Bruno Bernard Email & Phone Number

Atlanta, GA, US

• Responsible for weekly/monthly performance management, which includes reporting on revenue, volume, share, transaction metrics.
• Monitors performance versus execution objectives, re-plans as necessary and provides feedback to key stakeholders. Also, manages discretionary budgets based on regional need.
• Executes the commercial strategy and plans with franchise (bottling partners) owners for local market execution.
• Responsible for collaborating on the contingency plan to deliver annual business plan performance in channels to include revenue, volume, share, net outlets, SOVI (share of visual inventory), and pricing.
• Standardizes common approach to capability building based on bottler segmentation.
• Assesses local Bottler commercial capabilities against established commercial strategies and objectives using the core measures within the Global Commercial Leadership Diagnostic Analysis Model; identifying gaps and.

Atlanta, GA, US

• Act as expert user of CAS TPM Technology to facilitate day-to-day operations across the cross functional teams: IT, Sales, Finance, Commercial.
• Oversight of daily operations with IT deployment teams and business partners ensuring project timelines and deliverables are met.
• Tracks, monitors, and manages progress against key milestones related to system performance; defect resolution, enhancements and accuracy.
• Accountable for daily routines designed to resolve issues and enhance user performance of TPM CAS technology.
• Act as an integrated partner with cross-functional teams to identify new or improvement opportunities for system and/or process improvements driven by TPM CAS technology.
• Responsible for day to day operation, functionality and coherency of Data Processing Technology (Data Lake) that supports sales and commercial teams.

Atlanta, GA, US

• Hired, trained, and coached team of 5 business analysts that supports the Finance, Revenue Growth Management and Sales Teams in terms of forecasting, planning, and pricing.
• Managed the development, production and validation of financial reports using tools such as Tableau and their distribution to upper management.
• Worked closely with Trade Promotion Optimization department to fine tune investment through ROI and post-event analysis.
• Oversaw data-entry for all National Retail Sales customers managed by NRS Finance or bottlers and their Trade Spend budget using Trade Promotion Management software (CAS) and reporting solution (MicroStrategy).
• Proactively identified trends, patterns and voids to come up with action plan.

Atlanta, GA, US

• Created forecast and budget; submitted pricing; and performed SOX audit. Improved forecast accuracy by 10% and reduced price discrepancies by 20%.
• Provided thought leadership for account team in shaping direction Coca-Cola takes with the customer in regard to planning, pricing and trade management
• Provided perspective on pricing & promotional ideas for gap closure vs. plan
• Provided input to Forecast team on mid- to long-term implications, Trade Spend Checkbook deployment, and guidance on key promotional events
• Franchise Leadership role in gaining alignment for price/package/promotion plans across system bottling partners
• Led Customer Annual Price Package Planning Process

Atlanta, GA, US

• Ensured flawless execution of programs throughout the system
• Co-Developed and implemented Annual Business Plans which support business objectives
• Managed call points in collaboration with the bottlers focused on Execution, Distribution, Problem Resolution, and Process Management
• Ensured business plan and marketing activities are developed and executed to deliver volume, profit, and customer satisfaction
• Grew level of customer satisfaction, maintained win/win business relationship, and ensured effective communication with all key buying influences
• Aligned system resources to implement promotional programs according to plan, schedule, and budget

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Business Administration - Bba, Business Administration And Management, General