- Developed and executed campaigns across Google Search, Criteo, email marketing, and Smart Display (Pmax).Also managed social media on Instagram and Facebook.- Devised and implemented plans for acquisition, handling both ATL and BTL advertising, including outdoor and point-of-sale (POS) materials.- Monitored KPIs to ensure campaigns met brand objectives.-Created landing pages and wrote copy for specific campaigns.-Handled a large annual budget, recognizing areas for improvement.- Collaborate with internal teams (commercial, distribution, legal, finance) and external agencies (creative, media, social media, PR, brand activation) to carry out marketing campaigns.

- Planned and executed content strategies to expand social media reach in Linkedin, Facebook and Instagram.- Designed website layouts and developed landing pages to support acquisition campaigns.- Proposed and organized internal marketing activities. - Wrote industry-focused articles for the company website.

Gained practical experience at a marketing agency, handling 360º digital campaigns for multiple Portuguese brands.- Created content for Facebook and Instagram for over 7 portuguese brands.Managed and engaged with digital communities to maintain brand consistency.-Assisted with product photoshoot planning and execution. Participated in influencer marketing by assessing media kits and coordinating with influencers.