Bruce Spears Email & Phone Number

Houston, Texas Area

Antenna Platform Systems, Inc. patented antenna platform bridges the gap between the high-end military-type and the hobbyist platform system. Typical “high end” UAV systems are constrained by proprietary control systems, and can only be used for that system. With our system, operators can control the UAV and collect data— all from a single platform. It can.

Houston, Texas Area

• Responsible for ForeFlight’s business aviation marketing strategy and programs. Worked with senior leadership to develop commercial business strategy for selling the ForeFlight EFB to business aviation sector. Included.
• Developed and deployed email marketing and social media programs.
• Attended business aviation related tradeshows to enhance customer relationships and to understand their individual needs. Utilized the knowledge gathered to influence strategy development.
• Directed messaging strategy and implementation of all public online properties and social media channels. (ForeFlight.com, LinkedIn, Facebook, Twitter, Instagram, etc.)

Houston, Texas Area

• Directed all aspects of Sysco Corporation’s digital marketing strategy and programs. This included Web, social media, email marketing, digital advertising and analytics for the $50 billion enterprise.
• Managed direct reports responsible for email marketing and social media programs.
• Planned and executed individual cost center with a $2 million annual operating budget.
• Directed strategy and implementation of all public online properties including Sysco.com, SyscoPossible.com and social media sites (Facebook, Twitter, Instagram, etc.)
• Developed strategy and directed social media listening and engagement activities utilizing Radian6 for the Company and for customers as a value added service to increase customer loyalty.
• Directed the design, planning and execution of digital advertising programs via Google AdWords.

Houston, TX

• Responsible for business development, marketing and project management activities for the firm’s multimedia business with annual sales greater than $3.5 million.
• Continually increased revenue and profit year over year for Multimedia sector of Savage.
• Lead strategist for the company.
• Direct a full-time staff of five.
• Consult with C-level, Fortune 500 clients on corporate communications, sales & marketing strategies and work with clients to facilitate the implementation of those strategies.
• Research, source, negotiate and manage new revenue streams for company via content management systems and systems integration, increasing sales and bottom-line profitability.

Houston, TX

• Interactive design firm located in Houston.
• Responsible for all functions of multimedia design firm including marketing, sales, customer service, human resources and finance.
• Annual sales in excess of $1 million per year to corporate clients.
• Provided strategic design consulting for clients
• Managed staff of four full-time employees.Grew company from two to six persons total.

Houston, TX

• Responsible for the acquisition and distribution systems for 120-store, national rent-to-own chain.
• Responsible for assortment planning and purchasing of electronics and computers with annual budget of $85-100 million.
• Designed and implemented software systems to be used as tools by stores for projection, implementation and tracking of merchandising programs.
• Trained store managers on product assortment and effective selling techniques.
• Participated in strategic planning of advertising and promotions with the Marketing team.Designed and implemented sales and promotional programs across the organization.

• Sales Trainer / Product Specialist for key accounts in a five state region.
• Provided input on new product development based on feedback from retailers and customers.
• Planned, scheduled and conducted sales training for over 10,000 people in national accounts.
• Developed and implemented sales promotional programs.
• Position included extensive travel within the United States. (200+ days per year)
• Conceptualized, planned, scheduled and conducted annual seminar tour to showcase latest product lines and build excitement with dealers nationwide.