Bruna P. Esculachio Email & Phone Number

Las Vegas, Nv, Us

São Paulo, Brasil

São Paulo, Brasil

Business Manager responsible for a team of 15 employees, reporting to the Senior Community Manager.- Responsible for the general management of 4 WeWork units, supervision of building operations and teams of each unit. Also, responsible for all building KPIs, including financial, revenue, results, costs, customer experience, customer retention and contract renewal;- Responsible for sales, renewals and operations, besides managing facilities employees, as well as their results in terms of customer satisfaction, such as: maintenance, cleaning, ticket resolution, inventory control and regulatory issues. - Responsible for renewal rates through effective customer approach and negotiation;- Responsible for guaranteeing team satisfaction, retention, training, development and recruitment, conducting feedback cycles.- Continuous monitoring of relevant KPIs. Preparation of comprehensive monthly reports for the board. Inclusion of NPS, P&L, churn, OPEX, extra revenue and occupancy rates. Focus on evaluating the performance of units and identifying opportunities for improvement;- Monitoring and supporting the team to develop and implement projects regarding member's journey improvement and consequently increasing levels of satisfaction and retention.Main Projects and Results:- Achieved a notable increase from 20% to 80% in occupancy in a building that was difficult to sell due to its location in just one year. Managed a building with 100% occupancy and a high satisfaction rate simultaneously.- Maintained a stable team during the pandemic, while the community area as a whole faced a 22% turnover rate. Was able to transmit stability and engagement to team members.- Achieved a team e-NPS index 10 points above the department average and demonstrated remarkable ability to manage people in times of uncertainty.

São Paulo

Senior Community Lead reporting to the Community Manager/Business Manager.- Coordinated and executed events for WeWork Torre JK and WeWork Cerro Corá communities, aiming to provide memorable experiences for members. Managed local events in the building, which included hiring suppliers, respecting the budget and understanding the needs of the community;- Established and executed strategic event calendars, taking into account community demands and commemorative dates, promoting networking and harmony between companies, as well as diverse experiences for their employees. Supervised details such as food and beverage services, attendance, invitation and reception of speakers, security, budget and participant satisfaction;- Managed the unit's general operations, ensuring efficiency and quality in the services offered to customers, locally coordinating events, contract renewals, small sales and the management of third party vendors for cleaning and maintenance. Supervised new member move ins, preparation of rooms, initial orientation, inspections and collection of repairs upon departure;- Contract renewals with customers, ensuring business continuity and strengthening commercial relationships;- Responsible for member experience and retention through the promotion of networking and community building events. Worked actively in process definition and implemented customer journey improvements, such as the onboarding process, information disclosure about the space, house rules and welcoming all new customers.

Field Marketing Lead, responsible for managing 2 employees and reporting to the Head of Marketing in Brazil.- Leadership in field marketing projects and activations, covering internal and institutional events, sponsorships, offline campaigns and guerrilla strategies, in addition to supervising the company's events area, which served WeWork nationally, including all building units. Management of sponsorships at events, stands, activations and internal events to attract new customers, as well as discussion tables with CEOs. Structuring and executing pre-launch actions for the opening of new markets in Brazil such as Belo Horizonte, Porto Alegre and diverse cities in São Paulo;- Played a fundamental role in the opening of new units, contributing to the expansion from 2 to 33 buildings. Planned guerrilla strategies and activations to promote the company, including initiatives such as billboards, distribution of swags, events with speakers and partnerships;- Executed and developed field marketing and account based marketing (ABM) strategies to promote the company's brand and products.- Coordinated the company's presence at events and fairs, aiming to maximize market exposure and brand awareness;- Responsible for evaluating and reporting the performance of marketing campaigns, making adjustments to optimize results and return on investment.

São Paulo, São Paulo

- Responsible for events, customer service and member experience at the first WeWork unit in Brazil. Focus on experience management, service desk, reception of guests and support requests;- Coordinated events aiming to stimulate networking among members, contributing to community building and the creation of a collaborative environment;- Active participation in the overall operation of the unit, ensuring the efficient functioning of the coworking space.

São Paulo E Região, Brasil

- Efficient management of all operations related to course editions offered throughout the year, ensuring the success and quality of events, providing leadership and self-knowledge training courses, acting in all aspects;- Travel arrangements for volunteers, coordination of local partners and establishment of solid relationships with suppliers, ensuring the necessary support nationally;- Led the planning, logistics and execution of the company's largest event, the Annual Meeting, providing an exceptional experience for participants;- Organized and successfully executed 4 editions of the institution's employability conference, each with around 600 participants and 30 hiring companies.

Sãopaulo, Brasil

- Responsible for organizing and coordinating internal and institutional events, including Semana Mesa São Paulo, the largest enogastronomy event in Latin America, with an audience of 10,000 people per day;- Established strategic partnerships and effective management of relationships with suppliers;- Ability to manage the budget and efficiently allocate resources to events;- Developed monthly reports to evaluate results and achievement of established goals;- Assisted the management of a convention center within Senac, which was used both by the university and rented for external clients, providing support for external and internal events, including student events, graduation ceremonies, Senac institutional events and courses.

São Paulo, Brasil

Gillette, Wyoming, Estados Unidos

Caixa

São Paulo, Brasil

Empresa atuante nas áreas de Hotelaria, Turismo e Gastronomia, formada por alunos do Centro universitário Senac.

Graduation - Hotel Management, Services

Post Graduation - Events Management And Organization

Activities and Societies: Empresa Junior

Leadership