My last 4 years were dedicated to Betmotion and as Head of SEO I got involved with all areas of the company, such as Product, Finance, Copywriting, CRM, Affiliates, Social Media, Paid Media and IT. I reported directly to the COO, CMO and the owner.I participated in Back-office migration, migration of the entire URL structure, keyword research, vertical content optimization, creation and execution of the whole SEO strategy.I actively participated in the front-end migration, executing a design sprint, creating wireframes, UI and layouts, using Figma tool. A job done together with the marketing, product and IT team.Together with a developer on the SEO team, we created landing pages focused on organic positioning and promotional landing pages for the Affiliate, Social Media, Paid Media and CRM team. Optimizations in Wordpress used by the blog.We guided the Content team, created training courses and carried out a weekly follow-up.We performed optimizations in the user registration and deposit flow, heat map studies, A/B tests, page speed optimization, use of scripts to optimize the entire consolidated image base.

In this home decoration startup, incubated within one of the largest portals in the Brazilian real estate market, we grew almost 3x the total accesses, a work done together with the entire marketing and engineering team. I related to the areas of CRM, Inbound Marketing, Social, Design / UX and mainly with the engineering / IT team.I created automated reports / dashboards, updated daily and used by the board to monitor the numbers, as well as a spreadsheet used as a basis for creating the monthly report, used by the entire company.

Our biggest challenge was to organically grow the largest vehicle sales portal in Brazil, Webmotors.com.br. I conducted training for more than 50 employees, from the IT, writing, marketing and commercial areas. Our objective with the training was showing the importance of SEO, in addition to increasing the independence of the teams and reducing rework.Some Clients: Webmotors, Hertz, BMW Brazil, Fisk, C&C, Onodera, Senac RJ

I supervised a SEO team, which created, executed and measured the SEO strategy of each client, usually large e-commerces in Brazil, with hundreds of thousands of indexed pages and millions in monthly sales organically.I created SEO training for marketing and product registration teams, and ran the training locally for the clients.Reported directly to CMOs and CEOs.Some Clients: Electrolux, Serasa Experian, Western Union, Ricardo Eletro, Citylar, Eletroshopping, Insinuante, Marisa, Telhanorte, Chili Beans, Camisaria Colombo, Drogaria Araújo, Connect Parts

Along with an SEO intern, we guided the implementation of KateSpade's e-commerce in Brazil.We optimized a network of franchises with more than 400 units, working on individual pages for each unit and managing and optimizing the Google Business registration of all units.Some Clients: Kate Spade, D'pil Brasil

Optimization and coding real estate (USA) market websites, in a super competitive and mature niche compared to the Brazilian market.Creation and execution of SEO strategies for multinationals such as Allianz and Bayer.Creation and presentation of performance reports for clients.Communication with clients and demand management with interns and SEO writers.Weekly publication of content on a blog focused on SEO.Some Clients: Allianz, Bayer, NET/Claro, Foreclosure1.com

As an intern, I conducted daily studies on SEO and how search engines work. Publishing and optimizing content on Wordpress blogs.Maintenance and optimization of Wordpress blogs, coding in HTML, CSS and JavaScript.