Bruno Botton Email & Phone Number

Paris Area, France

Le marché des Etudes s’est probablement davantage transformé au cours des 3 ou 4 dernières années, qu’au cours des 15 précédentes – mesures passives, IA, données comportementales et transactionnelles de tout poil, hybridation, etc. Au delà des avancées technologiques remarquables, tant en termes de recueil que d’analyse, l’enjeu de fond reste le même: donner du sens à la masse d’informations à la disposition des marketeurs, rendre la donnée utile et actionnable et formuler des recommandations vraiment opérationnelles à même d’éclairer la prise de décision.Avec 35 années d’expérience au service de grandes marques françaises et internationales, je serais ravi de vous aider à transformer votre eco-système Etudes et Data en décisions business. Mon credo: transformer le What? en So What? ... puis en Now What?

Paris Area, France

Full managerial responsibilities of GfK Custom business - approx. 30m€ turn-over, 130 employees. Business strategy, Talent acquisition and development, P&L improvement, stakeholder Relationships (GfK HQ), structural re-organisations, digital transformation and data sciences deployment, etc.Senior Advisor on main services lines/expertises: Brand Management & Customer Experience, Market & Consumer Understanding, Market Opportunity & Innovation, Retail & Shopper.

Paris Area, France

As member of the Kantar-TNS Sofres Board, contributed to the overall management of the company. In charge of the direct management of the Consumer and Leisure/Tourism business: P&L responsibilities, business development, talent development (across a team of 100+ consultant and directors).

Paris Area, France

As Global Account Director for Nestlé, led the global team (150+ members) across approx. 50+ markets, developed the account strategy (cross-sell and up-sell) and relationships with global Nestlé stakeholders. Developed relevant solutions for Strategic Business Units to help identify growth opportunities for the different Nestlé's businesses (Innovation & renovation, Brand management, market understanding, shopper and retail strategy). Led global pitches. Monitored implementation of projects together with regional and local teams, and turn research outputs into actionable consumer insights. Developed projects across the wider Kantar/WPP network.

In charge of the management and development of the Branding & Communication service line for the Research International Group, incl. Brand Equity, Brand tracking, Brand management, Communication tracker, Communication testing, etc.

Over the years, covered all stages from Research Director up to CEO of the French arm of Research International. Managed all aspects of the company with a team of 140 employees and a turn over of 30m€.

Paris Area, France

Created the Insights' role within Larousse Publishing. Helped Editors to better understand their market and potential consumers, identify met and unmet needs, assess potential of new collections, etc.

Paris Area, France

Master 2/Dess, Marketing

Education record