Bruce Wambach Email & Phone Number

•Direct financial arm of East Sales Vice President and Sales Directors•Support delivery of East Sales financial targets for trade spend management, sales profit, SG&A, unsaleables, cost containment•Responsible for delivering reporting, decision support and providing insightful analysis on trade spending, profitability, SG&A and ROI to Sales, Marketing, and Business Unit Finance•Improve customer level business plans by partnering with Sales to deliver trade efficiency, providing insights through ongoing event analysis and reporting•Lead customer appointments in conjunction with Sales Managers on policy implementation (ARP/Unsaleables), vendor agreements, payment options (EFT, OI), policy disputes•Change agent for Transformation Initiative through development, design and implementation of new trade spend management, forecasting, and financial management platform – ATLAS (Siebel) powered by Oracle

•Partner with Sales Team Leaders, Supply Chain/Operations to ensure a Total Business Management approach to customer team business plans•Increase financial control by reducing profit leakage and influencing the financial performance Sales Teams for strategic customers, including: SuperValu, Kroger, Publix, Food Lion and Target.•Support cash flow and cost containment objectives by engaging directly with customers and Sales Teams to resolve payment issues•Initiate root cause analysis relative to invoice/deduction discrepancies driving toward 100% invoice accuracy•Accountable for driving continuous financial improvement on customer teams•Negotiate financial components of corporate agreements with strategic business partners•Developed a pilot proposal to transform Del Monte’s broker managed business into that of a direct manufacturer driven business. Presented proposal to senior management, which was implemented with ten initial customer teams.

Efficient Customer Business Cycle •Successful execution of the Efficient Customer Business Cycle pilot and the role of Customer Finance Manager for two of Del Monte’s largest customers: Safeway and SuperValu.•Responsible for creation and execution of an Efficient Business Plan designed to generate increased revenue and reduce profit leakage for $300 million in revenue.•Served as Del Monte’s lead Process Architect through the development and implementation of the Business Process Model for the Efficient Customer Business Cycle pilot project.Additional Accomplishments and Responsibilities•Redesigned approach and execution of the Del Monte Broker Audit Program by bringing accountability on trade funds management through an Audit Scorecard for the newly acquired businesses of: Pet Products, Star-Kist, and College Inn Broth.•Initiated monthly trade funds spending reviews of prior month trade activity in order to bring tighter control to the trade funds management process.

•Monitored and evaluated Broker performance on processing deduction claims through office visits and weekly reporting.•Performed roll out training on Vista CPG, covering a user base of approximately 300 employees. Conducted regular trade funds training for approximately 75 users on Vista CPG for Heinz Field Sales and Acosta Brokers.•Provided weekly and monthly reporting on trade funds compliance.•Conducted Broker audits to ensure compliance with Heinz policies regarding promotional planning, fund allocation and deduction processing.

Master Of Public & International Affairs, Economics/Russian Studies

Activities and Societies: GPSIA Fellowship, Certificate in Russian and East European Studies, (Cumulative GPA: 3.40)

Ba, Policy Studies, Russian, Religion

Activities and Societies: Cum Laude, National Slavic Honor Society, 3.30 GPA