Bruno Botton

Bruno Botton Email and Phone Number

Coach Certifié I Consultant Research & Data I Trusted Advisor @ NowWhat?
Pólo II - Pinhal de Marrocos, Coimbra,Coimbra 3030-290,Portugal
Bruno Botton's Location
Greater Paris Metropolitan Region, France
Bruno Botton's Contact Details

Bruno Botton personal email

n/a
About Bruno Botton

Coach professionnel certifié, doublé de solides expériences managériales, je serais ravi de vous accompagner sur des problématiques de prise de fonction, transition professionnelle, équilibre vie pro/vie perso, préparation à la retraite, coaching de dirigeant, etc.

Bruno Botton's Current Company Details
NowWhat?

Nowwhat?

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Coach Certifié I Consultant Research & Data I Trusted Advisor
Pólo II - Pinhal de Marrocos, Coimbra,Coimbra 3030-290,Portugal
Website:
nowwhat.nei.dei.uc.pt
Employees:
12
Bruno Botton Work Experience Details
  • Nowwhat?
    Independent Consultant
    Nowwhat? Oct 2018 - Present
    Paris Area, France
    Le marché des Etudes s’est probablement davantage transformé au cours des 3 ou 4 dernières années, qu’au cours des 15 précédentes – mesures passives, IA, données comportementales et transactionnelles de tout poil, hybridation, etc. Au delà des avancées technologiques remarquables, tant en termes de recueil que d’analyse, l’enjeu de fond reste le même: donner du sens à la masse d’informations à la disposition des marketeurs, rendre la donnée utile et actionnable et formuler des recommandations vraiment opérationnelles à même d’éclairer la prise de décision.Avec 35 années d’expérience au service de grandes marques françaises et internationales, je serais ravi de vous aider à transformer votre eco-système Etudes et Data en décisions business. Mon credo: transformer le What? en So What? ... puis en Now What?
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  • Gfk
    Managing Director - Gfk Isl
    Gfk Mar 2012 - Oct 2018
    Paris Area, France
    Full managerial responsibilities of GfK Custom business - approx. 30m€ turn-over, 130 employees. Business strategy, Talent acquisition and development, P&L improvement, stakeholder Relationships (GfK HQ), structural re-organisations, digital transformation and data sciences deployment, etc.Senior Advisor on main services lines/expertises: Brand Management & Customer Experience, Market & Consumer Understanding, Market Opportunity & Innovation, Retail & Shopper.
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  • Kantar
    Directeur Général Adjoint - Tns Sofres
    Kantar Jan 2011 - Mar 2012
    Paris Area, France
    As member of the Kantar-TNS Sofres Board, contributed to the overall management of the company. In charge of the direct management of the Consumer and Leisure/Tourism business: P&L responsibilities, business development, talent development (across a team of 100+ consultant and directors).
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  • Kantar
    Global Account Director - Kantar Tns Group
    Kantar Mar 2007 - Jul 2011
    Paris Area, France
    As Global Account Director for Nestlé, led the global team (150+ members) across approx. 50+ markets, developed the account strategy (cross-sell and up-sell) and relationships with global Nestlé stakeholders. Developed relevant solutions for Strategic Business Units to help identify growth opportunities for the different Nestlé's businesses (Innovation & renovation, Brand management, market understanding, shopper and retail strategy). Led global pitches. Monitored implementation of projects together with regional and local teams, and turn research outputs into actionable consumer insights. Developed projects across the wider Kantar/WPP network.
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  • Kantar
    Global Director Branding & Communication - Research International Group (Wpp)
    Kantar 2002 - 2007
    In charge of the management and development of the Branding & Communication service line for the Research International Group, incl. Brand Equity, Brand tracking, Brand management, Communication tracker, Communication testing, etc.
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  • Kantar
    Chief Executive Officer (Ceo) - Research International France (Wpp)
    Kantar 1988 - 2002
    Over the years, covered all stages from Research Director up to CEO of the French arm of Research International. Managed all aspects of the company with a team of 140 employees and a turn over of 30m€.
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  • Larousse
    Responsable Des Etudes
    Larousse Sep 1986 - Sep 1988
    Paris Area, France
    Created the Insights' role within Larousse Publishing. Helped Editors to better understand their market and potential consumers, identify met and unmet needs, assess potential of new collections, etc.
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  • Burke Marketing Research
    Chargé D'Études
    Burke Marketing Research 1983 - 1986
    Paris Area, France

Bruno Botton Skills

Customer Insight Segmentation Marketing Research Brand Equity Consumer Behaviour Advertising Research Fmcg Strategic Thinking Analytics Market Research Strategy Quantitative Research Market Analysis Qualitative Research Integrated Marketing Competitive Analysis Market Intelligence Brand Architecture Shopper Marketing Competitive Intelligence Consumer Insight Business Insights Focus Groups Survey Design Questionnaire Design Ethnography Primary Research Positioning Product Innovation Brand Loyalty Online Research Insight Generation Fast Moving Consumer Goods Consumer Behavior

Bruno Botton Education Details

Frequently Asked Questions about Bruno Botton

What company does Bruno Botton work for?

Bruno Botton works for Nowwhat?

What is Bruno Botton's role at the current company?

Bruno Botton's current role is Coach Certifié I Consultant Research & Data I Trusted Advisor.

What is Bruno Botton's email address?

Bruno Botton's email address is br****@****gfk.com

What schools did Bruno Botton attend?

Bruno Botton attended Université Paris Dauphine, Skema Business School.

What skills is Bruno Botton known for?

Bruno Botton has skills like Customer Insight, Segmentation, Marketing Research, Brand Equity, Consumer Behaviour, Advertising Research, Fmcg, Strategic Thinking, Analytics, Market Research, Strategy, Quantitative Research.

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