Bruce Williamson Email and Phone Number
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Results-driven innovation and marketing executive successful at launching compelling growth agendas through bold marketing strategies and new product/service innovations. Keen strategist with a track record of translating cross-cultural consumer insights into meaningful, award-winning products and marketing programs. Inspirational leader and communicator adept at developing high-performance teams.
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Vp Of Marketing UsaCompassion International Mar 2021 - PresentGlobal, UsLead enterprise marketing strategies, product experience and brand development for the world’s fifth largest children’s nonprofit through omni-channel campaigns, digital demand generation and product innovation.
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Vp Of Marketing And Innovation/ Cmo North America BuLavazza Group Jan 2020 - Mar 2021Torino, Piemonte, ItResponsible for end-to-end marketing including brand activation, PR, media, brand positioning, portfolio strategy and digital execution for Lavazza®, Kicking Horse® and Flavia® brands across Retail, Foodservice, and Away-from-Home channels. Leads the R&D of new machines, drinks and packaging across a portfolio of 11 different product lines. Lavazza Americas Leadership Team and Global Platform Leader. -
Global Vp Of Innovation / Vp Of Marketing NaLavazza Group Dec 2018 - Oct 2020Torino, Piemonte, ItDevelop and deliver global innovation agenda for $500 million single-serve coffee/tea B2B business in North America, Asia, and Europe. Responsible for new product innovation and portfolio management in beverages and machines globally, strategy and implementation of brand marketing in North America to drive top line growth.
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Global Vp Of Innovation / Vp Of Marketing Na - Mars DrinksMars Sep 2016 - Dec 2018Mclean, Virginia, UsResponsible for driving demand generation through branding strategy, integrated marketing messaging, digital communications and marketing operations for B2B channels. Accountable for developing and executing a multi-year innovation plan and product launches across North America, Asia and Europe for consumables (hot drinks) and machines (single-serve and free-standing vending). R&D expertise in coffee science (roasting, grinding, extraction), machine development (mechanical, electronics and control systems, software) and packaging as a product delivery vehicle. Member of the business' executive management team that is responsible for all aspects of the business from Associate relations, financial management, strategy setting, and organization design. Member of R&D Senior Leadership Team for Mars. Helped facilitate the carve-out and sale from Mars to Lavazza -
Global Marketing Leader, Kimberly-Clark ProfessionalKimberly-Clark Corporation Jul 2013 - Aug 2016Irving, Tx, UsResponsible for the global growth and strategy in B2B verticals with Kleenex*, Scott*, Cottonelle* and Kimberly-Clark Professional* brands representing $2.2 billion in net sales (verticals: lodging, offices, food processing, retail and healthcare) across the Americas, Europe and Asia including: go-to-market strategy, sales capability, brand development, marketing strategies, product development, customer development for global key accounts, communications strategy, customer engagement, product development/pipeline creation, front-end/experience innovation and insights.- Delivered more than $120 million in incremental growth across globe by leveraging fresh customer/end user insights into marketing programs, new product/service solutions and sales/customer engagement programs. Created behavior change, psychology of persuasion and anthropological principles for award winning solutions/communications/sales capability. - 2014 DigitalEdge Innovation Award; 2014 Edison Award (Silver) - Most Innovative Product; Global Marketing University professor; Global Health Security Agenda - US Department of State -
Senior Director, Corporate InnovationKimberly-Clark Corporation Jan 2008 - Jul 2013Irving, Tx, UsCreated 3 new enterprise-wide strategic platforms across Professional, Healthcare and Consumer businesses from a novel insights-led innovation process Developed, piloted and launched branded hygiene assurance program in less than 9 months for hotels generating >$35 million in incremental revenue. Created and launched 2 new global B2B brand platforms in less than 6 months - The Healthy Workplace Project* / The Healthy Schools Project* generating >$125 million in incremental revenue and the first integrated product/service business. 2012 International Design Excellence Silver Award Developed and commercialized a first-of-a-kind patient-staff-family program to improve elder wellness for long term care facilities that reduced infections by >35%, elevated employee engagement/reduced staff turnover, improving revenue while reducing clinical costs.
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President And Co-OwnerThrive! Foods 2008 - Nov 2011Start-up nutrition company focused on eliminating the nutrition crisis in today's families by providing nutrient dense superfoods for kids, adults and even dogs. Developed SuperTreats brand, created several dozen new products, bakery operations, packaging, marketing campaigns and business development.
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Senior Director InnovationKimberly-Clark International Jun 2009 - Aug 2010Led consumer insights / innovation team that created new growth platform for Kotex® and Poise® brands globally. - Led consumer qualitative/quantitative insights to create a new product category valued at $30 million globally.- Developed sub-brand positioning, product development and market entry strategy. - Worked with Latin American and Asian teams for 2011-2012 launch.
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General Manager / Director Of Sales And MarketingKimberly-Clark Corp Jun 2004 - Apr 2008Manage five businesses generating over $120 million in sales with 31% operating profit. Lead business turnaround from declining sales and margins to 5-year double-digit CAGR growth. Responsible for all aspects of this consumer and B2B business, both strategic and tactical, including profit and cash flow delivery, marketing strategy, customer management, advertising and promotion campaigns, new product pipeline and conversion into commercial products.
Bruce Williamson Skills
Bruce Williamson Education Details
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University Of Michigan - Stephen M. Ross School Of BusinessMarketing -
University Of Wisconsin-MadisonCivil & Environmental Engineering
Frequently Asked Questions about Bruce Williamson
What company does Bruce Williamson work for?
Bruce Williamson works for Compassion International
What is Bruce Williamson's role at the current company?
Bruce Williamson's current role is VP of Marketing USA at Compassion International.
What is Bruce Williamson's email address?
Bruce Williamson's email address is br****@****fem.com
What is Bruce Williamson's direct phone number?
Bruce Williamson's direct phone number is +177058*****
What schools did Bruce Williamson attend?
Bruce Williamson attended University Of Michigan - Stephen M. Ross School Of Business, University Of Wisconsin-Madison.
What skills is Bruce Williamson known for?
Bruce Williamson has skills like Marketing Strategy, Product Development, Cross Functional Team Leadership, Leadership, Business Strategy, Consumer Products, Customer Insight, Strategy, Competitive Analysis, Management, Segmentation, Business Development.
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