Bruno Ferrer Email & Phone Number

Aumor Perfeito: Encontre seu melhor amigo 🐾 Plataforma que impulsiona a adoção de pets, conectando ONGs responsáveis com interessados em adotar e facilitando o processo de validação das partes, garantindo um lar seguro para os animais adotados.A ideia para o Aumor Perfeito surgiu da convicção de que a tecnologia tem o poder de causar um impacto positivo. Nosso objetivo é que cada animal viva em um ambiente digno, com cuidado e amor, e cada pessoa encontre seu companheiro peludo ideal.- AWS for Startups program- Google Cloud for Startups program- Sebrae for Startups

Rio De Janeiro, Brasil

Goal: +USD200k revenue with NO EMPLOYEESwww.cariocabasketballcrew.com.br

São Paulo, Brazil

- Gestão do processo de M&A ChefsClub+CRM&Bonus- Criação e estruturação da unidade de negócios- Desenvolvimento e implementação de processos para gestão da área- 800 novos clientes (1o ano de operação)- R$3,5MM receita anual-------------------xx------------------ Founder of the Food Service BU at CRM&Bonus- Giftback Loyalty Program product market fit and growth at the Food Service segment- Pre-sales, Sales and CS process revamp to boost eficiency- 800 new clients during the 1st year- R$3,5MM annual revenue

Rio De Janeiro, Brasil

- Líder do processo de M&A ChefsClub + CRM&Bonus- Reestruturação da empresa (pós-pandemia COVID)- Gerenciamento das áreas de Marketing, Vendas, Trade Marketing, Atendimento e Financeiro----------------------------xx----------------------------- Leadership of the M&A process (before and after day one) with CRM&Bonus- Sales, Marketing, Operations and Trade Marketing leardership- Strategic turn-around after pandemic impact at the business

São Paulo, Brazil

- Gestor de Categoria para as 50 principais redes do varejo alimentar- Reestruturação e ampliação da área de Gerenciamento de Categoria- +1.000 lojas com reformulação da gôndola (ambientação e organização) - Implementação do software de automação do gerenciamento de categoria - National Category Manager for more than 50 retailers- Orientação estratpégica sobre a categoria e consumidor para outras áreas da empresa---------------------------xx------------------------ Category Manager for Top 50 Off Trade Retailers- Development and implementation of a new structure for the Category Development area- Expansion of new shopper experience´s initiatives (+1.000 stores)- Symphony Retail software implementation (Category Management automatization)- Insights and strategic guidelines for new shoppercentric initiatives/ products

São Paulo

- Reestruturação da estratégia de Trade Marketing no varejo- Implementação da auditoria por imagem (software de reconhecimento de imagem) em +2.000 lojas- Desenvolvimento do plano de negócios (JBP) para os Top 50 varejistas- Gestão e alocação de budget (+R$200 MM)- Certificação Six Sigma Green Belt---------------------xx-------------------- Reshape Trade Marketing Execution guidelines according to Off Trade Stores Segmentation- Implementation of an Independent Audit with image recognition tecnology for Trade Marketing execution- Develop an Execution Business Plan for retail chains- Plan and alocate trade marketing budget nationwide- Six Sigma Green Belt Project: Efficiency increase in Campaings at Off Trade stores

São Paulo

- Definição das estratégias de Trade Marketing (Skol, Brahma e Antarctica)- +30 campanhas integradas nos canais de On Trade e Off Trade - Gestão do budget (R$50MM)- Gerenciamento da execução das campanhas (7 Regionais/ +400 funcionários)- Desenvolvimento e Lançamento da marca Mini Retornáveis- Projeto Six Sigma Green Belt----------------------xx----------------------------------------- Develop Trade Marketing iniciatives and POC Materials for Ambev's Mainstream brands - Skol, Brahma and Antarctica- Integrate On Trade and Off Trade initiatives with the brand's platforms and strategy- Plan and alocate trade marketing budget nationwide- Campaigns' follow up with DDCs (distribution centers) and Regional Offices- Lead Mini Retornáveis Campaign: Insight Generation, Media Strategy (ATL and BTL) and Trade Marketing- Green Belt Project: Improve On Trade execution strategy and segmentation

São Paulo Area, Brazil

- Definição das estratégias de Trade Marketing (Marcas Premium)- +15 campanhas integradas nos canais de On Trade e Off Trade - Gestão do budget (R$30MM)- Gerenciamento da execução das campanhas (7 Regionais/ +400 funcionários)--------------------------------xx--------------------------------- Develop Trade Marketing iniciatives and POC Materials for Ambev's Global Brands - Budweiser, Stella Artois and Corona - and Domestic Premium - Original, Bohemia and Serra Malte- Integrate On Trade, Off Trade and Digital initiatives with the brand's platform- Plan and alocate trade marketing budget nationwide- Campaigns' follow up with DDCs (distribution centers) and Regional Offices

