Bruce Stephan Email & Phone Number

Saint Paul, Mn, Us

Muscatine, Iowa, Us

Responsible as part of the leadership team to help develop the overarching sales & marketing plan. Realigned marketing organization structure to align with business objectives, new product development, and category management needs. Revised GTM strategy to get closer to the customer.

Stillwater, Mn, Us

Sauk Rapids, Mn, Us

Digital Transformation including e-commerce, Product Management, Marketing Leadership, and Accountability

Scottsdale, Az, Us

Led the Marketing team to execute against AOP to drive customer-focused innovations (product, customer journey) to deliver incremental sales growth.

Minneapolis, Mn, Us

Responsible for leading the implementation of four critical company-wide strategic initiatives: e-commerce, Salesforce.com (CRM), Global website, Channel Accountability, and Sales process strategic planning.Supported new product development and market launch activities via the stage-gate process.Responsible for the digital marketing team and driving successful lead-gen activities, Social Media, and Marketing Automation (Attributed sales +23% YoY).Led development/execution of direct sales process with supporting ROI tools (IRR, NPV, Payback).Created a new Inside sales team function to drive improved conversion metrics and better CX measures.Transitioned team to a proactive, customer-centric focus, driving improved conversion metrics.We drove brand and digital strategic planning for a global website and first-ever e-commerce site (representing ~$400M in annual revenue).We were building new capabilities within (and even outside of) the Marketing department to be more effective and efficient in determining product line strategies and serving our markets, customers, and channel partners.Managed business profitability with double-digit sales growth YoY.Planned, organized & and directed;• ensuring team focus on incremental sales growth and net profits• efficient and effective business operations • spearheading the strategic vision for the business and ensuring its adoption across a global teamBuilt business cases to support new market penetration and prioritize division resource allocation.

Minneapolis, Mn, Us

Responsible for developing and leading all Marketing and CX initiatives for industrial division (leading division within Graco per profit contributions). This included creating and leading 10+ person team. Also responsible for strategy development of North America channel program including metrics and tiered distributor accountability initiatives.

Toronto, Ontario, Ca

Responsible for all marketing related sales growth strategies for $200M+ dollar product category within big box and dealer channels. Defined vision for category to enhance customer product and shopping experience. Revamped entire product portfolio and retail presence with a compelling move-up strategy that delivered improved turns, GMROI and increased our margins by 5%. Worked closely with cross-functional team members from finance, product development, data analysts, logistics, and executive leaders. Responsible for the development and delivery of category-related strategic meetings, presentations and negotiations.

Bayport, Minnesota, Us

Responsible for planning, presentation and execution of comprehensive marketing strategies and programs for dealer/distibutor network. Contributed in driving sales success with 90+ sales professionals in establishing productive fact-based, consultative marketing and selling skills. Led development of annual business plan with P&L responsibility.

Bayport, Minnesota, Us

Led go-to-market initiatives across various sales channels and market segments. Provided leadership to 10+ person marketing team creating marketing programs for channel and trade with overall budget accountability. Worked closely with national field sales team to strengthen presentation skills with proven ability to lead, motivate, coach and inspire.

Developed marketing planning/strategies for blue-chip clients within CPG industry. Led VOC research, competitive analysis and financial management to capture market share and strengthen market differentiation. Strategic management experience with BMW, Coca-Cola, Avia, Gateway PCs, Clorox, Armor All Car Care, Jim Beam, Cargill Salt, Schwan's, etc.

Master Of Business Administration (Mba), Business Administration, Management And Finance

Bachelor Of Science (B.S.), Marketing/Marketing Management, General

Executive Mba, Finance, General

Executive Mba, Finance, General