Bruce Greenberg Email & Phone Number

Lake Forest, CA, US

Irvine, California, US

Bruce Greenberg is a Licensed Lending Officer with America's Lender, loanDepot. Bruce’s past includes becoming one of the National Association of Realtors™ first ePros – REALTORS® whom are experts in use of digital systems and the internet. Prior to Bruce’s move to the mortgage side of the industry, he was one of the leading residential sales people for.

Tulsa, OK, US

Bruce Greenberg was a member of The President's Club with American Advisors Group specializing in Home Equity Conversion Mortgages, connecting those 62 and older to tap into the equity of their homes to create a better retirement for themselves and their families.

An expert at developing sales and marketing online and social media communication strategies, producing online and social media marketing communication materials, and creating online eCommerce sites. To see his pedigree, take a look at all the brands he has served.

Seoul, KR

• Turbo charged ROI by developing trusted relationships with distributors and negotiating contracts, leading to increased gross revenue of $7 million within a 1 year period.
• Screened potential business deals by analyzing market strategies, deal requirements, revenue potential, and financials; evaluating options and resolving internal priorities
• Developed strategic negotiations and positions by studying integration of business deals with company strategies and operations; examining risks and potentials, estimating partners needs and goals
• Negotiated long-term and short-term legal contracts with clients, worked with in-house and out-of-house legal teams to close deals and obtain necessary signatures for execution
• Travelled 50% to bridge best practices for immersive digital cinema, obtain client feedback, and develop long-term retail relationships in South Korea, Mexico, Hong Kong, Russia, South America and North America.
• Supported, encouraged and mentored the professional development of staff

Burbank, CA, US

• Increased revenue by 17%, while creating new digital technology vehicles to enable brands and products to reach customers' pocketbooks more efficiently.
• Working with inflows of client materials and outflows of finished projects and materials developed deeper understanding of digital file-based content supply chains; video ingest systems, transcoding, video playback.
• Increased business acumen with theatrical (cinema), broadcast, home entertainment, and cable workflows and systems, scheduling automation, and broadcast, cable and online transmission
• Developed strategic business initiatives with 3D visual and immersion technologies for a cable network and a consumer electronics client, both with better than expected ROI
• Identified high potential target list for new digital marketing technologies, traditional advertising, marketing communications, as well as direct marketing
• Developed new curation of RFPs; created delivered response packages, obtaining three out of seven top five positions in field of over 30 competitors within the first year of implementation

• Increased 20 year old company’s client target list by 100% while increasing company gross sales by 20% over a 2 year period.
• Used consumer insight studies and competitive analysis to identify overall business trends, marketing opportunities and unique client needs
• Created and worked a sales funnel; new prospects, reoccurring revenue, and RFPs
• Developed brand activation, brand immersion, and consumer products divisions by leveraging company value propositions to create a new unique value proposition; creating three new business accounts
• Developed integrated marketing plans and creative briefs that synthesized market related data; using both online and offline marketing activities including broadcast, print, internet, trade show, collateral, marketing.
• Updated job knowledge by travelling and participating in educational opportunities; attending trade shows, reading professional publications and increasing my C-Suite (C-Level) professional personal network on LinkedIn

Irvine, CA, US

• Leveraging critical understanding of.Net GIS immersive mapping technical solution, for leading data provider, lead to approximately $30 Million sale with project being completed within 18 months.
• Developed and produced effective internal and external communications; PowerPoint, Vizio and video presentations
• Developed relationships with industry leading C-Suit (C-Level) executives in order to obtain their trust and buy-in to technology value proposition
• Worked with cross functional teams in business development, engineering, project management, distribution, and marketing
• Developed proposals to leading industry executives in real estate, re-insurance, entertainment & media, and consumer products verticals
• Worked in conjunction with clients' senior executives to implement programs and strategic marketing initiatives to ensure client successful internal and external implementation of marketing plans

