Bruna Rocha personal email
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Welcome to my LinkedIn profile! I am an accomplished executive and entrepreneur with a proven track record in leadership, brand strategy, and business growth within the fashion and marketing sectors. As the Founder and CEO of F.lux, a pioneering sustainable activewear brand, I have guided the company from inception to becoming a leader in sustainable fashion, demonstrating a steadfast commitment to innovation, quality, and ethical business practices.Leadership & Strategic Vision: I thrive in dynamic environments, driving business strategy and operational excellence. My strategic approach to leadership involves fostering a culture of collaboration and empowerment, ensuring my teams are engaged and motivated to achieve their best work. I have successfully led cross-functional teams in high-stakes settings, consistently delivering projects that meet both stringent timelines and budget constraints.Entrepreneurial Spirit: Launching F.lux was a venture born from a passion for fashion and a dedication to sustainability. I managed every aspect of the business, from product development and marketing to financial planning and customer relationship management. My hands-on experience has endowed me with a deep understanding of the challenges and opportunities within the fashion industry, particularly in sustainable practices.Achievements: Under my leadership, F.lux has grown substantially, expanding its market presence and customer base each year. I was also instrumental in leading brand development initiatives at Sea Ulcer, where our team won the “Good Product Design Award” for the innovative SKYRIGGER design, significantly enhancing the brand's visibility and market positioning.Looking Forward: I am continually seeking opportunities to grow professionally and personally. I am interested in connecting with like-minded professionals and companies to explore potential collaborations, share insights, and contribute to innovative projects that push the boundaries of what we can achieve in the fashion industry.Thank you for visiting my profile. Please feel free to reach out if you would like to discuss potential collaborations, or opportunities, or simply to exchange ideas about the future of fashion and sustainability.
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Directive Creator And FounderF.LuxByron Bay, Nsw, Au
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Directive Creator / FounderF.Lux Jun 2021 - PresentByron Bay, New South Wales, AustraliaStrategically launched F.lux, successfully navigating the brand from concept through to market leadership in the sustainable fashion industry.Spearheaded the creation and execution of a unique brand identity that enhanced brand recognition and customer engagement, increasing market share year-over-year.Innovatively led the design and implementation of an entirely sustainable production line, significantly reducing environmental impact.Expertly managed multi-channel marketing campaigns and digital strategies that boosted brand awareness and profitability.Cultivated strategic influencer partnerships and social media campaigns that expanded our digital footprint and consumer base.
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Retail Operations LeaderGinger Fox Mar 2022 - Dec 2022Port Hedland, Western Australia, Australia• Led and trained a high-performing sales team.• Enhanced customer satisfaction through personalized service and efficient problem-solving.• Optimized store operations with new scheduling and task management systems.• Coordinated in-store promotions, increasing foot traffic and product engagement.• Represented the store at local community events, improving brand visibility and community relations.
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Branding & Design ConsultantSea Ulcer Jan 2016 - Aug 2020Fingal Head, Nsw• Developed and executed branding and marketing strategies, increasing brand recognition.• Led the brand development process, including logo design, taglines, and positioning.• Coordinated and represented SEA Ulcer at major trade shows, securing key partnerships.• Designed SEA Ulcer SKYRIGGER packaging, resulting in increased sales.• Conducted market research to differentiate SEA Ulcer in a competitive market and attract a niche customer base.• Created marketing materials, including brochures, digital ads, and social media content.• Managed client relationships (B2B and C2C), contributing to a high client retention rate.• Analyzed KPIs to assess branding and marketing strategy effectiveness, making data-driven adjustments as needed.• Initiated the submission for the "Good Product Design Award," leading to a win for Best Product in Lifestyle and Sport in 2019.
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Administrative OfficerThis And That Boutique Nov 2019 - Feb 2020Byron Bay, New South Wales, Australia• Greeted customers, answered inquiries, and provided assistance.• Monitored and maintained inventory levels, processed sales transactions, and managed cash registers.• Maintained accurate sales and inventory records.• Handled returns, exchanges, and maintained a tidy store.• Restocked shelves, supported visual merchandising, and counted cash drawers.• Organized and filed documents, including invoices and employee records.• Assisted with event organization and execution.
