Bruce Spears work email
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Proven leader with a keen understanding of technology, a vision for emergingopportunities, and a record of success in creating strategies that producebusiness results. Expertise in all facets of marketing, including digital, plusstrong sales skills.Proven Leader-During two decades of experience in senior management positions with firms of various sizes, Ihave run two successful companies and been part of the leadership teams in numerous other businesses.Positions included:• Director of Enterprise Marketing – ForeFlight, LLC, Houston, TX, (one year). Played a keyrole in developing a commercial business strategy for selling the ForeFlight EFB to the businessaviation sector.• Sr. Director, eBusiness – Sysco Corporation, Houston, TX, (six years). Directed all aspectsof digital marketing strategy and promotions for this $50 billion enterprise.• Director of Multimedia – Savage (10 years). Led business development, marketing, andmanagement for the firm's multimedia business, which grew to represent more than 40percent of the firm's annual sales.• Founder and President – Phoenix Interactive, Houston, TX, (four years). Led all functions of thismultimedia design firm and was the majority stockholder.• Co-owner/Manager – The Software Place, Houston, TX (three years). Managed all aspectsof this business, which was the exclusive software supplier to Compaq.Strategic Thinker-Adept at understanding emerging technologies, seeing the possibilities and articulating the benefits,I can identify new business opportunities and create commercially viable strategies for capturingthem.Marketing Expertise-With expertise in all aspects of marketing including product development, distribution, advertising andpromotion, digital marketing and sales, I have contributed to the growth of revenue andprofits in the organizations where I've worked.
Antenna Platform Systems
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Chief Operating OfficerAntenna Platform Systems Oct 2017 - PresentHouston, Texas AreaAntenna Platform Systems, Inc. patented antenna platform bridges the gap between the high-end military-type and the hobbyist platform system. Typical “high end” UAV systems are constrained by proprietary control systems, and can only be used for that system. With our system, operators can control the UAV and collect data— all from a single platform. It can track any line-of-sight object carrying multiple radio frequency sources that require directional antennae at one end of the link.Please contact me for more information or to discuss partnering opportunities!
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Director Of Enterprise MarketingForeflight, Llc Feb 2016 - May 2016Houston, Texas AreaResponsible for ForeFlight’s business aviation marketing strategy and programs. Worked with senior leadership to develop commercial business strategy for selling the ForeFlight EFB to business aviation sector. Included developing value proposition, pricing strategies, promotional planning and execution. Participated in product roadmap development, feature and benefit definition and release schedule. • Developed and deployed email marketing and social media programs.• Attended business aviation related tradeshows to enhance customer relationships and to understand their individual needs. Utilized the knowledge gathered to influence strategy development.• Directed messaging strategy and implementation of all public online properties and social media channels. (ForeFlight.com, LinkedIn, Facebook, Twitter, Instagram, etc.) -
Senior Director - EbusinessSysco Corporation Mar 2009 - Aug 2015Houston, Texas AreaDirected all aspects of Sysco Corporation’s digital marketing strategy and programs. This included Web, social media, email marketing, digital advertising and analytics for the $50 billion enterprise.• Managed direct reports responsible for email marketing and social media programs.• Planned and executed individual cost center with a $2 million annual operating budget.• Directed strategy and implementation of all public online properties including Sysco.com, SyscoPossible.com and social media sites (Facebook, Twitter, Instagram, etc.)• Developed strategy and directed social media listening and engagement activities utilizing Radian6 for the Company and for customers as a value added service to increase customer loyalty.• Directed the design, planning and execution of digital advertising programs via Google AdWords.• Provided digital strategy and guidance to over 75 operating companies.• Member of Salesforce.com and Customer Relationship Management steering committees.• Member of Marketing Leadership team, reported directly to Chief Marketing Officer.Responsible for creation and management of associate awards program within the Marketing department. -
Director Of MultimediaSavage Design Group 1999 - Mar 2009Houston, Tx• Responsible for business development, marketing and project management activities for the firm’s multimedia business with annual sales greater than $3.5 million.• Continually increased revenue and profit year over year for Multimedia sector of Savage.• Lead strategist for the company.• Direct a full-time staff of five.• Consult with C-level, Fortune 500 clients on corporate communications, sales & marketing strategies and work with clients to facilitate the implementation of those strategies.• Research, source, negotiate and manage new revenue streams for company via content management systems and systems integration, increasing sales and bottom-line profitability.• Train clients on use of technology such as content management systems.• Conduct exploration and discovery with clients and develop comprehensive, results-driven solutions. -
Founder & PresidentPhoenix Interactive Aug 1994 - Dec 1999Houston, TxInteractive design firm located in Houston.• Responsible for all functions of multimedia design firm including marketing, sales, customer service, human resources and finance.• Annual sales in excess of $1 million per year to corporate clients.• Provided strategic design consulting for clients• Managed staff of four full-time employees.Grew company from two to six persons total. -
BuyerRemco 1989 - 1994Houston, Tx• Responsible for the acquisition and distribution systems for 120-store, national rent-to-own chain. • Responsible for assortment planning and purchasing of electronics and computers with annual budget of $85-100 million. • Designed and implemented software systems to be used as tools by stores for projection, implementation and tracking of merchandising programs.• Trained store managers on product assortment and effective selling techniques. • Participated in strategic planning of advertising and promotions with the Marketing team.Designed and implemented sales and promotional programs across the organization.
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Product SpecialistJvc Company Of America 1984 - 1989• Sales Trainer / Product Specialist for key accounts in a five state region.• Provided input on new product development based on feedback from retailers and customers.• Planned, scheduled and conducted sales training for over 10,000 people in national accounts.• Developed and implemented sales promotional programs. • Position included extensive travel within the United States. (200+ days per year)• Conceptualized, planned, scheduled and conducted annual seminar tour to showcase latest product lines and build excitement with dealers nationwide.• Team member responsible for the planning and execution of twice annual Consumer Electronics Show held in Las Vegas and Chicago and annual COMDEX show in Las Vegas.• Directly contributed to annual sales in excess of $100 million.
Bruce Spears Skills
Frequently Asked Questions about Bruce Spears
What company does Bruce Spears work for?
Bruce Spears works for Antenna Platform Systems
What is Bruce Spears's role at the current company?
Bruce Spears's current role is Chief Operating Officer at Antenna Platform Systems.
What is Bruce Spears's email address?
Bruce Spears's email address is br****@****ail.com
What are some of Bruce Spears's interests?
Bruce Spears has interest in Flying, Hunting, Boating, Fishing.
What skills is Bruce Spears known for?
Bruce Spears has skills like Strategy, Marketing Strategy, Social Media Marketing, Digital Marketing, Marketing, Brand Development, Creative Direction, Strategic Planning, Social Media, Management, Entrepreneurship, Account Management.
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