Bruce Tobey is a partner in O’Melveny’s Century City office and transactional co-head of the Firm’s Entertainment, Sports and Media Practice. He is a highly regarded entertainment transactions lawyer with more than a decade of executive experience. Bruce’s practice covers all aspects of production, distribution, financing and licensing of feature film and television productions as well as digital media. He also provides strategic and operational advice to investors and companies in both traditional and new media. Bruce is the former Chief Operating Officer of CBS Films, which he helped found, and oversaw all aspects of its motion picture development, production, and distribution businesses and operations. His executive duties included the negotiation of all of the company's strategic agreements, including key distribution and production arrangements. Previously, Bruce served as Executive Vice President of Paramount Pictures Corporation. There he was responsible for the business, legal, and administrative operations of the company, including Paramount’s digital entertainment division, and the financing of both individual films and slates, and was involved in the full range of key transactions and strategic decisions for the company. He also served as one of two Paramount representatives on the Motion Picture Association of America’s Board of Directors. Bruce also served as an Executive Vice President of the Viacom Entertainment Group, which comprised businesses focused on television production and distribution, print publication, consumer products, theatres, and music publishing. Before joining Paramount, Bruce was the General Counsel and Vice President of Broadband Sports, an “all-sports” on-line business venture. Prior to that, Bruce was in private practice for over 15 years, during which time he specialized in entertainment transact