Head of media for one of the biggest clients of agency where the main focus in the campaign was lead generation, focused in the B2B market. Responsible for analyzing target audiences, managing campaign budgets, influencer campaigns, and evaluating campaign performance including creating dashboards on Google Data Studio for daily follow up with the client on the performance of the campaigns, analyzing the main KPIs and making suggestions of creative changes, target, format, and the budget between the media channels.Main Clients: Docol, PR Grupo Paraná, Amora Livros

Responsible for initiating, driving and implementing digital marketing initiatives to accelerate lead generation while also improving brand presence. Crafting the overall strategy for both paid and unpaid marketing tasks like creating and managing Google Ads and Meta ads campaigns, optimizing landing pages offers, studying competition and performing data analysis through dashboards developed at the data studio from data collected from the CRM (Hubspot), Google Analytics and Ad Campaigns.

In charge of opening the media department in the agency responsible for training and managing the media team, also prospecting new clients, preparing and presenting campaign proposals to clients, creating and executing digital account strategies and plans for each client. Helped the agency become recognized as Google Premier Partner among the top 3% of companies in the Google Partners program in Brazil. Main Clients: TECPUC, Colégios Marista, Leankeep.

Responsible for analyzing and monitoring the results of the digital marketing properties like website, landing pages, hot sites, social profiles and online media campaigns, creating dashboards with specific reports about performance and usability of websites, profit calculations, and return (ROI) for different areas of the company. Work directly with the performance agency validating scopes of analysis, metrics plans and technological implementations, and with the social media agency supervising mentions, trends, and terms surrounding the brand and understanding its positioning on social media and identifying new opportunities for growth.

Responsible for developing, presenting and executing media plans, conducting research to identify target audiences, media channels, influencers, and advertising opportunities, negotiate and secure advertising placements that met the campaign objectives, working with internal teams to ensure that all creative assets are delivered on time and in accordance with media specifications, monitoring and analyzing campaign performance data to continuously optimize the media plan.Main Clients: Eudora and Danone

Led the performance and Data team, assisting in training and managing the daily workflow. Responsible for creating and executing the media strategies and plans for each client, manage the budgeting, forecasting, billing, and invoicing and commands data analysis of the key metrics to identify, recommend and implement changes for increasing the performance of the media campaignsMain Clients: Subway, THÁ, Fiat Barigui, Kia Unika, Ford Center, Espaço Toyota, Flexiv, Tecpuc, FAE, Bom Jesus, HMC.

Responsible for creating Google Search campaigns from the structure of campaigns, ad groups, destination URL, keywords, ad writing, and ad extension selection.Main Clients: Magazine Luiza, PUCPR, HSBC, Johnson & Johnson, Porto Seguro.