Bruna Marchetti Moreira Email & Phone Number

São Paulo, Sp, Br

São Paulo, Brasil

A Quod oferece soluções que transformam dados em inteligência para qualificar tomadas de decisões e alavancar os negócios.

São Paulo

• Responsible for the Campaigns, Growth, Performance, ASO, and SEO areas;• Experience as a team leader with a focus on people development;• Lead the launch of commercial and product campaigns: devise strategies in collaboration with the involved departments;• Plan and coordinate marketing activities;• Design and execute conversion and lead nurturing strategies;• Create hypotheses and experiments for growth, conduct A/B testing and analysis, leading initiatives for maximum growth;• Work closely with the CRM team to optimize the customer lifecycle;• Collaborate with other departments - Sales, BI, Tech and Branding - understanding each stage of the conversion funnel;• Analyze the entire funnel extensively, track KPIs, ROI, and indicators with analysis and reports.

São Paulo

• Responsible for the growth, performance, and SEO area;• Experience as a team leader with a focus on people development;• Act as a technical leader for other team members;• Lead strategies for search engine optimization (SEO) optimization;• Plan and coordinate activities related to performance marketing;• CRM planning related to analysis and measurement of marketing strategies;• Design and execute conversion and lead nurturing strategies;• Optimize the website and growth initiatives, always aligned with branding;• Create hypotheses and experiments for growth, conduct A/B testing and analysis, leading initiatives for maximum growth;• Collaborate with other departments - Product, BI, Tech, and Branding - understanding each stage of the conversion funnel;• Analyze the entire funnel extensively, track KPIs, ROI, and indicators with analysis and reports;• Monitor and bring new market trends regarding CRO, CRM, SEO, and digital marketing in general.

São Paulo, Brazil

• Coordinate and monitor the sprint and tests for the marketing area;• Understand internal demands with the marketing teams, prioritize tasks that have the greatest impact on company goals, manage deadlines, and align expectations with other marketing teams;• Organize and validate daily investments in lead generation;• Assist the team in building and understanding data for conducted tests and promote a culture of continuous experimentation and learning;• Understand the user journey using business data;• Develop and manage Conversion Rate Optimization (CRO), monitoring metrics for each action, conducting A/B tests based on hypotheses;• Keep teams focused on high-impact initiatives;• Develop a marketing operations process that best serves the team.

São Paulo, Brazil

Bom Pra Crédito is a fintech that aims to innovate and facilitate the way lending and credit are obtained in Brazil through a 100% online and free platform.• Produce functional prototypes with low, medium, and high fidelity;• Guardian of the customer's voice, responsible for visual consistency and disseminating a user-centered mindset;• Define and develop the creation of campaigns by creating images that identify and convey the company's message;• Understand the user journey using business data, web analytics, heatmaps, and session recordings;• Identify pain points and opportunities for improving the user experience on the website, aiming to increase conversion rates;• Generate hypotheses, implement usability tests for validation and analysis of results;• Provide support in delivering various projects, particularly digital ads for platforms like Facebook, Instagram, and Google, landing pages, and campaign concepts, creating images that identify a product or convey the company's message.

São Paulo Area, Brazil

Avianca Brasil is the fourth-largest airline in Brazil, operates 25 domestic destinations. My responsibilities are: • Ensure integrated communication;• Unfold online and offline campaigns; • Align language according to brand guidelines;• Create campaign concepts;• Create and build Landing Pages;• Design high-fidelity layouts for the responsive site;• Identify the greatest pain points in the customer journey.

São Paulo Area, Brazil

Lojas Renner is the largest Brazilian department stores clothing company, currently with four brands: Lojas Renner, Camicado, Youcom e Ashua. My role was:• Manage visual and creative communication;• Control schedules and activities performed by the creative team;• Ensure and follow up the deliveries provided in projects / campaigns or brand planning;• Create daily email marketing layouts;• Site and landing pages maintenance;• Track of goals, onsite campaigns, metrics, and all KPIs that involve the e-commerce operation.I had the opportunity to participate and help with the new site, along with the IT team. The site was created on a new platform.

São Paulo Area, Brazil

OQVestir is a premium fashion e-commerce with clothing, shoes, accessories and focused on women's fashion. I was responsible for:• Create the seasonal campaigns creative line thinking of an interface between design, business and development, as well as KV's for derivations;• Establish and follow standards and adaptation of the visual language on and off site, together with the Creation team, proposing new solutions;• Create e-mail marketing layouts for the client's journey, in addition to daily emails;• Identify the greatest pain points in the customer's journey;• Track the site performance (clicks / performance) and e-mail marketing;• Build and create responsive design through new techniques and technologies.

São Paulo Area, Brazil

• Estructural projects, creation;• Develop websites, hotsite, email marketing, social media and online campaigns;• Manage team with art assistant and programmer in the day-to-day processes,• Work on project development;• Manage all creative work with project planning, control deadlines and quality of each project.

São Paulo Area, Brazil

Terra is a breaking news site belonging to the Spanish group Telefónica. My responsibilities were:• Creation, development, maintenance and inclusion of projects online along with the writing teams.• Adjustments, color correction, cropping, enhancement of images, treatment of images and photos for the Terra.

São Paulo E Região, Brasil

• Responsible for the planning and redesign of the graphic interface and maintenance of the portal;• Creation for hotsites and internal cultural Contests and development coordination;• Planning, creation and development forInstitutional channels of the brand ZigZigZaa (Malwee) and Grupo Abril;• Creation and development of Marketing Emails for targeted audiences.

São Paulo Area, Brazil

Postgraduate In Visual And Multimedia Creation, Design And Visual Communication

B. S., Graphic Design