Bruce Sears Email & Phone Number

Rockwall, Tx, Us

Dallas/Fort Worth Area

Oversee the platform (product, experience, and functionality) of a sports technology company that uses artificial intelligence and machine learning on millions of historical data points, and thousands of live data points to generate hundreds of real-time predictive data points.Real-time predictive analytics for live sports means "real-time", like what we've been doing in providing At Bat result possibilities for Apple TV+ Friday Night Baseball the last three years. We also provided interactive functionality for the NBA finals to enhance fan engagement as part of our selection into the NBA Launchpad program.We specialize in creating micro-markets for NFL, MLB, NBA, NASCAR, NHL and distributing real-time pricing so fans have the opportunity to weigh in on numerous markets whenever they want, as opposed to just Total / Moneyline / Spread before a game.

Dallas, Texas, United States

Responsible for delivering new products and functionality for proprietary platform that delivered transactional websites for brands, team dealers, and promotional product distributors.Worked closely with Design, Engineering, QA, and Go To Market teams to deliver killer experiences for clients and their end consumers. Specialized in brainstorming features and driving solutions for clients in order to drive sales and increase revenue.Held daily standup meetings, wrote user stories, conducted user interviews, wrote help guides, presented product information for tradeshows, and advanced new and improved products at every opportunity.

Irving, Tx

Managed delivery of new products and functionality for the UX / UI / HTML team for Consumer and Business teams. Developed and implemented new processes, workflows, and recommendations in order to deliver products more quickly and with more efficiency. Created materials to deliver innovative, customer focused solutions for all major VZ platforms (desktop browser, mobile browser, native mobile, chatbots, proprietary systems). Led the team as it transitioned from a structured, waterfall mindset to an Agile mindset.Directly project managed a cross-disciplinary team responsible for increasing revenue through improved product experiences, and greater efficiencies, as well as decreasing costs. Typical projects included budgets ranging between $500,000 to $5,000,000 with ROI ranging from $1,000,000 to $10,000,000.Worked with key stakeholders to identify and create product objectives, requirements, user stories, milestones, and metrics for technical projects across all major platforms. Typical delivery of functionality included weekly releases for minor updates, and monthly releases for major updates.Held daily scrum meetings with resources, as well as weekly design review meetings, weekly peer review meetings, and weekly executive readout meetings. Created presentations for weekly status updates, in addition to representing team in weekly product meetings. Drove thought leadership in creating and presenting Verizon seminar focused on Product Innovation. Topics presented to audience of over 500 employees included defining different types of innovation, identifying innovators, and establishing a repeatable method to identify possibilities where innovation could be successful.Key contributor in creation of UX Design Product Playbook. Playbook was used to inform and educate internal groups on how to effectively partner with cross-discipline teams to brainstorm, architect, design, and build new product solutions and functionality for consumer platforms.

Irving, Tx

Responsible for all UX Design deliverables to ensure new products and functionality were moving through the product development lifecycle per formal release schedules to be introduced into the market. Worked closely with Product Line Management, Strategy, Usability, New Product Groups, Development, Quality Assurance, and Release Management to ensure alignment.Oversaw executive communication, lifecycle management, documentation development, process improvements, capacity models, internal server maintenance, and delivery dates for products and functionality for UX Design team.Presented seminars to Executives, Project Managers, Business Partners, and Development Partners on the role of UX Design, and the importance of engaging the team as early as possible for products, projects, and functionality.Developed training materials to educate groups within Verizon on the goals and purposes of UX Design, as well as when and how to engage the UX Design team in order to deliver products as efficiently as possible.Established new processes to work more closely with onshore teams in delivering UX Design artifacts.

Plano, Tx

Owned all products for the sports division of interactive TV application company. Created holistic strategy and roadmaps for sports applications based on market research, new technology, and greater desire for sports consumption. Worked closely with internal teams (Design, Platform Development, Database Engineering, Application Development, Quality Assurance, and Network Implementation) as well as external vendors to ensure solutions were feasible and scalable.Led Product Team in pitching new products for Cable, Telco, and Satellite industry to internal executives, and then presented to industry executives. Presentations given to FOX, Time Warner Cable, NESN, Comcast, Blue Ridge Communications, Verizon, Dallas Mavericks, CBS Sports (MaxPreps), Rogers Communications, and Yahoo Sports.Created a think-tank lab and led ideation sessions in reviewing industry products and technology to identify opportunities for new revenue streams.Defined business models, created advertising opportunities, forecasted sales, presented financials to executives.Wrote technical requirements, user stories, and designed creative for multiple products.Created marketing materials, product guides, and trained cable representatives for them to support their customers.