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Assistant Retail ManagerMimco David Jones Oct 2017 - Jan 2018Robina, Queensland, Australia• Provided customer assistance, promoted and sold Mimco products.• Maintained visual presentation and inventory.• Operated cash registers, followed security procedures, and handled customer feedback.• Assisted with promotions, kept the store clean, and ensured product condition.
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Marketing ManagerIt Brands Nov 2014 - Nov 2015Rio De Janeiro, Brazil• Developed branding strategies and executed marketing campaigns.• Created content for various channels and conducted market research.• Managed social media, coordinated events, and ensured brand compliance.• Handled budgets and collaborated with cross-functional teams.• Monitored KPIs and engaged with customers.
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Marketing ManagerSoulier Jan 2014 - Nov 2014Rio De Janeiro E Região, Brasil• Assisting team members with day to day marketing tasks and coordinating marketing projects and activities as requested.• Organizing the production of branded items such as stationery and merchandise.• Supporting the in-house marketing and design team by coordinating and collating content.• Setting up tracking systems for marketing campaigns and online activities.• Assisting with the production of artwork, sourcing images, print buying and checking copy.• Producing clear and concise written correspondence in the form of letters and emails.• Translating brand strategies into brand plans, brand positioning and go-to-market strategies• Monitoring market trends, researching consumer markets and competitors’ activities to identify opportunities and key issues.
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Marketing CommunicationShop 126 Feb 2013 - Jan 2014Niteroí, Rio De Janeiro - BrazilConceived and executed strategic fashion marketing campaigns aligned with the brand visionRetail Calendar Management: Pioneered multi-channel retail calendar strategies integrating online and offline marketing initiatives, resulting in revenue growth.Crafted and implemented branding strategies that elevated brand equity.Produced engaging content across various platforms, including social media and company blogs, while conducting market research to inform strategy.Social Media and Event Coordination: Managed social media accounts and coordinated brand events to maximize awareness.Oversaw marketing budgets, optimizing resource allocation for a higher ROI across campaigns.Worked closely with cross-functional teams to streamline project workflows and improve efficiency.
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MarketingLimits May 2011 - Jul 2012Rio De Janeiro E Região, BrasilConceived and executed strategic fashion marketing campaigns aligned with the brand visionRetail Calendar Management: Pioneered multi-channel retail calendar strategies integrating online and offline marketing initiatives, resulting in revenue growth.Crafted and implemented branding strategies that elevated brand equity.Produced engaging content across various platforms, including social media and company blogs, while conducting market research to inform strategy.Social Media and Event Coordination: Managed social media accounts and coordinated brand events to maximize awareness.Oversaw marketing budgets, optimizing resource allocation for a higher ROI across campaigns.Worked closely with cross-functional teams to streamline project workflows and improve efficiency.
Bruna Rocha Skills
Bruna Rocha Education Details
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Diploma In Business Management -
Entrepreneur Education Gold CoastDiploma In Graphic Design -
Universidade Cândido MendesFashion/Apparel Design
Frequently Asked Questions about Bruna Rocha
What company does Bruna Rocha work for?
Bruna Rocha works for F.lux
What is Bruna Rocha's role at the current company?
Bruna Rocha's current role is Directive Creator and Founder.
What is Bruna Rocha's email address?
Bruna Rocha's email address is br****@****ail.com
What schools did Bruna Rocha attend?
Bruna Rocha attended Eip International Business School, Entrepreneur Education Gold Coast, Universidade Cândido Mendes.
What skills is Bruna Rocha known for?
Bruna Rocha has skills like Social Media Marketing, Digital Marketing, Email Marketing, Marketing Strategy, Marketing Communications, Email Strategy.
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Bruna Rocha
Greater Perth Area
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