o Responsible for the creation of new business models o Analysis of gaps at the makeup market and opportunities o Structuring digital communication plans and execute o Leadership of cross-functional teams; o P&L and ROI analysis;o Market analysis: share, distribution and brand positioning

o Leader in the brand relaunch project, with repositioning study, design and concept;o Product development according to concept creation;o Project management, monitoring delivery of critical MP and product delivery (release);o Leadership of cross-functional teams;o P&L and ROI analysis;o Market analysis: share, distribution and brand positioning;o Management reports and presentations;

o Coordination customer migration strategies for the online environmento Creation of new online sales channelso Product offer analysis and on digital channels resultso Responsible for managing channels of contact with the consumer;o Fraud Monitoring in the online environmento Performance analysis of digital channels and improvements and six sigma process o Participation in the management of Itaucard APP and Bankline

o Responsible for the product development of the brands Heinz and Quero; o Analysis of the P & L and product cost; o Participation in the planning of marketing - brand plan, innovation funnel, branding; o Participation in the repositioning of Heinz and I brand in the market; o Analysis of the performance of products every month in revenue and volume; o Participation in projects for improving products; o Participation in the creation of the new site and plan for social networking; o Contact the agency for the development of the art new products, repositioning and brand activations; o Controlling the media packets (control of use). Check the delivery of media and weekly / monthly reports of each agency o Development of communication materials o Monitor the media plano Budget Control

o Development of materials for meeting with agencies o Analyze the data for planning and outcome o Supporting the events, actions and activities of the Marketing o Controlling the media packets (control of use). Check the delivery of media and weekly / monthly reports of each agency o Development of communication materials o Monitor the media plan

o Responsible for managing the company, act and decide on their internal processes as the realization of Strategic Planning, Selection Process and Co-management for new directors. o Responsible to manage the relationship between the Agency and its customers, as FUVEST, Jan de Quay and contacts, as ISDIN, Battle of Concepts and Azuma Kirim, Guidu. o Elaborated the Communication Planning and Media Planning. o Studied and performed the different research methods. o the organized and executed events such as parties, workshops, seminars and academic meetings. o Contact the graphic and follow the stages of printing. o taught the trainees in developed and led projects. o wrote and participated in the structuring of institutional blog, twitter and facebook ECA Jr.