Lead the Go-to-Market integration platform product marketing strategy, messaging, and competitive positioning. Work closely with key industry analysts such as Gartner resulting in Boomi being elevated into the "Highest Ability to Execute" position in the Gartner MQ for our category (integration platform as a service).

Boomi powers the data economy by enabling organizations to instantly connect people to what they want. Trusted by 20,000 customers globally for its speed, ease-of-use, and lower total cost of ownership, the Boomi Platform is cloud-native, unified, scalable, open and secure. As the pioneer of cloud-based integration platform as a service (iPaaS) and fueling the intelligent use of data, Boomi radically simplifies and streamlines our customers' ability to deliver Integrated Experiences fast. These Integrated Experiences are underpinned by harmonized data, connectivity across applications, processes, and devices to ultimately deliver better human engagement, and accelerated business outcomes. For more information, visit http://www.boomi.com.

Lead Oracle's Cloud Go-to-Market (GTM) Product Marketing integration team• Created differentiation in a crowded market with an integrated rollout of sales enablement, customer presentations, digital content, social media, white papers, and more. Result: Oracle is now a leader in all Gartner Magic Quadrants related to business integration.• Designed and implemented the social media strategy from the ground-up starting in 2010 including Twitter, Facebook, and blogging. Result: Grew from zero to over 14,000 followers.• Selected as a subject matter expert speaker for Oracle business integration events and webcasts: Result: Over 20,000 leads as a result of webcast speaking engagements.• Introduced “voice of the customer” concepts to use customers as our product champion spokespeople with the creation of the Oracle Customer Insights webcast series, “In the Customer’s Words” eBooks, and more. Result: #1 highest lead generator for business integration.• Modernized messaging to introduce a simplified and unified solution spanning cloud, mobile, digital assistant, robotic process automation (RPA), and on-premise application integration: Result: Transformed a confusing message into a crisp message that clearly differentiates Oracle from competitors.

Author content, positioning, and pricing models. Primary corporate speaker for key business integration presentations. Design and deploy sales enablement and new hire training strategy.• Revitalized stagnating product line with biggest marketing launch in 5 years. Result: Grew year over year product revenue by 43%. Received “leadership” quadrant ranking from key industry analyst – Gartner. Large increase in positive press reviews.• Selected as a keynote speaker for global roadshows and sales training events (U.S., Japan, Hong Kong, Australia, and Germany). Result: Trained software team leading to major wins in the Federal division.• Developed podcast series concept and was primary speaker on business integration. Convinced customers to be interviewed by me to promote our products. Result: Generated credibility and external validation of Sun's open source SOA strategy• Introduced innovative sales readiness testing/role playing. Result: #1 rating in performance review – “His solid product marketing skills are reflected in the steady stream of requests for his assistance on sales or deal-related activities. Bruce has proven himself to be outstanding at developing and delivering training content (as seen by the consistently high scores he gets in feedback forms)”

Led the requirements and marketing efforts for a new Web-based self-service B2B integration portal dashboard, performing competitive analysis, developing customer relationships and developing analyst relations. • Created intellectual property (IP) for start-up by converting internal professional service knowledge into re-usable business processes. Result: Increased intellectual property (IP) valuation leading to the successful acquisition by IBM• Developed standardized formats for effective Marketing Requirements and competitive analysis documents. Developed Marketing Requirements Document for unified B2B toolset. Result: Provided sales the key aspects of competitive positioning and reduced time to market.• Formed strategic alliances with key customers. Result: Resulting product exceeded customer expectations.

Responsible for developing new products, marketing, and management of product line with supervision of 2 Product Specialists.• Led and managed project launch and drove pre-release readiness throughout organization. Result: Exceeded product launch goal by 50% generating 14 wins in first quarter. Received FileNet “Marketing Excellence Award”. • Negotiated 2 OEM contracts and managed partner relationships to extend functionality and create product differentiation. Result: Achieved leadership position in the Gartner "Magic Quadrant" ranking.