With over 14 years of experience in the communication market, I specialize in leading and executing campaigns and projects, including ATL, digital advertising, and brand activations. Throughout my career, I've managed end-to-end projects involving strategic planning, concept creation, creative development, and the oversight of audiovisual production, website and app development, performance media projects and collaborations with digital influencers. I’ve played a key role in coordinating daily interactions with clients, stakeholders and partners, ensuring a seamless workflow while managing budgets, schedules and teams. My portfolio includes working with leading brands like Bayer, PepsiCo, Campari Group, Skol (Ambev), Avon Brasil, Samsung Brasil, Amazon Prime Video and L'Oréal (Lancôme, Giorgio Armani, Prada, Ralph Lauren, Yves Saint Laurent, and Azzaro). Additionally, I contributed to Mutato’s team at DraftLine, Ambev's in-house Data-Driven Creative Studio, where I managed accounts such as Brahma, Beck’s, Corona, Stella Artois and Budweiser. In 2024, I joined Nubank as a freelance Marketing Manager, supporting the Branding team on initiatives and project management. Currently, I continue to work as a freelancer in Nubank’s Brand Excellence Team, overseeing Always-On (AON) campaigns.