Playa Vista, CA, US

• Responsible for development and team leadership of the entertainment team. Initial focus was on marketing for pay-per-view/video on demand (VOD) as well as cable networks.
• Served as a member of the agency leadership team
• Lead all agency wide VOD, digital long-form storytelling initiatives and digital entertainment initiatives
• Built trusting relationship with senior level client's
• Drove innovation in all aspects of the agency’s business development
• Energized the team in building sales with the skill of leading by example, inspiring confidence and trust

• Professional and entrepreneurial spirit energized development of a 50 person division with previous company president at the helm, leading to $10 million in additional yearly revenue for new division of 10+ year old.
• Accountable for strategic management and tactical oversight
• Managed resources to ensure financial objectives were met and resolved complex problems that had implications beyond division
• Integrated division to create digital technology multi-platform business development focus for entire company
• Reported directly to the CEO as part of the senior management team
• Worked with discipline leads to develop new targets for business development including the first launch of digital and online marketing

• Developed highly personable relationship with the president of the agency that lead to extracting my highly profitable digital technology, consumer products division and inserting it with him into a competitive.
• Reporting to the president of the company, worked in conjunction with CFO utilize key financial metrics based on P,L, (P&L) focused on ROI and pre-tax profits
• P,L (P&L) responsibilities for multi-million sales division, as well as contribution to other divisional P&Ls
• Head of operations and mentor-ship of staff and employees
• Conducted post-pitch project reviews to determine best practices for division
• Integrated divisional practices with other divisions, conducting sales initiatives and project management, as well as greater collaboration between divisions

• Provided change management and capitalized on trends to provide turnaround from (-$200,000) to positive cash flow of $300,000 in one year.
• Developed a new consumer products/digital technology division for company from a dysfunctional previous partnership; providing change management and new leadership
• Defined business priorities through broad vision of industry momentum and changes, managing key business development activities, expanding market penetration and strengthening corporate structure
• Provided exceptional critical thinking, project management, and execution skills to lead television and film creative marketing initiatives, long-form production, client marketing communications, and audio/visual.
• Built trusting relationships with senior level clients and their C-Suite (C-Level) hierarchy in deadline driven environments
• Used unique insights to develop new immersion technology marketing initiatives with Fortune 500 client enabling client to distribute and sell over $1 Billion in sales in the first year of new product offering

Santa Ana, California, US

Senior member of successful launch of U.S.’s 2nd 24-hour cable news operation which included close working relationships with political figures, sports celebrities, and Disneyland for whom I produced and directed two major long-form content launch initiatives for Disneyland’s Toontown which were distributed nationally.

Working directly for home entertainment maverick, Stuart Karl (Karl Lorimar Home Video, which was bought by Warner Home Video), I was responsible for producing and directing nearly 100 hours of workout and how-to videos for Stuart.

As the head of production, I was in charge of BIG CATS (Discovery Channel), the finish of RETURN TO TARAWA(Discovery Channel), and the sale of TREASURE!(Discovery Channel).

Knoxville, Tennessee, US

Managed the Edwards "Original" and Cinema Center 4 in Costa Mesa, The Edwards Town Center, The Edwards Saddleback 6, The Edwards Laguna South Coast Cinemas, and The Edwards South Coast Plaza 3.

Creating ride and drive productions for Mazda, Mitsubishi and Isuzu North American dealerships

I had the pleasure of being the post production supervisor for directors Dominic Sena and David Fincher in their early careers, serving as their post production supervisor for Fleetwood Mac's LITTLE LIES music video, Mark Knopfler/Willy DeVille STORYBOOK LOVE (from the movie The Princess Bride) music video, and others.

Part of the 3-person executive team that launched the world famous MANNHEIM STEAMROLLER CHRISTMAS album, while working with distribution and retail partners to create the “New Age” section in music stores nation wide. Plus produced and directed the first music videos which were distributed as interstitials on U.S. cable networks.

During my time with AMC, I was a theater booker for the Western Region as well as a researcher for a landmark law suit.

Masters, Business Of Entertainment

B.A., Journalism, Broadcasting And Film