Bruna Franco Email & Phone Number

Austin, Tx, Us

Boston, Massachusetts, United States

- Act as the primary point of contact for stakeholders to coordinate project objectives, timelines, and deliverables, ensuring clear communication and alignment.- Monitor and analyze campaign performance, providing actionable insights and making data-driven recommendations to ensure continuous improvement.- Lead the planning, execution, and optimization of integrated marketing campaigns across multiple channels, including digital, social media, email marketing, and events, guaranteeing a positive Return On Investment (ROI), stakeholder satisfaction, and increasing customer engagement.- Oversee the development of creative assets, content creation, and design, maintaining brand consistency and adherence to marketing strategies to achieve a cohesive brand identity.

Boston

I manage 1700+ members, with the goal of retaining and increasing the base number through marketing strategies to deliver an outstanding experience to a Francophone community.- Applied qualitative research and data analysis skills to build a new membership structure, increasing the base by 25% within the first 7 months, while managing the whole base of 1700+ members.- Designed the new membership page with focus on the navigability, clear design and concise communication. - Designed a prototype for a members’ app and performed usability testing.- Planned strategy and created content for various channels. Monthly newsletter with an opening rate of 70%; manage text content with an interaction of 93% of members.- Coordinated and executed members-only events, offering a Francophone experience with a rate of 9,6 points out of 10.

Goiânia Area, Brazil

- Developed the marketing plan to support the company’s goal of saving 50,000 lives through innovative healthcare solutions.- Developed a company blog and coordinated the team of writers, designers and editors.- Implemented inbound marketing strategies to convert clients to a highly complex business.

Goiânia Area, Brazil

- Planned and coordinated the National Sales Convention for 150 people, hiring vendors and managing logistic details.- Planned and executed the marketing plan, achieving an increase of 2,500% in spontaneous media.- Supervised all communication channels and was the main interface to advertisement, PR and social media agencies. - Oversaw and managed budget.- Coordinated fashion trend research for seasonal fashion campaigns. - Lead the rebranding and renaming of collections.

São Paulo Area, Brazil

- Coordinated and managed interactions with 200+ journalists at the Samsung Galaxy S6 launch, with a media exposure of 1000+ citations in the most important media outlets in Brazil.- Collaborated with a team of 12 people to launch the most important Samsung products to the Brazilian market, such as smartphones, tablets, TVs, appliances, etc through events for the national media.- Coordinated product placement and initiated product tests with main tech media in Brazil. - Produced Media Briefings for Samsung executives.

Goiânia Area, Brazil

- Developed journalistic material. - Managed team of temporary employees.- Served as national media liaison for several clients.- Created creative concepts for product launching events.- Created media reports.- Strategized product placement on regional media.

Public Relations, Communication

Activities and Societies: Simetria - Jr .PR agency

Esl, Business Program

Master Of Business Administration (Mba), Marketing

Summer Class - Integrated Marketing Communication