Bruno Leyendecker Email and Phone Number
International Marketing, Business and Innovation Leader with over 20 years of experience driving growth and innovation for global brands like Pampers and Clearblue across both blue-chip (Procter & Gamble) and SME/entrepreneurial (Swiss Precision Diagnostics) environments. As Chief Brand & Innovation Officer at Clearblue (a P&G and Abbott JV), spearheaded the brand’s transformation, through brand building, innovation, digital and cultural transformation. At Procter & Gamble, successfully managed the P&L for Baby Care across 20 European markets and prior to that led the upstream innovation globally for over 50% of the Baby Care business.Recognized as a finalist for the AME Awards 2018 for the #PAMPERSPAPA campaign, which challenged the stereotypes of fatherhood and promoted a new generation of diapers, as well as leading the first and most successful purpose driven marketing campaigns globally (Pampers UNICEF). Passionate about developing self and others (experienced trainer).
Masschallenge Switzerland
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Start-Up Accelerator Judge And MentorMasschallenge Switzerland Feb 2022 - PresentRenens, Vaud, ChStart-up accelerator judge and mentor at MassChallenge Switzerland, supporting and advising aspiring entrepreneurs in the health and wellness sector through sharing insights and expertise with the next generation of innovators and leaders.
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Chief Brand & Innovation Officer ClearblueSpd Swiss Precision Diagnostics Feb 2018 - Sep 2024Bedford, Bedfordshire, GbUnique, entrepreneurial role (for Clearblue brand) within P&G; leading a non-P&G organization (20 people, 5 direct reports) with end-to-end responsibility for global innovation, brand architecture & equity and visual identity of the world’s #1 at-home diagnostic brand; #2 to the CEO with accountability for overall business results; key achievements:• Drove high double-digit business growth since 2018• Secured market leadership in the biggest market (US)• Reinvented Clearblue’s innovation strategy, incl. new category expansion (launched new-to-the world Menopause diagnostic in 2023), external partnerships, digitization of products, first sustainability and datafication.• Drove cultural change for entire SPD organization from technical to consumer focus. -
Senior Brand Director Pampers Europe And Brand Leader Dodot IberiaProcter & Gamble Nov 2014 - Jan 2018Cincinnati, Ohio, Us• P/L responsibility for Pampers (P&G’s biggest brand) in 20 markets: D-A-CH, Iberia, Central and Southeastern Europe).•Led multi-functional HQ and regionally dispersed brand teams (16 people, 5 direct reports).Key achievements:• Successfully managed Pampers’ #3 business globally (D-A-CH)• Created externally recognized advertising (#PampersPapa), pioneered CRM digitization, datafication and performance marketing (Pampers Club).• Led acquired Dodot brand in Spain to 18 months of growth after 5+ years of decline. -
Global Brand Director Pampers Flagship DesignProcter & Gamble Oct 2010 - Oct 2014Cincinnati, Ohio, UsResponsible for the upstream marketing and innovation development (from business opportunity identification to concept & product design and final communication toolkit) for a $6 billion revenue Pampers product line (>50% of the Pampers brand globally) with focus markets: North America, Western Europe, China.Key achievements:• More than doubled NPV and incremental revenue coming from innovation, while reducing marketing development cost by 66%.• Recognized by P&G’s Global Chief Brand Officer for ability to create winning global advertising at scale for 6 regions and 40+ markets.
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Regional Brand Director Pampers Dach, Greece & Global Unicef DesignProcter & Gamble Oct 2007 - Sep 2010Cincinnati, Ohio, UsResponsible for brand strategies and plans in D-A-CH and Greece; led globally recognized, purpose inspired Pampers and UNICEF partnership (“Together we can help eliminate newborn tetanus – 1 pack = 1 vaccine”), a role model for purpose driven brand activation at P&G and beyond.Key achievements:• Brought back to growth a continuously declining business in D-A-CH despite the global financial crisis; got recognized as the most trusted brand by Kantar Milward Brown in 2010.• Secured record results on revenue, market share, brand equity and vaccine contributions for Pampers UNICEF partnership and led successful expansion to multi-brand scope.
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Senior Brand Manager Pampers EuropeProcter & Gamble Oct 2004 - Sep 2007Cincinnati, Ohio, Us
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Senior Brand Manager Pampers D-A-ChProcter & Gamble Aug 2002 - Sep 2004Cincinnati, Ohio, Us
Bruno Leyendecker Education Details
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Maastricht UniversityMarketing -
Universidad Carlos Iii De MadridSemester Abroad
Frequently Asked Questions about Bruno Leyendecker
What company does Bruno Leyendecker work for?
Bruno Leyendecker works for Masschallenge Switzerland
What is Bruno Leyendecker's role at the current company?
Bruno Leyendecker's current role is CMO, Brand & Innovation Leader, E2E business leadership, ex-P&G | Category Expert Consumer Health Care, FMCG | Innovation, Brand Building, Digital Marketing.
What schools did Bruno Leyendecker attend?
Bruno Leyendecker attended Maastricht University, Universidad Carlos Iii De Madrid.
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