Bruno Larida Email and Phone Number
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At the helm of laribio consulting, my focus is on driving innovation in Diagnostics and Life Sciences, particularly in Immunoassays and PCR technologies. Our team’s strategy encompasses the creation of robust funding pitches and fostering alliances with key opinion leaders to propel corporate objectives. With a background as Vice President of Marketing at Seegene Technologies, my expertise lies in market strategizing and crafting go-to-market approaches.Leveraging my MBA and bilingual abilities in English and French, I excel in designing customized CRM solutions and enhancing online presence through comprehensive website development. At Seegene Technologies, our marketing initiatives were pivotal in navigating the challenges posed by the COVID-19 pandemic, demonstrating my capability to lead through unprecedented market conditions and contribute to the organization's resilience and growth.
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Chief Business OfficerOmios BiologicsSan Francisco, Ca, Us -
Visiting ProfessorPolytech Marseille Nov 2024 - PresentMarseille, Provence-Alpes-Côte D’Azur, FrEmpowered the next generation of biomedical innovators at Polytech Marseille. From ideation and market validation to pitch refinement and investor engagement, I provided hands-on mentorship and strategic guidance to help students realize their entrepreneurial ambitions. -
Visiting ProfessorAix-Marseille Graduate School Of Management - Iae Oct 2024 - PresentAix En Provence , 13089, FrShared expertise in biomedical innovation and entrepreneurship with the next generation of leaders. Designed and delivered a comprehensive course on "Biomedical Innovation to Market Success," equipping students with the practical skills needed to transform groundbreaking ideas into successful ventures. -
PresidentLaribio Consulting Nov 2022 - PresentWe provide consultancy services regarding Diagnostics, Life Sciences, and Medical Equipment with a strong focus on Immunoassays and PCR, including hardware, software, and reagents. We also deliver proactive support to corporate in raising funds by supporting designing pitch decks.We built alliances between founders with a network of domestic and global key opinion leaders aimed at achieving desired outcomes. -
Vice President Of MarketingSeegene Technologies Jun 2020 - Nov 2022Irvine, California, UsLead of the US Marketing department during the COVID-19 pandemic.During my role as Vice President - Marketing, I have provided valuable insights regarding the development of a 10-year business plan. It was one of my main responsibilities to properly allocate and utilize resources by planning and creating an annual marketing budget aligned with the marketing plan. I have also introduced a go-to-market strategy for RUO products with a strong focus on public health labs. I have automated marketing processes by designing, developing, and implementing customized and cloud-based CRM solutions. I also designed a company website with a blog, search tool, and call for action.My Key Contributions to this role:• Increased revenue by 10-folds by delivering effective guidance and direction to a team of direct reports.• Successfully launched COVID-19 PCR Assay and automated solution• Generated leads by devising and implementing marketing plans and elevated brand awareness by participating in trade shows, webinars, and customer meetings.• Improved public's organization perception by introducing PR plans, including press releases, publisher interviews, and blogs.• Achieved a 100x increase in followers by establishing social media strategy on LinkedIn and Twitter that ultimately improved corporate digital presence.• Increased corporate website traffic by improving SEO, including Wikipedia page.• Co-authored several articles for MLO and Clinical Lab• Coordinated response to the Request for Proposal from HHS and DOD for expanding U.S. Testing Capacity Using Coordination Hubs and was selected as a finalist. -
Vice President - Country ManagerAesku.Inc Jan 2015 - May 2020Wendelsheim, Rheinland-Pfalz, DeManagement of the AESKU.DIAGNOSTICS North American subsidiary.During my role as Vice President and Country Manager, I have guided and directed a team of nine people while formulating data-driven reports and presenting them to the CEO for informed decision-making. I directed overall aspects regarding the development and commercial launch of an Autoimmune Immunofluorescence Assay Quality Control product line and associated web portal. I oversaw the QC product line's research and development, manufacturing, regulatory processes, and marketing activities. One of my key tasks was conceptualizing and implementing a manufacturing scale-up plan with a keen focus on meeting forecasted growth. Within this job role, I have ensured the transparency of cash by updating and executing a new accounting system. As a part of this job role, I conducted interviews to hire voidable RA managers and established an RA strategy.My Key Contributions to this role:• Improved field personnel efficiency by reorganizing sales and technical support team.