Bruce Burke Email & Phone Number

Weston, Ct, Us

Wilton, Connecticut, Us

Responsible for the development and execution of branded content and integrated marketing initiatives for traditional and digital marketing platforms. Lead strategic business pitches, identify, evaluate, and develop marketing strategies, based on client objectives and market characteristics. Utilize sales forecasting, market trends, data analytics, and strategic planning to ensure the profitability of clients’ brands, products, and services. Lead and manage Echo Brand Group’s P&L to ensure growth and profitability.My Key Accomplishments: ✪ Contributed to $510M revenue growth for Audax Group by instituting newco assets (brandmark, website, marketing plan, and advertising) to attract future acquisition under the brand name, Koda Distribution Group, growing revenue from $220m to $730m in 5 years. KDG was then acquired by Azelis Group in 2015 before Azelis Group was acquired by EQT in 2018. In Sep 2021, Azelis listed on Euronext Brussels through an IPO with a market capitalization of €6.08B. ✪ Guided Zebra Technologies through the introduction and launch of their first sports venture to establish their RFID player tracking technology as NFL's "official on-field player-tracking provider,” now “AWS / Next Gen Stats.” Earned "Best in Sports Technology" by Sports Business Journal and Fast Company in 2016 and now generates millions of incremental sponsorship revenue for the NFL and valuable exposure for Zebra and AWS.✪ Secured multiple new accounts, including the NBA, Brazil Tourism Ministry, Zebra Technologies, Azelis Chemical, Louis Dreyfus Company, and Diversified Media, generating more than $5M+ in agency billings.✪ Wrote, directed, and produced 2022 Telly Award winning NBA video promo, “It’s Who We Are.”

Evaluated and developed strategies to boost sales and market presence for four-year-old, startup beverage manufacturer. Promoted brand identity, products, and mission based on research of market competition. Led the rebranding project and executed across multiple marketing platforms including digital and social media. Marketing program included new product launch, redesigned packaging, web/mobile site overhaul, social media campaigns, and POS, as well as promotional events, sampling activities, distributor presentations, and trade shows. Directed R&D, IRI data, and marketing and promotional planning. Key Accomplishments: ✪ Retained by Sherbrooke Capital PE after a Series D round of financing to spearhead marketing and rebranding efforts of 4-year-old beverage manufacturer.✪ Optimized brand identity, products, and company mission, based on the research of market competition.✪ Led 75-day development and new product market rollout / launch for Adina Herbal Elixirs in six flavors including flavor development, naming, panel research, proprietary package, and label design. ✪ Developed strategies to enhance sales and market presence. Leveraged on-pack SMS text promotion, social media campaigns, mobile marketing, and regional radio / outdoor media to improve brand awareness and increase trial.✪ Facilitated new line launch in Dr. Pepper Snapple Group’s southwest business unit. Key contributor in securing 32-state network of independent distributors with hundreds of local and national retail chain partnerships.✪ Achieved 500,000 cases sold in 12-months as Adina Holistics moved to the lead in Adina's beverage portfolio and earned Best Package Design by the 21st Annual Clear Choice Awards and BevNet’s Best Non-Carbonated new beverage.

Led start-up agency from the ground up in securing contracts with elite sports properties to build a robust client base for financial longevity. I fostered and maintained relationships to secure revenue streams and create award-winning campaigns.My Key Accomplishments:✪ Led start-up agency from launch securing contracts with elite sports properties.✪ Awarded prestigious US Open International Grand Slam Tennis Championship branding assignment for 4 consecutive years. Directed annual brand marketing campaigns from strategy through execution with development of distinctive annual theme branding, environmental graphics, advertising, and sales collateral. The event and facility were transformed into one of the world’s premiere international sports events, driving consecutive record-setting ticket and licensed product revenues. Growth in ticket sales increased from $45M to $120M, attendance increased 40%, and merchandise sales grew from $6M to $18M between 2000 and 2004.✪ Pitched original environmental exhibit concept to USTA Board to install a first of its kind, $2.5M permanent sponsored exhibit, "The US Open Timeline of Champions,” at the USTA Billie Jean King National Tennis Center. The exhibit remains a centerpiece of the fan experience and generates millions of dollars in sponsor revenue annually.✪ Retained by Vince McMahon to execute multiple branding projects for WWE / NBC "Smashmouth” XFL Football League, including eight original team identities (names, logos, uniforms,) in only 60 days.✪ Secured a major PepsiCo project for SoBe Beverage Company and created the brand's first TV spot, beating out Pepsi's incumbent agency to win the project.✪ Established multiple businesses, including startup food and beverage company, “Firefighter Brands and Beverages” with SoBe beverage founder John Bello, assisting in initial $8M capital raise and launch of DSD distribution network in 26 states.

New York, Ny, Us

Led the NFL’s branding and advertising initiatives resulting in the League’s most explosive 12-year growth period. Built NFL’s first in-house brand marketing division from the ground-up; spearheaded long-range branding and marketing initiatives; hired, directed and managed multi-disciplined staff through execution. Collaborated with League, member clubs, NFL Properties management, and NFL sponsors to organize and integrate branding efforts across national and regional marketing platforms to broaden fan base and elevate sponsorship value. Managed a $100M annual advertising, design, media and production budget.Key Accomplishments:✪ Key member of the NFL management team instrumental in propelling the league’s popularity during its most explosive 12-year growth period fueling annual licensing revenues from $200M to $4B, and broadcast revenues from $2.1B to an 8-year $17.6B deal. ✪ NFL management team member recognized as Promo Marketer of the Year by Advertising Age.✪ United the League's fan development and product marketing efforts with the league’s first fully-integrated consumer campaign, “Feel the Power” designed to drive fan avidity and grow the fan base. ✪ Orchestrated the creation of 16 NFL team brand identities and uniform designs.✪ Led design development for hallmark League events such as The Super Bowl, Pro Bowl, Quarterback Challenge, NFL Flag Football, Punt Pass & Kick, and the highly popular annual “NFL Experience” at Super Bowl host cities. ✪ Activated sponsorship development efforts, creating integrated marketing campaigns for NFL sponsors including Pepsi, Frito-Lay, American Airlines, Gatorade, Footlocker, and AMEX.✪ Implemented retail merchandising, packaging, and brand integration among the League’s 200+ licensees.✪ Produced 100+ NFL TV commercials promoting games, licensed products, and sponsorships, including the Super Bowl spot “Thank You Fans”, rated top-5 Super Bowl ads by USA Today’s Super Bowl Ad Meter.

Ba, Liberal Arts

Communication Design

Education record

Education record