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Senior executive specializing in AI, data and digital software/services sales, with strong global go-to-market (GTM) expertise, channel development, strategy, and leadership capabilities. As a Client Partner and SaaS VP, and GTM lead for IBM Watson, I bring over 11 years of AI expertise. My extensive background in business and solution engineering, design, strategy, consulting, and marketing provides a unique foundation for launching and scaling new technology ventures. Known for my proven track record as both an individual contributor and in building and leading high-performance consultative sales team, I have successfully developed and managed multi-million dollar pipelines while designing and promoting transformative cross-industry digital and automation solutions.QUALIFICATIONS & EXPERIENCE:- 20 years of strategic GTM sales, business & solution development, and consulting roles, positioning integrated technology solutions (cloud/SaaS & professional services)- 20 years of leadership and GTM strategy experience in diverse teams/roles- 20 years of channel management, partnership development & vendor relationship experience- 20 plus years of experience with/ specialization in Telecom, Media, and High-Tech- 20 plus years of experience with BFSI, HC, Retail/CPG, E&U, Manufacturing, Healthcare, T&T- 20 years of BPO/BPS, ITSM, and ITO engagements across multiple vertical industries - 20 years of high technology consulting with leading global market consultancies/advisories- 20 years of selling analytics, data, and information management solutions- 20 years of international market development and global alliance experience- 15 years of positioning and selling digital experience and contact center solutions- 11 years of designing, evangelizing, and selling Conversational & Gen AI solutionsFocus: Digital experience engagement, automation, Conversational Commerce & C-AI, CXM, IoT/OT, M2M, eCommerce, AdTech/MarTech, Analytics & Customer Insights, Data & Info Mgt.Specialties: New solution & market development, digital engagement, and AI-based conversational communications advisement/consulting, partnership development, management & enablement, strategic sales, business value selling, integrated software/services solution design, and GTM, creative analytical & problem-solving skills, contract negotiations, team leadership, deal shaping & structuring, pipeline management-governance & cadence.
Conversense Consulting Llc
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PrincipalConversense Consulting Llc Jan 2019 - PresentConversense Consulting offers a comprehensive set of business development, marketing, and strategic go-to-market digital engagement advisory and project delivery services specific to creating and selling AI-based conversational communications, Gen AI, and conversational commerce solutions. Other disciplines included XaaS service model establishment, DX/CX, AdTech/MarTech, eCommerce, IoT, CCaaS, data management/analytics, and associated digital automation software and services portfolios. Our core mission is to assist startup and established companies specializing in providing SaaS, consulting, outsourcing, marketing (agency services), and digital managed services offerings. We also work cross-industry with clients seeking to extract value from their digital and AI technology investments. This includes companies creating and executing business strategies employing digital engagement and conversational AI for customer experience, eCommerce, marketing, operations, and workforce automation purposes. These projects encompass a variety of use cases and applications for clients seeking monetization, operational effectiveness, and cost savings-based ROI.As Founder and Principal, Bruce's specialization is in strategic, management, and IT consulting, assisting high technology startups, Fintech, ISVs, and cross-industry enterprises in all aspects of business plan development and execution. He is an expert in full-lifecycle alliance & partnership ecosystem development and management. He has held diverse senior sales, leadership, strategy, consulting, delivery, and solution development roles for IBM, Accenture, and several Silicon Valley SaaS ventures.Previous clients include LivePerson, EXL Services, Zendesk, HCL, Uniphore, Avaamo & NICE.
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Vice President, Strategic Partnerships & Growth StrategyInteractions Llc Jul 2022 - Jun 2023Franklin, Ma, UsContract to Fulltime - Global responsibility for partnership development/management and go-to-market strategy for conversational AI-based customer engagement platform. Our SaaS-based portfolio offers and addresses contact center, sales/marketing, and internal applications' requirements, featuring NLP/NLU (voice) and digital-based intelligent virtual agent (IVA) technologies. The primary focus of this role is the progression of our partners’ customer acquisition pipelines in terms of growth, revenue achievement, and competitive advantage. Responsible for creating joint GTM strategies and solutions to foster client value through digital transformation and AI automatization. -
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Vice President, Strategic Partnerships[24]7.Ai Sep 2016 - Feb 2019San Jose, California, UsGlobal responsibility for partnership development/management and go-to-market strategy for Global System Integrators, Digital Agencies, and Cloud & Business Services Providers for AI-based CEM/CXM solution offerings. The primary focus of this role was the progression of partners’ customer acquisition & engagement pipelines in terms of growth, revenue achievement, and overall joint strategic approach. Responsible for creating and fostering alliances' mutual value propositions in CXM digital transformation, automated consumer journeys/experiences. Omnichannel based predictive analytics & marketing automation offerings. -
Global Alliances Leader - Watson Commerce / Customer Engagement Solutions & AnalyticsIbm Aug 2014 - Sep 2016Armonk, New York, Ny, UsGlobal responsibility for partner development and management, executing GTM strategy for IBM's largest global systems integrators (GSIs) & digital marketing agencies partners for IBM’s Watson and Digital Commerce Division. Representative solutions included AI-based based CXM, commerce cloud solutions, marketing automation, data monetization, and customer experience analytics. The primary focus of this role was the progression of GSI alliances' eCommerce & customer engagement solutions pipelines in terms of growth, revenue achievement, and overall joint strategic approach. Responsible for creating and fostering IBM, alliance partner, and end-client synergies in promotion of mutual B2C/B2B web commerce, customer engagement, digital presence & brand awareness solutions. -
Industry Consulting & Gtm Lead, Watson Solutions (Communications Sector)Ibm Aug 2013 - Jul 2014Armonk, New York, Ny, UsExecutive leadership responsible for IBM Watson Solutions' incubation for the Communication Industry Sector. Defined and executed the sales and marketing strategy to drive demand, develop partnerships and close revenue agreements across the North American and European Communications Industry, inclusive of Telecom and Media/Entertainment Accounts. Supported IBM Watson Product Development and Labs promoting solution concepts to design, build and implement varying client use cases (e.g. Watson Engagement Adviser for call center operational effectiveness/monetization). Partner with end clients and IBM's "Big Data" Analytics and Information Management Teams to design, position and sell Watson integrated solutions.