Rio De Janeiro Area, Brazil

- 2.300 clientes (Centro e Zona Sul do Rio de Janeiro)- Gestão de 20 vendedores e 5 supervisores de vendas- +70% Share de Mercado (Nielsen) - Crescimento de vendas vs. Ano Anterior- Negociação de contratos e oportunidades na área de atuação-------------------------xx---------------------------- 2.300 POS in Rio de Janeiro's Downtown and turist area (bars)- Lead 20 Sales men and 5 Sales Supervisors- Increase volume and distribution x last year- Increase Market Share (Nielsen)- Guarantee the trade marketing execution and the correct price policy at the POS- Search for new sales oportunities (events, new POS, competitor's contract POS)

Rio De Janeiro Area, Brazil

Main responsibilities:- Manage all Trade Marketing initiatives and coordinate the field execution in Rio de Janeiro’s most important geographic area (Downtown and South) - Lead the Carnival and World Cup 2014 projects - Lead directly 5 Trade-marketing Supervisors and indirectly 18 Sales Supervisors and 70 Salesmen - Guide the Distribution Center’s sales force (97 professionals) within the marketing initiatives

Região Dos Lagos, Rio De Janeiro

Sales Maneger at a third part distributor.Main responsibilities: - Lead the sales team (50 sales men, 8 supervisors and 2 sales managers) - Drive volume (sell in and sell out) and distribution increase - Develop and support Ambev's projects at the Distributor - Control and manage sales budget - Support marketing strategies

Rio De Janeiro Area, Brazil

Antarctica is the main beer brand in Rio de Janeiro (it's biggest market share) with more then 30% market share (2012) and 65% preference (2012).Main responsibilities: - Develop and implement marketing/sales strategies to drive share and volume increase; - Planning, negotiation and leading execution of Antarctica's marketing platforms - RJ; - Carnaval da BOA 2012: 5,5MM people festival - sponsorship of more than 40 street parades, 5.000 street vendors registrated and political relationship and negotiation (RioTur and SEOP) - São João da BOA: 1MM people impacted and sporsorship/support of more than 140 events - Trem do Samba: main celebration of Samba's Day in Rio de Janeiro - more than 40k people impacted during 1 weekend and street vendors registration

Rio De Janeiro Area, Brazil

Coordanate and execute POS campaings and product placement; Supervise the sales team; Assist the Sales Manager with internal tasks; Negotiate and execute marketing projects.

Brazil

We believe that great ideas can change the world. S1SE is a plataform that conects ideas to the people that can bring them to life.Start up stage: MVP developmentWhy did it fail?- No full-time founder- No tech founder/ tech partnerKey Lessons learned:+ Hardskills complementarity between founders+ Partner Agreement and roles set up before MVP development+ "Zero cost" MVP for small scale implementation+ Launch one feature at a time and share with trial customers

Brazil

Never Folds is a t-shirt brand for the young and free spirits.Start up stage: MVP executionWhy did it fail?- Founders with other professional prioritiesKey Lessons learned:+ Roles and expectations definition in the begining of the project+ At least one founder with full-time dedication

Shopping Nova AméricaAssistant to the Commercial Manager in negotiations, presentation materials and development of a special project with the auditing area.

Analyzer of the sales performance of the product-categories, developing POS campaigns and assisting the sales-force as an interface with other areas.

Professional Extension, Transformação Digital: Tecnologias E Suas Aplicações Práticas

Xba - Xponential Business Administration, Business Administration And Management, General

Business study with a fast paced and real life aproach of the challenges that managers and enterprises face in our new digital.

Master Of Business Administration - Mba, Business Innovation

Stanford Advanced Project Management Certificate, Project Management

Activities and Societies: Stanford Center for Professional Development - IPS Learning- 120 hours on-campus classes - Increase Project.

Mba, Marketing

Post-Graduate Certificate, Management

- Achievements: Worked in a multi-cultural environment, dealing with projects in areas such as HR, Marketing, Finance, IT and Strategic.

Post-Graduate Diploma, Management

- Achievements: interact with different american and international professionals and students, develop marketing and e-marketing/Social.

Bachelor, Business & Administration

- Achievements: develop the business and management concepts, optional classes in the Sales/Marketing and Strategic Planning areas.

High School

- Achievements: one of the top schools in Rio de Janeiro, and nationwide recoganized.