WPP is the world's largest communication (advertising, public relations, technology, commerce and media) company. GroupM, is the Media operation within WPP group, where EssenceMediacom holds the #1 Global agency ranking position.Leading the EssenceMediacom Media Consulting agency team. Overall country P&L responsibility. Reporting into GroupM CEO and EMEA COO and member of European Leadership team. Job Mission:1/ Delivering growth objectives through new Business acquisition and of margin enhancing services2/ Setting up new organization framework3/ Excelling in terms of Service delivery

Upfield is the largest plant-based Foods Company in the world (3 Billion €), present in 69 countries, with #1 position in 44 countries and 3.500 employees. KKR (leading global investment firm with $168bn in assets) is the main shareholder. Upfield was formed following the divestment done by Unilever from its Vegetable Spreads portfolio of brands (Planta, Becel, Becel Proactiv, Vaqueiro, Flora and Tulicreme). Upfield Portugal, is the Leading Player in the Vegetable Spreads category in Portugal.Overall country P&L responsibility (50 million € business). Operating in Retail, Foodservice and Industrial channels, leading a team of 20 people (15 managers), reporting to the General Manager South-West & Central Eastern Europe (800 million €) and member of European Leadership team. After preparing the spin-off from this business at Unilever for 9 month, Upfield started on the 1st July 2018.Job Mission: 1/Delivering growth ambitions; 2/ Setting up new organization (Sales, Marketing, HR, Finance, Planning, Legal); 3/ Leading new Upfield PT 'Leadership team'Key Outcomes:1/ After 9 months, business performance has been accelerated into a growth momentum 2/ Design and Recruitment from new Upfield Portugal organization done on time and in full, with smooth Business transition from Unilever to Upfield 3/ Full relaunch from Becel brand, and launch of Becel Vegetable Beverages Innovation into a new segment for the brand4/ Acceleration of Retail performance, by implementing different “Value creation” initiatives 5/ Setting up partnership with Unilever Portugal Foodservice company

Member of Unilever JM Executive Committee, led the Unilever Foods Brands portfolio with full P&L responsibility, representing 90 million € business, with a team of 16 (7 managers), reporting to Unilever JM CEO. In addition also Lead the ‘Consumer & Market Insights’ team. Job Mission: 1/ Transform Foods Portfolio addressing changing consumer trends, by delivering Market share growth; 2/ Increase overall business integration of CMI functionKey Outcomes:1/ Launch of “Butter tasting” platform in Vegetable Spreads with full mix development at local level involving close collaboration with R&D, Legal, Nutrition teams. This platform represents close to 50% of total business and has allowed to gain share against key competitors.2/ Launch of Calvé Peanut Butter, representing the entry into a new market segment for Unilever JM, achieved market leadership in the segment after 2 years3/ Launch of new brands: Hellmans Mayo, Maille Mustard with Hellmans mayo becoming brand #2 in the Dressings market 2 years after launch 4/ Launch of 'Knorr sustainability program' establishing partnerships with Portuguese farmers supplying ingredients for the brand5/ Launch of “Economy mixes” mixes during crisis periods, defending business share vs. Private Labels

During this period, on top of my business responsibilities, I was also Media Director at Unilever Portugal (#1 advertiser in Portugal), leading the overall Media / Digital agenda and transformation. Managing Director at “Alliance Group” (media buying consortium of leading FMCG companies in Portugal) responsible for negotiating largest Media budget in Portugal with key Broadcasters.Job Mission: 1/ Drive transformation of Media function, by equipping marketing Team with Digital skills; 2/ Negotiating yearly Media dealsKey Outcomes:1/ Lead the Digital Transformation of Unilever JM Marketing team, driving an intensive training program for 40+ marketeers (Search, Video, 'Social), resulting in: a/ Increase of Digital investment b/ 3 Digital Branded best practices selected to by Google to be showcased as PT best practices at Google PT annual meeting c/ JBP (Joint Business Plan) signature with Google2/ Lead Media yearly direct negotiations with key Broadcasters, delivering double digit GRP cost reductions3/ Alignment on negotiation strategy with CEO's / CMO's from “Alliance Group” consortium

Led the Unilever JM Beverages and Ice Cream portfolio of brands with full P&L responsibility, representing 110 million € business, with a team of 20 (8 managers), reporting to OOH (Out of Home) Business Unit VPJob Mission: 1. Drive OOH portfolio as a ’grow aggressive’ priority inside ULJM 2. Build Lipton Ice Tea partnership with PLI (Pepsi Lipton International)Key Outcomes:1/ OOH Business Unit gained share in Unilever JM during period. Grew Impulse Ice Cream business with strong focus on Magnum brand and Kids portfolio: 2/ Lead the yearly negotiation between Unilever JM and PLI (Pepsi Lipton International) for Lipton Ice Tea plans

Led the Lipton Ice Tea Brand Innovation and Communication Strategy for all European geographies (East + West Europe), representing 500 million € business. Lead a team of 5 managers, worked in a multicultural and strong matrix organization (with R&D, CMI, Legal etc.) environment. Part of the Regional Beverages Leadership team and reported to the European Beverages VP.Job Mission: 1/Develop Brand Positioning and create Global Communication and Innovation plans for Lipton Ice Tea. Ensured countries oversight and joint business plan (key markets: FR, PT, BE, NL, GE, IT, CEE) delivering sustained high single-digit growth during the period; 2/Manage brand transition to new Business setup with PLI (Pepsi Lipton International) Key Outcomes:1/ Developed 5 European new marketing campaigns aired across multiple countries, decisively contributing to the brand growth 2/ Finetuning and re-launch of the Lipton Ice 'Green Tea' platform (full mix) which was launched across 7 countries 3/ Full accountability for overseeing the alignment from the individual country plans with the European strategy4/ Responsible to migrate the Marketing function into the newly created PLI (Pepsi Lipton International) JV 5/ 6-month support to the Brazilian LIT business, working together with the local Pepsi bottler, in order to deliver a compelling and locally relevant 3year Marketing Plan that brought the business back to growth