Bruna Said Miguel Email & Phone Number

- Acompanho as demandas da equipe de marketing institucional, como focal point, garantindo a entrega eficaz dos projetos.- Realizo análise detalhada de mercado e concorrência para identificar oportunidades e ameaças, ajustando estratégias conforme necessário.- Executo projetos de alta complexidade- Faço a gestão de diversas marcas nas redes sociais do mercado SaaS, com públicos que variam entre b2b e b2c

Campinas

Branding and communication: I’m responsible for the entire communication of the project (strategic, tactical and operational); construction of the brand book and monitoring of materials and company contact points related to the brand and product, to ensure that they follow the guidelines of the brand; creation of go to market strategies and related materials.UX Writing: creation and validation of application-oriented content, focusing on improving the flow according to insights from direct contact with users.Product Marketing: creation of strategies and materials for POCs and customer tipping; monitoring the evolution of the product by actively participating in tests and discovery; direct interface with product teams.Data: tracking and analysis of metrics such as click rate, DAU, WAU, MAU, engagement, activation, impressions, UTMs and growth; data reading in app stores and other specific tools, with a focus on mobile.CX: customer follow-up at all stages of the POC; B2B and B2C service; monitoring of app stores, passing on possible product problems to the responsible teams; creation of workflow and training for the entire company, with a main focus on sales and CS teams.Community Manager: application of all the strategic, tactical and operational aspects involving the users' community journey (setup, activation, onboarding, engagement and moderation); mentoring and monitoring the creation of content and engagement strategies made by other company teams involved in the project. With activation, onboarding and engagement strategies, we managed to go from 0 to 197 members in a digital community in 10 days.Social Media: strategic planning of a new profile on social networks, with mood board, study of feed types, setup, co-creation of visual identity, editorial calendar, definition of success metrics, copywriting (writing and review) and monitoring of visual materials to be scheduled when the product is released.

Campinas

Social Media: I helped increase the team's productivity by 75% by proposing a new planning workflow for the brand department, tripling the amount of monthly content and doubling the performance of posts on social networks, as there was a more solid strategy, with predictability for the social media and design team. In addition, I contributed to the end-to-end management of social networks, involving strategic planning, editorial calendar, organic and paid copywriting, posting scheduling, user tracking and metrics analysis. I worked in the construction of the defense and strategy of the separation of social networks for the different niches of the company, and participated in the planning of GTM and branding campaigns involving social networks.Data: analysis of metrics on social networks to support new actions; social network intelligence for the behavioral analysis of users in order to better understand the profile of our customers and potential customers.Content: creation and review of communication materials, on and off, for the market, following SEO guidelines; monitoring of video recording and scripting; defense and planning of the development of a portal focused on branded content.CX: customer service on social networks serving as a bridge with the support team and CS; crisis management; monitoring and response of the application stores with the responsible teams.

São Paulo

Translation: translation of technology articles from English to Portuguese.Copywriting: elaboration of guidelines according to the Inbound Marketing funnel; creation and review of blog articles and rich materials, following SEO guidelines, for different segments of the national and international market, such as Whiskas, GoDaddy, Imobiliária Taperinha, Erico Rocha, among others.Customer service: weekly meetings with customers and monitoring of accounts along with material deliveries.Skills: RunRun.it · Wordpress · SEMRush · Yoast SEO · Content Translation

Campinas

Social Media: agenda meetings with other teams of the agency to prepare the editorial calendar for the agency's clients, varying the segments between architecture, entrepreneurship, law, retail, hospitality, among others; copywriting, scheduling posts and monitoring them across all channels.Writing: creation of blog articles and rich materials for all the agency's clients, from different segments, according to the Inbound Marketing funnel and SEO guidelines, including the optimization of websites and Landing Pages; leadership of the writing department, making me responsible for reviewing and approving all communication materials that came in from freelancers.Press Office: creation of press releases and FUPs with the main communication vehicles in the Southeast, mainly RMC; coverage of customers' face-to-face events. Skills: RunRun.it · Wordpress · SEMRush · MLabs · RD Station · Yoast SEO

Campinas

Organization and distribution of products in the areas of the store that were my responsibility, using Visual Merchandising techniques; customer service; setup of the new Campinas store from scratch, with direct contact with professionals from other countries.

Campinas

Fashion: fashion tips for customers who needed help in the store. Visual Merchandising: organization and distribution of products according to Visual Merchandising techniques, following the guidelines of the matrix. Sales: service to Brazilian and foreign customers; opening and closing the cashier and the store; I was responsible for the store in the absence of the manager. Stockist: receipt of products; delivery of pouch and control of invoices; product inventory; stock organization (which started to be used as a model in other units after being considered the most organized stock in the network).

Fashion: image consulting for customers who needed help in the store; responsible for the store fitting room. Visual Merchandising: organization and distribution of products according to Visual Merchandising techniques. Sales: customer service; opening and closing the cashier and the store. Stock: organization of store stock when necessary.

Master Of Business Administration - Mba, Marketing, Branding E Growth, 10

Bachelor Of Journalism, Communication

For my graduation work, I developed, together with Julia Mendes and Jessica Chan, the Mood magazine, with a focus on women's empowerment.

Fashion Production, Fashion

Activities and Societies: Photography, model, fashion production, magazine editing I developed an aesthetic eye for photography.

Styling And Fashion Coordination, Fashion

Activities and Societies: Fashion History, Visual Merchandising, Photoshop, Fashion Styling, Fashion Production At the conclusion.