Are you a smaller organization or professional struggling for the right message and formula to stimulate interest in your services? Do you have limited budget and facility with new marketing tools? As the President of Marketing Sense, I help my clients communicate what is special about their brand and go on to execute pragmatic marketing campaigns that deliver tangible results. Services include:✔ LINKEDIN PROFILES & TRAINING – I develop new LinkedIn Profiles that tell a compelling professional story, for all types of clients, even those with multiple businesses. I identify three actions that LinkedIn beginners and intermediates can take each week to build a presence. I speak frequently, often training professional groups on using LinkedIn.✔ MARKETING PROJECT MANAGEMENT – I bring marketing projects to the “finish line,” ensuring that marketing dollars are spent efficiently and effectively. Since 2020, I have focused heavily on increasing the reach and impact of the Senior Law Day Collaborative, a nonprofit initiative in Westchester, NY. ✔ MESSAGING – I work with businesses and organizations to draw out, hone, and craft their message. Then, I develop compelling collateral, including case studies, bios, and other web pages, social media posts, and press releases.✔ EVENT MANAGEMENT – I produce and promote Zoom webinars, as well as in-person events. I draw on 25 years of in-house marketing experience with large and smaller companies to benefit my clients. I spent over 15 years mastering marketing management at MasterCard and Citibank. As the Marketing Director for a consulting firm, I honed a more pragmatic approach. After becoming a first-time business owner after many years at companies, I learned – first hand – how I can step forward and build brands (both mine and my clients), while doing so in an authentic way, consistent with my values. I am known for logic, balance and focus on both the big picture and the detail. I am drawn to a "dignified" approach to marketing, countering some current trends. I have recently stepped up my involvement in the Jewish community. In my free time, I am a passionate bike rider and enjoy long rides outside New York City. ☛ Contact: bruce@marketingsense2.com, www.marketingsense2.com