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With over 9 years of experience in marketing, PR, and communication, I am a versatile and passionate professional who thrives on delivering impactful and engaging campaigns across various industries and channels. I hold an MBA in Marketing and multiple certifications in digital marketing, content production, and presentation design.As a Marketing Project Manager and Membership Manager at French Library, I lead the planning, execution, and optimization of integrated marketing campaigns for a Francophone community, while managing and growing a base of over 1700 members. I apply my skills in content strategy, UX design, data analysis, and research to create and deliver compelling messages and experiences that resonate with our target audiences. I also collaborate with internal and external stakeholders, ensuring clear communication and alignment on project objectives, timelines, and deliverables. I speak fluent French, English, and Portuguese, and I am always eager to learn new things and explore new challenges.
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InstructorPottery With A PurposeAustin, Tx, Us -
Marketing Project ManagerFrench Library Jun 2023 - PresentBoston, Massachusetts, United States- Act as the primary point of contact for stakeholders to coordinate project objectives, timelines, and deliverables, ensuring clear communication and alignment.- Monitor and analyze campaign performance, providing actionable insights and making data-driven recommendations to ensure continuous improvement.- Lead the planning, execution, and optimization of integrated marketing campaigns across multiple channels, including digital, social media, email marketing, and events, guaranteeing a positive Return On Investment (ROI), stakeholder satisfaction, and increasing customer engagement.- Oversee the development of creative assets, content creation, and design, maintaining brand consistency and adherence to marketing strategies to achieve a cohesive brand identity. -
Membership ManagerFrench Library May 2022 - PresentBostonI manage 1700+ members, with the goal of retaining and increasing the base number through marketing strategies to deliver an outstanding experience to a Francophone community.- Applied qualitative research and data analysis skills to build a new membership structure, increasing the base by 25% within the first 7 months, while managing the whole base of 1700+ members.- Designed the new membership page with focus on the navigability, clear design and concise communication. - Designed a prototype for a members’ app and performed usability testing.- Planned strategy and created content for various channels. Monthly newsletter with an opening rate of 70%; manage text content with an interaction of 93% of members.- Coordinated and executed members-only events, offering a Francophone experience with a rate of 9,6 points out of 10.
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Marketing AnalystAmericas Health Feb 2018 - Dec 2018Goiânia Area, Brazil- Developed the marketing plan to support the company’s goal of saving 50,000 lives through innovative healthcare solutions.- Developed a company blog and coordinated the team of writers, designers and editors.- Implemented inbound marketing strategies to convert clients to a highly complex business. -
Marketing AnalystGrupo Mpl Jul 2015 - Jun 2016Goiânia Area, Brazil- Planned and coordinated the National Sales Convention for 150 people, hiring vendors and managing logistic details.- Planned and executed the marketing plan, achieving an increase of 2,500% in spontaneous media.- Supervised all communication channels and was the main interface to advertisement, PR and social media agencies. - Oversaw and managed budget.- Coordinated fashion trend research for seasonal fashion campaigns. - Lead the rebranding and renaming of collections. -
Account AssistantKetchum Sep 2014 - May 2015São Paulo Area, Brazil- Coordinated and managed interactions with 200+ journalists at the Samsung Galaxy S6 launch, with a media exposure of 1000+ citations in the most important media outlets in Brazil.- Collaborated with a team of 12 people to launch the most important Samsung products to the Brazilian market, such as smartphones, tablets, TVs, appliances, etc through events for the national media.- Coordinated product placement and initiated product tests with main tech media in Brazil. - Produced Media Briefings for Samsung executives. -
Account ExecutiveFatomais Comunicação May 2012 - Aug 2014Goiânia Area, Brazil- Developed journalistic material. - Managed team of temporary employees.- Served as national media liaison for several clients.- Created creative concepts for product launching events.- Created media reports.- Strategized product placement on regional media.
Bruna Franco Skills
Bruna Franco Education Details
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Communication -
Business Program -
Summer Class - Integrated Marketing Communication
Frequently Asked Questions about Bruna Franco
What company does Bruna Franco work for?
Bruna Franco works for Pottery With A Purpose
What is Bruna Franco's role at the current company?
Bruna Franco's current role is Instructor.
What is Bruna Franco's email address?
Bruna Franco's email address is br****@****.com.br
What is Bruna Franco's direct phone number?
Bruna Franco's direct phone number is +162395*****
What schools did Bruna Franco attend?
Bruna Franco attended Universidade Federal De Goiás, Approach International Student Center, Inc., Ipog - Instituto De Pós-Graduação E Graduação, Escola Superior De Propaganda E Marketing.
What are some of Bruna Franco's interests?
Bruna Franco has interest in Children, Civil Rights And Social Action, Relações Públicas, Environment, Education, Produção De Conteúdo, Marketing Cultural, Assessoria De Comunicação, Human Rights, Assessoria De Imprensa.
What skills is Bruna Franco known for?
Bruna Franco has skills like Eventos, Public Relations, Marketing Communications, Marketing, Corporate Communications, English, Spanish, Social Media, Strategic Communications, Internal Communications, Digital Marketing, Press Releases.
Not the Bruna Franco you were looking for?
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Bruna Franco
United States -
Bruna Franco Cruz
Hudson, Wi -
Bruna Aoto Franco de Lima
English And Portuguese Teacher | Student Affairs Expert | Copywriter | ProofreaderSan Francisco, Ca
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