Bruna Pereira Email and Phone Number

▹Reporting to the CMO and the Operations/CRM and Content team managers.▹Understanding the database, products, business (B2B), and clients of the four companies within Hartwell Companies: SONCO, signZilla, 95TSS, and SONCO Pipe & Tube.▹Monitoring data on Tableau to track the results of emails, both in terms of open rates and clicks, as well as how they translate into sales.▹Tracking the sending and results of communications on the CRM platform (HubSpot).▹Generating project ideas to make email marketing campaigns more robust and effective.▹Preparing and developing nurturing flows, promotional communications, cross-sell campaigns, educational materials, among others, for each company within the group.▹Direct involvement in all stages of the funnel in lead generation, conversion, retention, activation, and customer reactivation campaigns.▹Developing landing pages and lead generation materials internally and in managing the freelancers' team.▹Collaborating on co-marketing activities and case studies, including their respective strategies and related materials.▹Leading interviews with clients to gather feedback, opinions on products and services, information for defining the buyer persona, and insights for projects or internal improvements.

▹Report to the Head of Growth and to the Marketing Manager. Support the branding and product teams and coordinate 3 assistants (social media, design, and copywriting).▹ Identify growth opportunities using qualitative and quantitative methods for continuous improvement of communications and engagement results.▹ Suggest growth actions for acquisition and lifecycle in alignment with the business and technology areas.▹ Manage and optimize the marketing funnel by tracking numbers and by leveraging automated marketing processes in a data-driven way.▹ Check the results of actions and campaigns with Business Intelligence tools (Tableau and New Relic) and data analysis.▹ Create reports and share lessons, results, and best practices that support the decision-making process.▹ Create automated journeys on Marketing Cloud (Salesforce).▹ Plan and execute email-marketing campaigns (sending emails, pushes, InApps, and defining the target audience and the contact database).▹ Monitor indicators (KPIs) such as lead generation, conversion rate, organic traffic, cost of acquisition (CAC), and other relevant metrics, identifying opportunities for improvement.▹ Support the management of partnerships (such as the sponsorship of the New York City Football Club (NYCFC) in the USA).▹ Review the design and copywriting of new versions of the product along with the UX team.Main Projects and Results:▹ Product launch: Inter’s Global Account in Brazil, achieving (in 5 months) the CEO's annual goal of 1 million accounts opened.▹ “Lucky Dollar” acquisition campaign with a 340% increase in conversion rate and twice as many accounts opened in one month.▹ Product launch: international app for US residents leading the fronts of CRM, public relations, social media, content creation, and design.

▹Consulting on the brand's launch in Brazil with marketing and branding strategies. ▹Communication development and restructuring of freelancer teams for the internationalization campaign of the brand's content.

▹ Report to the Director of Internationalization and to the Marketing Manager, working on the fronts of strategy, SEO, content, and data analysis.▹ Responsible for developing B2B marketing strategies for the internationalization process (Latin America and the United States) and for the national operation.▹ Responsible for creating the inbound marketing project.▹ Create the strategic planning for each stage of the marketing funnel.▹ Coordinate the team of freelancers.▹ Create quarterly reports of results and define next steps.▹ Lead market and persona researches.Main Results:▹ First international client in 8 months.▹ Increase of 290%, in 6 months, in the number of visits to the website/blog.

I worked on the marketing project for the company's internationalization plan, focusing on localization services and on go-to-market strategies for their entrance in Brazil.

▹ Report to the Content Strategy team coordinator.▹ Manage the team of freelancers.▹ Responsible for the marketing strategies of the most representative international client of the company in the process of entering the Brazilian market.▹ Assist national clients with their internationalization plans.

Responsável pelo marketing de conteúdo da empresa (blog e redes sociais), endomarketing, organização de eventos internacionais e ponto de contato para os participantes, parceiros e patrocinadores americanos.