Folha de S.Paulo stands as one of Brazil's foremost newspapers. With a national presence across both digital and print mediums, the publication is dedicated to providing credible, transparent, high-quality journalism with agility.Within the Audience and Digital Desk, I manage and analyze business data to inform strategic and operational decision-making. My role encompasses:- Monitoring data quality and engaging with the technology team to enact corrections and enhancements, I leverage various data sources including Google Analytics (Universal and GA4), Meta Business, YouTube Studio, Chartbeat, Comscore, and internal repositories.- Management of the company's data lakehouse, facilitating seamless collaboration between technical and business stakeholders.- Optimizing production processes to amplify organic audience engagement by employing analytics tools such as Google Search Console, Google Trends and SEO methodologies.- Utilizing tools like Python, Excel, and Google Sheets, I engage in data processing and analysis to generate actionable insights for strategic decision-making related to editorial production and subscription models.- Development and maintenance of dashboards using platforms like Looker Studio, Metabase, and PowerBI to empower stakeholders at all organizational levels.- Establishment and upkeep of metrics and KPIs for tracking progress towards company goals.In addition to my primary role, I occasionally provide media coverage of bodybuilding events. You can read my articles here (in Portuguese): https://www1.folha.uol.com.br/autores/bruna-borges.shtml.

Nexo is a digital newspaper focused on offering to its readers contextualized information and presenting relevant themes in a clear, plural and independent way. From the same group, there is also the magazine Gama, that proposes to think about the possibilities and dilemmas of today. In both brands, I worked together with other departments of the company (customer service, company board, technology and journalists) with the delevopment of reports, studies and monitorings to assure a data based decision making. My activities included data updating using many sources (Google Sheets, Google Analytics, social media and e-mail marketing platform); analysis of user and subscriber journey; CRM maintence; development of dashboards using Data Studio; design of A/B tests; mesuring campaigns and KPIs; execution of market quantitative and qualitative researches with the target audience; and monitoring of news industry and its main players.

TikTok is a media and entertainment app to create and share short videos, being the leader in its segment. It is owned by Bytedance, Chinese technology company that operates several content platforms adept to machine learning.I helped the team through understanding and operationalization of local content inside each segment supported by the app. The understanding was made through data analysis, using internal platforms based on SQL to evaluate previous campaigns KPIs and users journey inside the main segments. I was also responsible for the content analysis of the main competitors, as well as the "user generated content" market as a whole. The operationalization was made through design of creative concepts, according to the preferences of each target audience, transforming it into campaigns and recording tools.

Grupo Abril is one of the biggest comunication and distribution groups of Latin America, operating mainling in publishing and media areas.I helped in all steps of ad hoc research: collecting of information about the demand that generated the research; receiving and analysing research briefings; survey design; survey programming in online platforms (MindMiners); following up of the field to check the accomplishment of minimum sample and/or quota; analysis of collected data, using mainly Microsoft Excel; elaboration of results presentation, using Microsoft PowerPoint. In the projects made, I could be a part of researchs for the brands Quatro Rodas, Capricho, Viagem e Turismo, Guia do Estudante, Saúde, Veja São Paulo, Claudia, VIP, Veja and Boa Forma, besides the subscriptions department, licensing and advertising. In addition, I was also responsible for requesting payments on ERP and updating projects using Sales Force.

ponteAponte is a social and environmental development consulting company, focused in qualification projects of private social investment of companies, institutes and foundations. I was responsible for stakeholders mailing, suggesting and implementing processes to optimize the CRM; still in comunication, I used to send e-mail marketing campaigns, using Mail Chimp, and also being responsible for analysing the results for each campaign; I acted in the active prospecting and elaboration of comercial proposals; I helped in the management of the consulting board of Movimento Coletivo, from Coca-Cola Brasil, organizing meetings and making reports; I supported the self evaluation of Rede Nacional da Primeira Infância, involving quantitative and qualitative researches with players of the social area.