Bruno Larida Email & Phone Number

San Francisco, CA, US

Marseille, Provence-Alpes-Côte d’Azur, FR

Empowered the next generation of biomedical innovators at Polytech Marseille. From ideation and market validation to pitch refinement and investor engagement, I provided hands-on mentorship and strategic guidance to help students realize their entrepreneurial ambitions.

Aix En Provence, 13089, FR

Shared expertise in biomedical innovation and entrepreneurship with the next generation of leaders. Designed and delivered a comprehensive course on "Biomedical Innovation to Market Success," equipping students with the practical skills needed to transform groundbreaking ideas into successful ventures.

We provide consultancy services regarding Diagnostics, Life Sciences, and Medical Equipment with a strong focus on Immunoassays and PCR, including hardware, software, and reagents. We also deliver proactive support to corporate in raising funds by supporting designing pitch decks.We built alliances between founders with a network of domestic and global key.

Irvine, California, US

• Lead of the US Marketing department during the COVID-19 pandemic.During my role as Vice President - Marketing, I have provided valuable insights regarding the development of a 10-year business plan. It was one of my.
• Increased revenue by 10-folds by delivering effective guidance and direction to a team of direct reports.
• Successfully launched COVID-19 PCR Assay and automated solution
• Generated leads by devising and implementing marketing plans and elevated brand awareness by participating in trade shows, webinars, and customer meetings.
• Improved public's organization perception by introducing PR plans, including press releases, publisher interviews, and blogs.
• Achieved a 100x increase in followers by establishing social media strategy on LinkedIn and Twitter that ultimately improved corporate digital presence.

Wendelsheim, Rheinland-Pfalz, DE

• Management of the AESKU.DIAGNOSTICS North American subsidiary.During my role as Vice President and Country Manager, I have guided and directed a team of nine people while formulating data-driven reports and presenting.
• Improved field personnel efficiency by reorganizing sales and technical support team.
• Earned promotion to "Vice President - Country Manager" position for consistently exceeding performance expectations and demonstrating ability to excel in higher responsibility roles.
• Cleared and managed clinical trials and FDA 510(k) submission of HELIOS (first and only fully automated IFA system).
• Established business milestones by creating and implementing five-year business plan.
• Ensured proper allocation and utilization of resources by creating and managing annual budgets.

Wendelsheim, Rheinland-Pfalz, DE

• Management of commercial operations for AESKU.DIAGNOSTICS US and Canada, including sales, marketing, logistics, HR, RA/QA, accounting and finance.This position reported to the CEODuring my role as Vice President of.
• Devised and implemented social network strategy: Twitter (3,700 followers) and LinkedIn. Launched and managed internet campaigns (Google AdWords and LinkedIn).
• Influenced audience and made brand instantly appealing through product placement in TV shows (House MD and Grey's Anatomy).
• Assessed organizational staffing requirements and hired customer service, sales, and field support teams.
• Delivered support with FDA 510(k) submission of two products in close coordination with Germany and consultants.

Hercules, CA, US

Directed the marketing department of Bio-Rad’s Autoimmune business unit, implemented strategic marketing planning process, executed tactical marketing plans, and drove business development, new product development and product launches, including instrumentation and reagents (IFA, EIA and multiplex technologies).

Hercules, CA, US

Worldwide launch and management of the autoimmune product line on the BioPlex™ 2200 - the first fully automated, random access, multiplex system (Luminex bead multi-array technology).

Hercules, CA, US

Management of the autoimmune IFA product line and instrumentation

Hercules, CA, US

Managed a sales team in French Overseas and negotiated with distributors in Turkey and Israel for the sale of reagents and systems in the field of bacteriology, virology, blood virus, immuno-hematology and autoimmunity

Directed sales and account management of the ACCESS® Immunoassay System in clinical laboratories; performed instrument demonstrations; trained laboratory managers and technicians in the southern France territory

Negotiated and sold reagents and systems in clinical laboratories in the immunoassay (SR1, Labotech, and Personal Lab), biochemistry (Toshiba systems) and hematology (9000 series) fields

Command of a platoon including 5 professional noncommissioned officers in charge of the military training of 40 volunteers for overseas

Mba, Market Research And Negotiation

Mba, Business

Ms, Biomedical, Technical Sciences And Instrumentation

Bachelor Of Science (Bsc), Mathematics And Physics

Education record