Integrate OpCo strategic decisions to drive continual assessment, review and optimize portfolio strategies• Refresh strategic mainstream beer brands strategies to maximise penetration and drive growth• Lead Primus brand 100 years campaign development and media execution in 3 regions (Kinshasa, Bukavu & Kisangani)• Use data and insights to drive mainstream beers and softdrinks portfolio rationalisation• Develop marketing plans for mainstream beers and softdrinks portfolio• Identify opportunities for mainstream beers portfolio growth through filling gaps and innovation• Deliver & execute annual bottler plan for Coca Cola portfolio to deliver 5% growth vs PY• Organise top-down budget to accomplish of marketing annual plan for mainstream beers and softdrinks brands• Ensure that mainstream beers and softdrinks portfolio strategies act in service of OPCO business ambition and strategy • Develop a team of 2 junior brand managers and 1 management trainee

Responsible for leading the set up and execution of all advertising campaigns for Heineken brands in DRC• Developing campaign objectives that are clearly linked to business and brand objectives• Managing media budget effectively across all touchpoints• Selecting, appointing, inspiring and effectively managing agency partners effectively to create winning strategies and plans (inc. briefing, challenging, rewarding & productive feedback)• Managing all client side elements of the production process end to end to effectively launch campaigns• Ensuring capability is built across team / organisation to adapt to individual data driven campaigns• Integrating local legal and regulatory codes in DRC market• Proven experience in digital advertising and digital campaign management• Ability to interpret campaign performance and apply campaign optimisation techniques against campaign objectives

Activate in-market initiatives to experiment and learn how segmentation solutions can drive incremental business growth• Delivered commercial execution action plan to reach annual growth target• Development of shopper execution strategies and innovation in POS materials & assets to ensure leadership at the point of sale• Understanding of soft drinks channels and customer business model, needs and expectations • Supporting route to market strategy by through wholesaler program to unveil local opportunities and extract further value • Ensuring Partnership program enrollment to win in on trade and to sustain customer engagement• Active cross-functional insights and analytics teams collaboration to monitor sales and revenue• Global campaigns localization for DRC market and execution• Experiential marketing activations (sampling & assets): Christmas & Screen Time campaigns

Managed local premium beer brands portfolio to maximise penetration and growth opportunities• Performed deep dive analysis to develop brand strategies based on market quantitative and qualitative analysis and partners insights• Delivered integrated commercial planning (including brand plannings)• Led innovation and renovation process to successful implementation: Mützig brand extensions roll out nationwide (4 major cities of DR Congo) & Heineken local production launch in Kinshasa• Risks management: cannibalization, product perception, price compliance, stock monitoring, legal and logistic challenges• Regular performance tracking (volume, market share and numerical distribution) against clear targets and objectives• Promoted Heineken Company ‘Responsible consumption’ policy through advertising and trade activations: When You Drink Never Drive & Enjoy Heineken Responsibly• Influencers management: Partnership with the most internationally acclaimed Congolese artist Fally Ipupa• Delivered effective TTL activation across all touchpoints (ie. Media, digital, BTL etc): UEFA Champions League, Bond No Time To Die…

Manage inbound marketing initiatives to generate quality sales leads and drive conversions• Analyze social media trends to develop product narratives highlighting new features• Lead successful product launches and campaigns: Social Media trends, Employee advocacy, Social ROI, Social media advertising, Hootsuite digital reports• Educational content creation and localization for French market to drive growth and product adoption: Blogs, white papers, case studies, webinars, email campaigns, landing pages, annual digital reports and more. • Content audit with recommendations and implementation of improvements: SEO optimization, inbound marketing initiatives to generate new leads and paid advertisements• Knowledge of CMS tools (Wordpress) and Analytic tools (Google Analytics, Google Keyword Planner) and social marketing tools (Hootsuite, Facebook ads)

Ensure that the e-commerce website activities are in line with the local and international marketing plan.• Collaborated closely with commercial team to ensure e-commerce activities coincide with commercially relevant periods (launches and seasonal promotions)• Targeted E-CRM email campaigns executions to drive sales• Active recruitment of members to IKEA family in order to attract new and more visitors to the store and build brand loyalty• Fundamental knowledge of web coding (working with CMS, HTML and CSS) and basic Photoshop skills

Casablanca Agency- Managed product placements to secure prominent exposure for clients in films, TV Shows and music videos and to drive coverage and celebrity endorsement to increase brand awareness in all target media through product placements (press, on-line sites and bloggers)- Proposed and delivered tailored trade marketing plans to promote films for distributors like Walt Disney, Universal and Warner- Researched potential brand partnerships to promote films through trade marketing operations in storesProvided proposals to brands for key trade promotions linked to themes, genres, actors- Organised film premieres in Paris Theatres with special guests appearances and managed sponsorship with brands for the following film releases: Intouchables - Real Steel - The Help

- Maximised all PR and online opportunities to develop, drive and manage an exclusive audience.- Scheduled and supported the co-ordination of PR/hospitality events such as private shows, avant-premiere screenings, private box experience in Stade de France’s private VIP loungeduring big games and concerts for Orange’s VIP customers.- Managed venue sourcing, invitation’s designs, send outs, RSVPs and prepared goodie bags for our attendees.- Created monthly newsletter to announce upcoming exclusive events.

- Formulated a strategic marketing plan based on a marketing survey I created to stock information about Parisian students- Wrote and designed promotional materials to get students to open new bank accounts- Reached out to students is Parisian universities and business schools to present our offer

Government Administration (Public Affairs)- Authored press releases promoting real estate news, social initiatives, sporting events- Assisted PR Manager with interview preparation for President Patrick Braouezec (Mayor and Deputy of Seine Saint Denis)- Oversaw delivery of weekly press reports to the PR Manager- Developped press contacts and strengthened journalists database