Bruno Lazzarini Email & Phone Number

Porto, Pt

Porto, Portugal

• Developed business intelligence strategies and tools to support sales teams across Europe, Latin America, and Africa, translating data into actionable insights.• Analyzed energy markets globally, studying customers and competitors to drive strategic decisions.• Implemented a CRM Sales solution using Dynamics 365, meeting business requirements and processes.• Prepared executive presentations for top management using Power BI, linking internal and external data.

São Paulo E Região, Brasil

Development of long-term business intelligence strategies / analysis / tools to support Latin America sales team and product lines. Acting in conjunction with the global team in understanding business challenges, delivering metrics, KPIs and data reporting to support decision making, revenue increase and business growth. Preparation of key information to support the finance operational plan and opportunity pipeline reviews with the sales team and board. Latin America sales process correspondent, through management and improvement of the SFDC, sales planning, process training and sales tools. Latin America thermal and industrial powerplants installed base management.• Defined, together with Commercial Directors and Regional Leaders, the process for assigning sales team responsibility for the installed base, ensuring commercial sustainability.• Conducted pipeline analysis and opportunity identification using SalesForce and installed base data, resulting in increased pipeline visibility by over 100% over a six-month period.• Created a demand forecast tool to support manpower planning for future outages, based on the definition of criteria performed in partnership with the areas of Operation, Sales and Finance.

São Paulo E Região, Brasil

Acting in conjunction with the global team in understanding business challenges, delivering metrics, KPIs and data reporting to support decision making, revenue increase and business growth. Preparation of key information to support the finance operational plan and opportunity pipeline reviews with the sales team and board. Sales planning and sales team support, through training and relevant information. Management of the Latin America installed base of thermal and industrial plants.Study and analysis of the energy market in the short, medium and long term, including major Latin American customers and competitors for different product lines. Identification of growth opportunities and market segmentation. Support to the region and product lines in all strategic and business development activities.

São Paulo E Região, Brasil

Acting in conjunction with the global team in understanding business challenges, delivering metrics, KPIs and data reporting to support decision making, revenue increase and business growth. Translate large data bases into tactical insights and actions for the business. CRM Siebel (Oracle) management for Latin America, ensuring data quality and pipeline of opportunities visibility. Sales process correspondent for Latin America. Preparation of key information to support the finance operational plan and opportunity pipeline reviews with the sales team and board. Management of the Latin America installed base of thermal and industrial plants.Study and analysis of the energy market in the short, medium and long term, including major Latin American customers and competitors for different product lines. Support the development and implementation of strategic initiatives for business growth. Preparation and presentation of sales and market reports for the region and for global leadership. Coordination of customer satisfaction survey, working together with the quality team. Member of the Communication Committee for internal and external business disclosure.For two years, I worked in Tendering, developing commercial technical proposals for rotating equipment.• Contributed to average revenue growth of over 60% per year.

Preparation of technical-commercial proposals of Power, control and instrumentation cables for Lifts, Oil&Gas and renewable energy market segments. Customer support. Product research and development. Development of process and product improvement projects. Focal point for updating Totvs and LN ERPs.

Master Of Business Administration (Mba), Business Management

Activities and Societies: Sim

Bachelor'S Degree, Control And Automation Engineering