Passionate about pushing the boundaries of traditional sports, I thrive on turning bold ideas into actionable results that make a lasting impact in the industry.

Led digital transformation at the Intercollegiate Tennis Association (ITA), driving strategic technology adoption and implementation. Key accomplishments include:Identified and implemented technologies that optimized operations and fueled revenue growth. Executed comprehensive digital strategies across ITA functional areas.Fostered a culture of innovation, collaboration, and knowledge sharing, ensuring a robust digital ecosystem.Provided strategic guidance for new business development, emphasizing college tennis, and led initiatives in competition live scoring to expand ITA's digital influence.Contributed to positioning ITA as a digital leader in collegiate tennis, achieving organizational success through innovative digital practices.

I led the development of UTR, a groundbreaking system that connects tennis players worldwide. As the CEO of Universal Tennis, I used my expertise in system design, fundraising, and team building to bring cutting-edge analytics and community-based technology to the sport. With UTR's algorithm-based approach, players can measure, track, and connect their tennis levels globally.

2011-2015 President2004-2009 Tennis Manitoba Director with executive positions of Vice-President & Treasurer2006-2010 Chair of Competitive Structures CommitteeProvided leadership role in the development and implementation of new key initiatives in the areas of marketing (website, magazine, electronic newsletter, social media tools), competitive structures (online tournament draws/rankings, establishment of TM Tours), community development (public facility advocacy) and events (Davis Cup host bid, Awards Banquet & Manitoba Tennis Hall of Fame Dinner, Manitoba Junior Open, Canadian Mid-West ITF U18). I provided leadership in developing and implementing new key initiatives in marketing (website, magazine, electronic newsletter, social media tools), competitive structures (online tournament draws/rankings, establishment of TM Tours), community development (public facility advocacy), and events (Davis Cup host bid, Awards Banquet & Manitoba Tennis Hall of Fame Dinner, Manitoba Junior Open, Canadian Mid-West ITF U18).

Established digital properties initiatives to expand reach, improve content, increase engagement and streamline monetization. Managed implementation process of online communities for clubs, tournaments, provincial association membership and communications.Implemented digital initiatives to expand reach, improve content and increase engagement. Managed implementation process of online communities for clubs, tournaments, provincial association membership, and communications.

Responsible for product development, business operations, marketing, and business development of an online community for the tennis industry. Achieved social media industry leadership position, outperforming major international / national organizations. Provided business consulting and marketing services to a wide variety of private and not-for-profit customers.

Responsible for business unit management, strategic plan development, growth initiatives and balanced scorecard metrics. Oversaw sales and services delivery of enterprise management and engineering software to customers in Western Canada. Operations comprised of Autodesk, Microsoft Dynamics (CRM & NAV) and SYSPRO practices in four cities. Accountable for business unit forecasts, quality, service and cost-effective management of service resources. Approved operational procedures, policies and standards.

Responsible for branch management, growth initiatives and Autodesk practice lead. Oversaw regional Microsoft Dynamics NAV, SYSPRO and network infrastructure practices to insure forecasted revenues/profit, quality, service, and cost-effective management of resources.

Responsible for ongoing management of CAD/CAM Solutions and liaison with industry related strategic partners. Managed CSB Systems marketing and communications activities. Provided leadership with design automation and enterprise systems integration. Established CSB Systems as an Autodesk Developer Network member to formalize design automation to enterprise systems integration services. Provided multiple pre-sales consulting engagements with Autodesk for US based projects. Improved lead generation via web-based marketing initiatives with limited company resources.

Responsible for start up, growth and management of company which provided design automation solutions in four major industry sectors. Managed sales and marketing activities, as well as vendor, partner, key account and financial relationships. Achieved Autodesk President’s Club (top 3% of resellers), Premier Training Center and Autodesk Systems Center status. Established ASSIST Canada, a collaboration of VARs to service national and federal government accounts. Awarded Manitoba’s fastest growing company (Manitoba Business magazine).