Worked on a wide variety of assignments, including writing B2B and B2C web pages, emails, e-newsletters, envelope messages, sales sheets, talking points, internal communications, customer handbooks and industry award applications.

Recent greatest hits include:Wrote a white paper (Should you offer your employees basic financial literacy training?) that generated 483 leads -- companies for our business development team to pursue. Wrote a mortgage direct mailer that netted an anticipated $2.6 million in profit for the organization.Interviewed customers and used their testimonials as the basis to sell our auto loans, extended auto warranties, RV loans, mortgages, online banking and, even in this… Show more Recent greatest hits include:Wrote a white paper (Should you offer your employees basic financial literacy training?) that generated 483 leads -- companies for our business development team to pursue. Wrote a mortgage direct mailer that netted an anticipated $2.6 million in profit for the organization.Interviewed customers and used their testimonials as the basis to sell our auto loans, extended auto warranties, RV loans, mortgages, online banking and, even in this economically distressed time, our savings interest rate. Wrote and produced a host of reader-friendly, educational and entertaining newsletters featuring “news you can use” and “how to stories" to help members achieve and maintain financial well-being. Show less

Provided strategic direction, execution and project management for clients’ marketing communication campaigns. Long-term assignments included promoting North American’s fastest growing fleet leasing and management company and producing communications for Insight, a $3 billion IT product and solutions company involved in a major re-branding initiative and company acquisition.

Provided Six-Sigma strategic consulting, creative direction and effective execution of integrated marketing campaigns. Managed campaigns included launch and promotion of a new Web site to sell off-lease cars to used car managers. Produced ads, press releases, direct mail and sales promotion material. Managed vendor relationships with external advertising agency, design firm and suppliers.

Lead writer for all marketing communications, including ads, direct mail, newsletters and collateral.

Developed, managed and executed integrated marketing plans for CNA Insurance products and services (including property-casualty, surety, group benefits and professional liability). Edited reader-friendly, bi-monthly internal magazine for CNA's 20,000 employees. Generated story ideas and graphic treatments. Researched, interviewed, wrote and edited stories. Took photos. Hired and supervised writers, illustrators and designers. Results: A credible magazine that gave readers facts about… Show more Developed, managed and executed integrated marketing plans for CNA Insurance products and services (including property-casualty, surety, group benefits and professional liability). Edited reader-friendly, bi-monthly internal magazine for CNA's 20,000 employees. Generated story ideas and graphic treatments. Researched, interviewed, wrote and edited stories. Took photos. Hired and supervised writers, illustrators and designers. Results: A credible magazine that gave readers facts about the company, helped them understand company goals and actions, was fun to read and boosted their morale and productivity, according to formal readership surveys and senior management.Wrote and produced a comprehensive kit of easy-to-use communication tools to help CNA business owner customers keep down their costs by fighting insurance fraud. Tools included wall posters, newsletter articles, model letters and exit interview forms. Results: High customer enthusiasm and demand (150.000 kits distributed). Significant success in helping to sell and renew customers, according to CNA sales reps and agents. Vital success in detecting fraud, reducing claim loss payments and helping contain cost of customers’ premiums. Exposure on national TV and a Showcase Award of Excellence from the Insurance Marketing Communications Association. Show less