Bruna Carvalho 🏳️‍🌈 Email & Phone Number

I am Head of Marketing and Digital Media at Monks. My role involves managing and developing end-to-end marketing strategies for projects.In my daily routine, I lead an Outbound Marketing team specialized in performance and branding, as well as articulate the integration of multidisciplinary projects involving Data Analytics, Inbound Marketing, Design, Content Production, Commercial Intelligence, and Offline Marketing.My profile is generalist. I enjoy a dynamic routine and working with people. In recent years, I have focused on strengthening relationships with stakeholders and partner agencies to align actions in the same direction and achieve effective results, through a well-structured funnel across all necessary axes and channels.I believe in the importance of a collaborative approach, which not only contributes to business success but also to the development and training of other professionals.With 7 years of experience in the digital market, I have worked on a variety of projects that have provided me with a comprehensive view of how to build effective strategies. I started my career as a Search Analyst, learning to assess user intent on Google platforms. Later, as a Traffic Analyst, I worked in Affiliate Marketing and managed Paid Media campaigns, as well as mapping and suggesting process improvements for the area.At Raccoon Agency, I started in Inbound Marketing, focusing on creating SEO-optimized content, audience analysis, personas, and developing strategies for blogs. Over time, I was invited to become a Product Owner for a multidisciplinary project involving Inbound and Outbound Marketing areas, as well as technology partner companies.Currently, as Head at Monks and having worked with major e-commerce and retail companies, I understand that marketing provides me with effective techniques and tools, and processes ensure efficient delivery. It is the combination of these two factors that allows for the creation and delivery of a successful strategy.My current professional goal is: if a company or decision-maker asks me what they should do and how much they need to invest to achieve a certain version of their brand or attain a specific conversion, I aim to provide the best possible answer available in the market.