- Planejamento e execução das ações de comunicação e marketing;- Desenvolvimento e análise das estratégias de mídia;- Criação de campanhas com foco em geração de leads;- Contato ativo com lista de leads e estratégias de avanço no funil de vendas;- Construção da estratégia de conteúdo para redes sociais e site;- Monitoramento e interação com usuários;- Acompanhamento da performance das páginas;- Relacionamento com a imprensa, influenciadores e formadores de opinião.

- Organization and support to academic and institutional events, working on strategic planning;- Advisory for ceremonial and protocol implementation;- Responsible for managing administrative routines related to communication area;- Training and supervision of teams;- KPIs classification and analysis;- Control and preparation of monthly activity reports;- Interface with agencies for the preparation of promotional materials;- Acting as master of ceremonies at seminars, conferences, solemn sessions, graduations and symposiums;- Update of mailings and databases;- Management of general budgets.

- Responsible for Communication and Relationship core, working on development of the new site layout design, information architecture, user experience and interaction design;- Coordination of international events such as: Health Technology Assessment and World Stroke Congress, as well as acting in seminars, scientific workshops and conventions, managing activities in general;- Idealization of dissemination actions of the Technical School of Education in Health and the College of Education and Sciences in Health, including the media plan and all publicity actions;- Content development for website, intranet, blogs, social networks and printed media;- Indicators management;- Implementation of Google Analytics and Adwords tools;- Creating hotsites and newspaper advertisements;- Creating and sending personalized bulk emails for internal and external customers.

- Monitoring and organization of events such as golf tournaments, special festivities, actions on commemorative dates, conventions, meetings and symposiums. Assistance from the initial stage to the results evaluation;- Acting as a master of ceremonies;- Responsible for marketing research;- Control of payments and publications;- Contact with prospects customers and service providers;- Creation of Internal Marketing strategies;- Hospital Signaling;- Update of mailings and monitoring of loyalty programs;- Design, editing and distribution of annual reports;- Planning activities in order to increase market share and brand equity.

- Gestão estratégica de clipping;- Criação de releases e peças gráficas;- Acompanhamento das campanhas de endomarketing e comunicação interna;- Planejamento e organização dos eventos corporativos;- Follow-up com jornalistas e agências de publicidade.

- Coordenação e operacionalização de convenções internacionais de vendas;- Ativações promocionais;- Orçamento, negociação e contratação de fornecedores;- Acompanhamento da montagem de estandes em feiras de grande porte;- Elaboração de cronogramas e check-lists.