Bruce Eaton Email & Phone Number

Forest Hills

Local resident and client-focus realtor located in Forest Hills Gardens, serving all of Forest Hills, Kew Gardens and Rego Park.

Greater New York City Area

Two siloed teams with different org structure, separate budgets and roles were combined overnight with 200+ projects in progress. Created a new streamlined process for planning and executing all marketing assets more collaboratively, more timely and at less cost.● Oversaw $40-million production budget for all marketing materials, digital and print. Orchestrated all bottom-line factors and sold space to generate up to $21M in net revenue● Collaboratively reduced production costs 30%… Show more Two siloed teams with different org structure, separate budgets and roles were combined overnight with 200+ projects in progress. Created a new streamlined process for planning and executing all marketing assets more collaboratively, more timely and at less cost.● Oversaw $40-million production budget for all marketing materials, digital and print. Orchestrated all bottom-line factors and sold space to generate up to $21M in net revenue● Collaboratively reduced production costs 30% by finding and presenting spend reduction options to stakeholders and achieving buy-in● Substantially improved cross-functional productivity by reducing meeting time by 40%● Triggered 25% reduction of PDP retouching cost through team restructure, leveraging combined teams total needs in price negotiations and improved in- house productivity● Improved marketing content by teaching and enforcing storytelling and messaging standards● Actively served as a Senior Manager on weekly Digital Council to review results, set strategy and plan tactics Show less

Greater New York City Area

Rebuilt Account Services team that suffered from very high turn and had lost control over branding and promotional content in marketing materials. Restructured team and created support system, reducing turn and improving marketing content and DM results. Rebuilt production team and process to maximize leverage in price negotiations. Instilled a mission of facilitating and supporting creative team.● Directed diverse team of 25, focused on elevating company fashion voice and clarity… Show more Rebuilt Account Services team that suffered from very high turn and had lost control over branding and promotional content in marketing materials. Restructured team and created support system, reducing turn and improving marketing content and DM results. Rebuilt production team and process to maximize leverage in price negotiations. Instilled a mission of facilitating and supporting creative team.● Directed diverse team of 25, focused on elevating company fashion voice and clarity of promotions, leading to direct mail sales of up to $1.1B annually● Increased team engagement in corporate surveys by 20% by using problem solving skills and objectivity to reduce cross-functional conflict and pain points● Narrowed 3rd party resource pool for catalog creative, printing, paper, freight and mailing services; finding best matches and leveraging corporate volume for pricing concessions and improved services; saving over $4M annually● Financial oversight of total budget of up to $44M Show less

Greater New York City Area

Marketing Effectiveness and Consumer Research teams were providing analytics that failed to influence change and lacked business insight. I used my business insight and understanding of customer behavior to create analysis and documentation that increased the confidence in the marketing team’s conclusions and recommendations, driving substantial change.● Envisioned and implemented strategic direct mail sales strategy resulting in sales over $1-billion annually● Created a lower… Show more Marketing Effectiveness and Consumer Research teams were providing analytics that failed to influence change and lacked business insight. I used my business insight and understanding of customer behavior to create analysis and documentation that increased the confidence in the marketing team’s conclusions and recommendations, driving substantial change.● Envisioned and implemented strategic direct mail sales strategy resulting in sales over $1-billion annually● Created a lower dependence on promotion through evaluation of event productivity and brand appropriateness, resulting in cutting or redirected over $3M in annual media spending● Created proprietary research, which resulted in changing corporate brand strategy and changes to 20% of total merchandise assortment● Found cost-effective on-line resource to get immediate and timely customer research, still in use for validating marketing tactics in the moment Show less