differentiated positioning in served markets. Overachieved targeted budget every year. Responsible for the development and execution of the global services business plan. This included all aspects of research and development with commercialization of the the tools and services required to ensure customer success.

Shelton, Ct, Us

Global strategic leadership for the development and deployment of PerkinElmer’s global services marketing strategy encompassing integrated marketing initiatives designed to penetrate and grow segmented target markets. Managed pricing model development and execution. Deployed sales training for service support and sales staff and communication of the overall business strategy to the executive product sales management teams. Communicated with customers, management, internal departments, and vendors to coordinate overall marketing effort in accordance with corporate goals. Planned and executed regional & global market research and analyses. Directed product conceptualization, commercialization and business development activities. Developed metrics to measure impact of marketing spend. Monitored competitor positioning and solicited feedback on market trends. Prepared and managed a $1-million marketing budget.

Shelton, Ct, Us

A cross functional integration leader for both proteomics and genomics businesses, this role was key in the development and execution of the marketing plan necessary to launch PerkinElmer's products into new market verticals. Driving visibility to offerings that were positioned through aggressive market research and design agency input. The position also included the positioning and messaging of the Packard Bioscience acquisition - advertising, public relations and customer communications.

Chicago, Us

Adapted my field experiences in sales for the development and integrated execution of all North American tactical marketing initiatives. Worked cross functionally to ensure clear visibility to strategic intent in order to drive the go to market strategy. Solicited internal and external input for the development of a comprehensive North American marketing plan. Contributed to the global marketing committee to ensure proactive brand management.

Chicago, Us

Responsible for the sale of molecular biology kits and reagents, spectrophotometer and electrophoresis components covering the New Jersey and Pennsylvania territory. Exceeded budget targets and installed multiple freezer programs for the first time into the region.

Bethesda, Maryland, Us

 Involved in active research using advanced biochemical and genetic approaches Awarded Excellent rating from the Employee Performance Management System

Bsc., Microbiology, Biochemistry

Psychology