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Industry Consultant & Client Partner - Gbs Smarter Solutions & Analytics/Data PracticeIbm Sep 2011 - Oct 2013Armonk, New York, Ny, UsPreviously led front-line sales, marketing & strategic efforts for IBM's "Smarter Solutions" Team, inclusive of positioning IoT/OT-based analytics services and infrastructure, primarily for the High Technology, Telecom, Manufacturing, and M&E Industries. This leadership role assisted clients in the development/implementation of cross-brand integrated business intelligence and information management solutions. With a focus on "Big Data", this role necessitated in-depth industry knowledge to identify potential business value across diverse IT and LOB requirements.
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Contract Assignment - Client Partner/Business Development Lead (Telecom, Media & Technology Sector)Wipro Technologies Sep 2010 - Aug 2011Bangalore, Karnataka, InLed sales and account management activities for numerous tier-one telecom/media related accounts inclusive of Level 3, T-Mobile, Juniper Networks, & TW Telecom to consistently achieve/exceed margin, revenue and profitability targets. Primary responsibilities include creating & strengthening executive relationships to identify new business opportunities with a variety of IT/BPO, managed services, analytics, information management, and operational improvement services solutions. Work with delivery professionals to create innovative & transformative engagement models to improve account profitability & meet clients’ business objectives. -
Vp, Business Development - Intera Communications (Mobile Content/Advertising Division)Intera Group, Inc Sep 2009 - Aug 2010Pleasanton, Ca, UsPreviously served as interim Vice President of business development, marketing and sales operations of a SAAS based mobile ecommerce & advertising platform startup. Handled both direct & team sales activities, on-going account management, and marketing strategies for this advertising, analytics & networking managed services platform. Position necessitated managing all sales and support resources and functions, and all aspects of Intera’s domestic go-to-market activities. Customer base included digital marketing agencies, media houses, entertainment and retail market and affiliated companies. Also acted as primary contact for channel marketing and partnership opportunities. -
Strategic Accounts Director - Fast Advertising Search DivisionMicrosoft Jul 2007 - Jun 2009Redmond, Washington, UsActed as a national Strategic Account Director leveraging relationships, sales expertise, and technical knowledge to develop new business opportunities. The focus of the position was on national Fortune 500 Accounts including digital agencies, interactive marketing, advertising, media, telecom, and retail markets. Responsibilities included: position ECM & Web bassed search, eCommerce, SEO enterprise & SAAS solutions from opportunity inception to closure. Required ongoing account management in the development of strategic account plans for the diverse customer base. Worked with marketing and product management to create campaigns to address respective national customer base. Acted as a sales leader and member of virtual teams, taskforces, and deal teams to increase strategic account penetration across multiple industries. -
Americas Business Development - Client Partner: Interactive, Analytics & Info Mgt PracticeAccenture Aug 2004 - Jul 2007Dublin 2, IeDrove and managed the sales of Accenture’s information management/analytics & interactive solutions and services across multiple vertical markets inclusive of financial, retail, communications & media/entertainment, and high technology. Managed a $45 million-plus dollar pipeline and led virtual sales/delivery teams (15-35 individuals) in positioning/evangelizing analytics focus areas inclusive of digital marketing, systems integration, customer insight, data management & enterprise architectures. Developed integrated sales campaigns and managed relationships with digital agencies, as well as global IM/BI software partners’ combined offerings. Managed day-to-day relationships w/ key clients, OEM alliances, and partners in the negotiation and mediation of joint contractual arrangements. Promoted marketing joint activities, acting as company internal and external point contact to explain / guide inquires about all aspects of AIMS Offerings and alliance vendor solutions/assets.
Bruce Weiss Skills
Bruce Weiss Education Details
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Ohio UniversityTelecom Engineering / Marketing / English
Frequently Asked Questions about Bruce Weiss
What company does Bruce Weiss work for?
Bruce Weiss works for Conversense Consulting Llc
What is Bruce Weiss's role at the current company?
Bruce Weiss's current role is Principal - Conversense Consulting: AI, Digital, eCom, Data, & CXM Consultant | Market Entry Strategist | Sales/Bus Dev Partnerships Strategy & GTM Advisement | Seasoned Silicon Valley Exec | IBM Watson & Accenture Alum.
What is Bruce Weiss's email address?
Bruce Weiss's email address is br****@****ail.com
What is Bruce Weiss's direct phone number?
Bruce Weiss's direct phone number is +150333*****
What schools did Bruce Weiss attend?
Bruce Weiss attended Ohio University.
What are some of Bruce Weiss's interests?
Bruce Weiss has interest in Mobile Marketing, Skiing, Telecom/datacomm, Scuba Diving, Interactive Marketing/digital Media, Information Management, Running, Golf.
What skills is Bruce Weiss known for?
Bruce Weiss has skills like Strategy, Crm, Saas, Solution Selling, Professional Services, Product Management, Management, Selling, Contract Negotiation, Telecommunications, Strategic Partnerships, Business Intelligence.
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