Bruno Ferrari is a CEO | Managing Director | Country Manager at Blue Cycle & Fishing Brazil & Shimano Mexico at Blue Cycle & Fishing Distribuidora S/A. Colleagues describe him as "For over two years, I have worked with Bruno, who is a skilled sales professional with a long-term vision and innovative ideas. Bruno developed the new sales strategy for the wholesale channel focused on business growth and continuity, assessing long-term profit margins and developing crucial partnerships with distributors and customers from national accounts to enable the company’s achievements. In addition, Bruno is a resilient team member, skilled communicator, problem-solving oriented and an admired leader for his team." and "I’ve had the pleasure of working with Bruno in Brazil during 3y. Bruno is one of the few Senior Executives I’ve met in 3 years of Lindt Sprungli that knows how to have fun, while doing a very serious job. He can handle tough situations with a very smothly and smart way. He was crucial to build and develop the wholesale channel at Lindt Sprungli Brazil and left a strong team prepared to continue the great work on the right tracks to keep growing the results in the Brazilian market."