Dallas, Tx

Managed Account Services, Business Analysts, Creative, Developers, QA, and Release Management within major advertising agency, to deliver interactive campaigns within designated budgets in support of major corporate clients.Created detailed project plans, and worked with Group Directors on resource management to ensure the most appropriate skill sets were allocated to each project.Managed vendor relationships when outside resources were more efficient than using internal resources.Key clients and programs included Travelocity (widgets, HTML ad units, Flash ad units, dynamic ad units) as well as Fruit of the Loom (multiple Flash microsites with streaming audio and video, website updates, ad units) and Texas Back Institute (new HTML website with streaming audio and video, data capture, and a Content Management System).

Managed multiple projects for diverse clients, to redesign entire websites, implement new functionality on existing websites, perform maintenance, execute campaigns, and grow subscriber lists.Created staffing plans, and worked with Human Resources to bring in contract resources to expedite projects when client needs were urgent.Liaison with Business Development team in taking over project execution upon binding client commitment.Key clients and programs included Omni Hotels (eCommerce website updates, Content Management System updates, improved booking metrics, implementation of audio and video streaming) as well as Proctor & Gamble (redesign of multiple pharmaceutical websites) and Pizza Hut (new website design pitch).

Dallas, Tx

Oversaw eCommerce websites, strategy, and products for the University of Tennessee and the University of Arkansas Athletic Departments, as well as campus sports venues, and bookstores. Provided products for all stadium souvenir shops, concession stands, kiosks, pop-ups, and sales trailers for all major sports. Worked daily with product vendors to replenish websites and sales outlets on campus. Worked with Retail Managers to create new sales programs and private label products as well as vendors for production and distribution.Grew online sales for University of Tennessee to approximately $2,700,000 per year.Grew merchandise sales at Tennessee football games to approximately $100,000 per game.Grew online sales for University of Arkansas to approximately $1,200,000 per year.Grew merchandise sales at Arkansas football games to approximately $80,000 per game.

Rowlett, Tx

Launched creative sports products division for parent manufacturing company to introduce new designs, manufacturing processes, and decals into the sports marketplace. Researched and analyzed market to determine strategy to position new products into selling channels. Worked with external vendors to procure market data in order to properly update company website, created email blasts, and attended various product trade shows.Created partnerships with Athletic Directors and School Districts to manufacture and distribute new products, and innovative marketing strategies.Created trade show booth and attended industry events to promote new products.Designed new product lines for athletic teams, and oversaw manufacturing of new processes.

Dallas, Tx

Responsible for implementation of marketing objectives for the Hilton Honors loyalty program of Hilton hotels. Worked with marketing and I.T. executives at Hilton to develop new functionality and implement new programs for the program. Weekly activities included status updates to Hilton executives as well as outside vendors such as AMEX, Visa, and American Airlines.

Rowlett, Tx

Worked with multiple clients in designing and manufacturing new products, marketing strategies, and websites. Helped bring small unknown products to national spotlight within major sports organizations. Helped further establish company in sports industry by designing and executing graphics on game used balls, and replica balls for NCAA National Champions and NFL playoff teams. Illustrated complete children’s book for author seeking to bring moral values to children through sports stories.

Irving, Tx

Responsible for all aspects of new website functionality for Verizon’s Long Distance Retail Operations. Organized and led meetings with key Marketing and I.T. executives to plan, budget, prepare and deliver functionality into the market. Coordinated with Release Managers, Business Analysts, Graphic Designers, Website Developers, Database Administrators, Quality Assurance, and Deployment in delivering functionality. Ensured all new functionality was implemented properly with no negative impact to legacy systems.

Dallas, Tx

Began as a junior programmer, coding new functionality into database programs supporting over two million subscribers. Programming success led to promotion of working on customer applications and paging tower software, as well as working with the Help Desk to ensure continuous uptime to meet Service Level Agreements. Application success led to promotion into a project management role giving presentations to I.T. and Business Partners on usage of programs and functionality.

Plano, Tx

Began as a Software Trainer to improve business performance in Microsoft programs (Outlook, Word, Excel, Access) as well as proprietary programs built in PowerBuilder to support case maintenance of a class-action lawsuit regarding defective plumbing materials. Training success led to being staffed on the Help Desk to continue supporting users in their day to day case management.

Richardson, Tx

Corporate software trainer teaching Microsoft programs (Outlook, Word, Excel, Access) to large corporations such as Texas Instruments as well as government agencies. Helped develop training material in support of classes to ensure employees fulfilled mandatory training objectives within their department.