Bruna Costa Email & Phone Number

Leader for 360º brand building in a communication strategy (social strategy planning, performance media, CRM, public relationship, earned media, influencers strategy, in-store, branding, and massive media) for three categories Baby, Fem, and Oral Care. Influencing local to global teams enabling constant growth in sales and investment in the brands. Overdelivered media and business KPIs for three consequent years to balance effectiveness (sales – increased by 3X) and efficiency (ROI increase up to 200%) with strategic analyses of communication funnel and measurement. Support +10 Pampers, Always and Oral B initiatives launch from communication design to massive communication and in-store materials developed ad-hoc for the Brazil market standards. Recognized people manager with 3 direct reports. All three brands on my leadership were local or globally recognized for their evolution and KPIs achievement through media strategy and execution to deliver higher sales, ROI, and reach for all brands

Part of the team that led the engagement of the organization to develop our brands, our culture, and our partnership with suppliers to become more diversity-oriented impacting employees, consumers, and the community. Our work enabled the increase of racial diversity among employees recruited (to 47%), the representation of different diversities (women, LGBTQAI+, PWD) among our brands, and the creation of the Racial 360º program that made P&G recognized as the best company by external partners and Brazil was elected the best program by P&G global two times.

Business manager for baby care (developing new channels increasing share and sales, GTM, and developing brand in new segments). By business reports track, enabled the growth of 145idx category sales growth in the segment led by me, making the product families that I owned grow and increase portfolio participation while increasing total brand profits and GM, from 4th more relevant product family to 2nd in less than 2 years and the most important profit contributor. Initiative leader product launch and commercial innovation in the baby care segment that over-delivered in planned sales, share participation, and positive impact at PL. Led product supply and sales team to ensure manufacturer and trade execution.• Design of social media strategy and execution through an agile sprint model to address the market opportunity in reduced CPS in partnership with three different agencies, making Pampers social media the bigger accounts among categories globally and global benchmarking. • Design the strategy to play in baby shower territory (including branding (tone of voice, equity), product design, KV design), making Pampers the #1 brand in the territory and influencing to make baby shower a business priority, today this opportunity is the second most relevant among the category and the strategy was mirrored to different countries. • Led trade and business strategy in drug chain and GMR channels, developing new models, promotions, shelf and portfolio recommendation. Enabling the channel to be the highest sales, share and profit contributor for the brand and a growing category for retails partners. • Owner of marketing and communication analysis and recommendations using Nielsen, Dunnhumby, and other internal tools.Projects and I were recognized at local to global levels more than 5 times in the journey (best design, best innovation, fast innovation, higher business impact, etc).

Jan/2017 - Jun/2019 > Marketing ManagerDigital strategy and negotiation leader for P&G, being the owner to develop the media medium and delivering innovation and optimization across the company. Overdelivered efficiencies continuously, digital became the major investment choice and Brazil was regional benchmarking.Develop new practices for communication with Young Adults (Gen z and Millennials) and digital behavior.Leader of the relationship with digital vehicles (strategy, negotiation, and long-term partnership) and with digital agencies, connecting with local and global contacts.Media leader for digital (social, digital paid media, SEO) and offline (OTV, OOH, PTV) for Baby Care, Fem care, Beauty Care, Hair Care Brands, and Fabric Care units - leading projects with different stakeholders and in different territories.Additional responsibility as part of Marketing Internal Controls for Brazil organization & Innovation corporate team.Jun/15 to Dec/2016 - Marketing AnalystLeader of the media strategy for Always, Health Care Brands, Old Spice, and Hair Color. Always became Top of Mind leader, Strategic planning, and execution of Old Spice Game project. Increasing the mental health KPIs, share, and penetration metrics, the Health Care Winter initiative became one of the best-in-class digital campaigns in LA.

President in 2015, leader of internal management, relationship with stakeholders, events, and strategic direction of one of the largest junior companies in the state of São Paulo, with 60 associates and five internal areas, having the size of a medium-sized company. The company hit all targets, including sales and billing of consulting projects, customer satisfaction, and internal climate (PCO); Goals associated directly with me were delivered by 300%. The company's biggest event had more than 10,000 visitors, surpassing the average of past editions (8,000). EJMC won three awards within the Junior Enterprise Movement. In addition to being among the ten best junior companies in the state according to the Federation of the State of São Paulo.

Postgraduate Degree, Strategic Design And Innovation

Administração De Empresas, Linha De Formação Em Comércio Exterior

Activities and Societies: Empresa Junior Mackenzie Consultoria