Bruna Gusmão Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

- Implements marketing campaigns and creative strategies to enhance student experience- Manages digital campaigns and social media content- Oversees content creation and brand alignment- Coordinates promotional efforts for SSF events

São Paulo, Brazil

• Created company brand messaging, collateral materials, customer events, and promotional strategies.
• Collaborated with agencies, account managers, graphic designers, and printing houses to develop and execute strategic marketing plans and branding ideas.
• Managed workflow between staff, coordinating documents, planning, and creative material distribution.
• Boosted site traffic by refining SEO tactics and updating web content.
• Performed daily updates of content, news, and campaigns on the university websites and landing pages.
• Elevated open rates by refining email strategies using CRM tools.

São Paulo, Brazil

• (Servicing Anhembi Morumbi University)
• Planned, produced, and edited social media videos to maximize engagement with the student (Facebook, Instagram, and Youtube).
• Contributed to weekly team meetings, and brainstorming sessions.
• Maintained documentation, detailing assignments, in-progress work and completed project milestones.
• Utilized Adobe Photoshop and Illustrator to design and create informational flyers and advertisements.
• Assembled reports and presentations to share insights and recommendations with stakeholders.

São Paulo, Brazil

• Managed campaigns for various clients that consistently exceeded sales goals.
• Oversaw artwork, layout and printing, adhering to deadlines and budget requirements.
• Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.

Postgraduate Degree, Creative Advertising

Bachelor'S Degree, Cinematography And Film/Video Production