Bussiness Intelligence Analyst (Strategic Planning)
I supported the commercial team and leadership (CEO and Directors) being responsible for data analysis related to product management, market intelligence and opportunity funnel management, aimed at serving as a basis for strategic decision-making. Contributed to the development of market intelligence actions, carrying out competition analysis, product and offering evaluations, and market positioning. Additionally, I prepared necessary information for annual planning discussions (SII) and supported the deployment of objectives defined during the SII into quarterly planning throughout the year. I also supported the preparation, updating, monitoring and consolidation of Quick Marketing Intelligence (QMIs), meetings that involve the collection, analysis and interpretation of data about products and consumer behavior to make informed decisions, which includes data on market trends , competitor analysis, consumer demographics, and behavioral insights.