• Earned promotion to "Vice President - Country Manager" position for consistently exceeding performance expectations and demonstrating ability to excel in higher responsibility roles.• Cleared and managed clinical trials and FDA 510(k) submission of HELIOS (first and only fully automated IFA system).• Established business milestones by creating and implementing five-year business plan.• Ensured proper allocation and utilization of resources by creating and managing annual budgets.• Oversaw response to Request for Proposal from one of largest laboratory organizations in the world and presented HELIOS solution to laboratory technical board. • Established and launched customized and cloud-based CRM solution -
Vice President – Commercial OperationsAesku.Inc Jan 2011 - Dec 2014Wendelsheim, Rheinland-Pfalz, DeManagement of commercial operations for AESKU.DIAGNOSTICS US and Canada, including sales, marketing, logistics, HR, RA/QA, accounting and finance.This position reported to the CEODuring my role as Vice President of Commercial Operations, I guided and directed six people team that increased sales by 30%+ within two years. I also established and implemented a five-year business plan in adherence to forecasted future deals. Through communication skills, I have negotiated favorable lease terms and opened an office in California. I also complied with US regulatory requirements while developing a warehouse with cold room.My Key Contributions to this role:• Devised and implemented social network strategy: Twitter (3,700 followers) and LinkedIn. Launched and managed internet campaigns (Google AdWords and LinkedIn).• Influenced audience and made brand instantly appealing through product placement in TV shows (House MD and Grey's Anatomy).• Assessed organizational staffing requirements and hired customer service, sales, and field support teams.• Delivered support with FDA 510(k) submission of two products in close coordination with Germany and consultants. -
Global Marketing DirectorBio-Rad Laboratories 2006 - Dec 2010Hercules, Ca, UsDirected the marketing department of Bio-Rad’s Autoimmune business unit, implemented strategic marketing planning process, executed tactical marketing plans, and drove business development, new product development and product launches, including instrumentation and reagents (IFA, EIA and multiplex technologies). -
Senior Product ManagerBio-Rad Laboratories 2002 - 2006Hercules, Ca, UsWorldwide launch and management of the autoimmune product line on the BioPlex™ 2200 - the first fully automated, random access, multiplex system (Luminex bead multi-array technology). -
Product ManagerBio-Rad Laboratories 2000 - 2002Hercules, Ca, UsManagement of the autoimmune IFA product line and instrumentation -
Export Area ManagerBio-Rad Laboratories 1999 - 2000Hercules, Ca, UsManaged a sales team in French Overseas and negotiated with distributors in Turkey and Israel for the sale of reagents and systems in the field of bacteriology, virology, blood virus, immuno-hematology and autoimmunity -
Instrument Sales SpecialistSanofi Diagnostics Pasteur 1998 - 1999Directed sales and account management of the ACCESS® Immunoassay System in clinical laboratories; performed instrument demonstrations; trained laboratory managers and technicians in the southern France territory
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Technical Sales RepresentativeBiochem Immunosystèmes France S.A. 1995 - 1998Negotiated and sold reagents and systems in clinical laboratories in the immunoassay (SR1, Labotech, and Personal Lab), biochemistry (Toshiba systems) and hematology (9000 series) fields
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Reserve Officer8Th Marine Infantry Regiment 1995 - 1997
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Lieutenant4Th Marine Infantry Regiment 1994 - 1995Command of a platoon including 5 professional noncommissioned officers in charge of the military training of 40 volunteers for overseas
Bruno Larida Education Details
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Aix-Marseille Graduate School Of Management - IaeMarket Research And Negotiation -
York UniversityBusiness -
Aix-Marseille UniversityTechnical Sciences And Instrumentation -
Aix-Marseille UniversityMathematics And Physics -
Lycee De Provence
Frequently Asked Questions about Bruno Larida
What company does Bruno Larida work for?
Bruno Larida works for Omios Biologics
What is Bruno Larida's role at the current company?
Bruno Larida's current role is Chief Business Officer.
What is Bruno Larida's email address?
Bruno Larida's email address is br****@****ech.com
What is Bruno Larida's direct phone number?
Bruno Larida's direct phone number is (510) 761*****
What schools did Bruno Larida attend?
Bruno Larida attended Aix-Marseille Graduate School Of Management - Iae, York University, Aix-Marseille University, Aix-Marseille University, Lycee De Provence.
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