Bruno Bernard Email & Phone Number

Atlanta, Ga, Us

• Responsible for weekly/monthly performance management, which includes reporting on revenue, volume, share, transaction metrics. • Monitors performance versus execution objectives, re-plans as necessary and provides feedback to key stakeholders. Also, manages discretionary budgets based on regional need. • Executes the commercial strategy and plans with franchise (bottling partners) owners for local market execution. • Responsible for collaborating on the contingency plan to deliver annual business plan performance in channels to include revenue, volume, share, net outlets, SOVI (share of visual inventory), and pricing. • Standardizes common approach to capability building based on bottler segmentation. • Assesses local Bottler commercial capabilities against established commercial strategies and objectives using the core measures within the Global Commercial Leadership Diagnostic Analysis Model; identifying gaps and develops action plans to improve capabilities. • Coordinate's training/development enables more effective processes, scorecards and business routines to achieve the annual business plan. • Work with franchise commercial manager to steward the planning process that is in place bi-monthly, ensuring all customer plans are included. • Be the subject matter expert for Large Store, Small Store and Foodservice & On-Premise Channel Plans and work with respective Directors and their sales teams at the bottlers to execute the plan. Participate in all channel planning routines from Atlanta. • Provides Bottler performance feedback to Franchise Leadership “serving as voice of the market.” • Monitor's market conditions and reports competitive activity to management, Bottler and local associates in order to understand program effectiveness and any implementation barriers. • Work with Commercial Manager to support the development of commercial stewardship bi-monthly planning stewardship.

Atlanta, Ga, Us

• Act as expert user of CAS TPM Technology to facilitate day-to-day operations across the cross functional teams: IT, Sales, Finance, Commercial.• Oversight of daily operations with IT deployment teams and business partners ensuring project timelines and deliverables are met.• Tracks, monitors, and manages progress against key milestones related to system performance; defect resolution, enhancements and accuracy.• Accountable for daily routines designed to resolve issues and enhance user performance of TPM CAS technology.• Act as an integrated partner with cross-functional teams to identify new or improvement opportunities for system and/or process improvements driven by TPM CAS technology.• Responsible for day to day operation, functionality and coherency of Data Processing Technology (Data Lake) that supports sales and commercial teams.• Lead group in designing reporting to advance standardization of business analysis outputs across the cross functional teams: Sales, Finance, Commercial.• Act as expert of CAS TPM Technology and understand the implications from interactions with other internal systems (SAP, Oracle, 3rd party data lakes etc.).• Attend industry initiatives to remain knowledgeable of best practices and trends.• Remain active in professional networks related to sales systems and trade management to enhance MMBU Warehouse Juice exposure and gain relevant knowledge.

Atlanta, Ga, Us

• Hired, trained, and coached team of 5 business analysts that supports the Finance, Revenue Growth Management and Sales Teams in terms of forecasting, planning, and pricing.• Managed the development, production and validation of financial reports using tools such as Tableau and their distribution to upper management.• Worked closely with Trade Promotion Optimization department to fine tune investment through ROI and post-event analysis.• Oversaw data-entry for all National Retail Sales customers managed by NRS Finance or bottlers and their Trade Spend budget using Trade Promotion Management software (CAS) and reporting solution (MicroStrategy).• Proactively identified trends, patterns and voids to come up with action plan.

Atlanta, Ga, Us

• Created forecast and budget; submitted pricing; and performed SOX audit. Improved forecast accuracy by 10% and reduced price discrepancies by 20%.• Provided thought leadership for account team in shaping direction Coca-Cola takes with the customer in regard to planning, pricing and trade management• Provided perspective on pricing & promotional ideas for gap closure vs. plan• Provided input to Forecast team on mid- to long-term implications, Trade Spend Checkbook deployment, and guidance on key promotional events• Franchise Leadership role in gaining alignment for price/package/promotion plans across system bottling partners• Led Customer Annual Price Package Planning Process• Supported Customer Performance Management Routines by running the weekly/monthly/quarterly forecasting and business review process

Atlanta, Ga, Us

• Ensured flawless execution of programs throughout the system• Co-Developed and implemented Annual Business Plans which support business objectives• Managed call points in collaboration with the bottlers focused on Execution, Distribution, Problem Resolution, and Process Management• Ensured business plan and marketing activities are developed and executed to deliver volume, profit, and customer satisfaction• Grew level of customer satisfaction, maintained win/win business relationship, and ensured effective communication with all key buying influences• Aligned system resources to implement promotional programs according to plan, schedule, and budget

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Business Administration - Bba, Business Administration And Management, General